Break the golden egg activity plan

In order to ensure that activities can be carried out in an orderly manner, it is often necessary to prepare an activity plan in advance. Activity planning refers to the planning tool of activities. What problems should be paid attention to when making an activity plan? The following is my plan for breaking golden eggs, which is for reference only and I hope it will help you.

Broken Golden Egg 1 Activity Plan Activity Time: May, 20xx 1-3.

Activity theme: Happy to smash golden eggs.

Activity mode: WeChat mobile phone

Target audience: Pay attention to WeChat users in Le Yi, nine planets, and the estimated number of participants is 6,000.

The May Day holiday is an annual big holiday, and the passenger flow will be great. We can't miss this good opportunity to suck powder, and at the same time, in order to increase the attention of fans, we specially formulated the golden egg smashing activity. Activities and "pay attention to manners" are carried out at the same time. All new users will get a pack of paper, and they can take part in the lucky draw, draw prizes and distribute them.

Activity details:

Pay attention to "Huaibei Jiuxing Le Yi" and you can participate in the "Golden Egg" activity. Everyone can throw golden eggs once a day, and will not participate in throwing golden eggs after winning the prize. Award setting:

1. First prize: a mobile charging treasure. The quota is 10.

2. Second prize: Everyone says a towel is good. The quota is 100.

3. Third prize: a can of beer. The quota is 1000.

Activity budget:

All prizes have not been used up after the last activity approval, so the budget is zero!

Broken golden eggs 2 activity program activity theme: Taurus welcomes the new year, golden eggs send happiness.

Activity time: New Year's Eve to 22: 00 on the fifteenth day of the first month.

Purpose of the activity: The financial crisis in xx made everyone place their hopes on xx, hoping that the Year of the Loong will be prosperous in the new year. Taking advantage of the habit of Taizhou people who like to have a good omen to win the prize, the Spring Festival/Lantern Festival held a promotion to welcome dragons and send golden eggs to celebrate. During the Spring Festival to the Lantern Festival, all enterprises and units have holidays, and the mainstream customers of garden houses have reduced their consumption during this period. Therefore, this year's event is to attract entertainment people who don't go home during holidays or get together with friends in groups of three or five. Attract customers' attention by entertainment and improve the occupancy rate of hotel rooms.

Activity content: During the activity, if the house price (280 yuan/room) is lower than this house price, you can't participate. Customers who spend more than 65,438+0,500 on one-time catering can participate in the Golden Bull Spring Festival, and the number of golden eggs is limited to 65,438+0,000 per day. You can get a lucky card at the front desk or cashier after checking in or checking out the food and beverage consumption. With this card, you can choose your favorite golden egg from the lucky golden egg forest near the front desk and then smash it hard. Suddenly, golden flowers splashed everywhere, and luck came instantly, bringing holiday blessings and condolences to the guests who came to the hotel for consumption. The guests came to the shopping center and collected the printed prizes with the dropped prize cards. On the Lantern Festival, there are activities in solve riddles on the lanterns.

Hotel layout

First of all, the periphery of the hotel

Outside the hotel, advertisements are used to promote various holidays. There is a row of Huang Ju in front of the advertising space, and craft firecrackers are hung on both sides of the advertising space to attract people's attention.

A string of red lanterns is pulled above the entrance and exit on the second side of the hotel, and words such as Happy New Year and Garden Villa can be written on the lanterns.

The hotel canopy pulls down the banner, and Taizhou Garden Villa wishes the people of the city a happy New Year!

Small red lanterns are hung on a row of osmanthus trees outside the hotel.

There are several pots of oranges (about 2 meters) on both sides of the gate, and a row of Huang Ju (30 pots) bases are placed along the glass and wrapped in gold cloth.

The four pillars are wrapped in red flannel, with a bull's head at the top and two huge golden couplets on the red background below the bull's head.

In the glass windows on both sides of the revolving door, where the snowman is now placed, there are a pair of golden couple with Chinese knots/gold ingots in their hands.

There is a golden bull and a big gold ingot on the square lamp post on the side of the column under the canopy. The lamp looks very atmospheric when shooting.

Second, the hotel lobby

In the middle of the hall, between the two pillars, put a big plum tree, wrap it with golden cloth, surround it with yellow chrysanthemums, hang red envelopes, Chinese knots and peach symbols on the plum branches to make a theme scene, and stick a picture of Long Yingchun on the marble wall below the railing at the top of the plum tree for the artist to design:

Four big pillars in the lobby are surrounded by red cloth, and a big Chinese knot is hung at the top of the pillars. Each pillar is pasted with a golden Chinese character, which forms auspicious words, such as "welcome to the garden" or "congratulations on making a fortune", wishing the garden and the Year of the Dragon good luck.

The escalators and railings in the hall keep the layout of Christmas.

The lamppost at the entrance of Jiangnan restaurant is decorated with Chinese knots or golden couple statues, surrounded by yellow chrysanthemums, which look gorgeous, and craft firecrackers are hung on both sides of the door.

The rest area on the right side of the main table was demolished and arranged as a lucky golden egg forest for customers to smash golden eggs. Hang golden eggs.

The reception desk kept Christmas decorations, the words Merry Christmas in the middle of the heart-shaped decorations behind the wall were removed, and Santa Claus in front of the computer was replaced by a golden couple doll or a furry girl doll.

There is a big Chinese knot hanging between the two elevators, craft firecrackers hanging on both sides of the elevator, and KT board advertisements for joint promotion are placed in the elevator.

The glass of the mall is decorated with Chinese knots and small red lanterns, and the word "Fu" is stuck on the glass door.

3. Longlingfu Restaurant

There is a big blessing on the gate of Longling Mansion. Pictures of Spring Festival couplets or craft firecrackers are hung on both sides. There are 65,438+0 pots of annual oranges (about 65,438+0.6 meters) on both sides, surrounded by Huang Ju (65,438+05 pots). There are a row of Huang Ju on both sides from the steps. There is a golden bull or gold ingot on the lamppost at the entrance of each box.

On the top of Long Fuling's corridor, there is a row of small red lanterns, and the word "Fu" is stuck on the door of each box.

4. Jiangnan Restaurant/Jushixuan Restaurant

Craft firecrackers are hung at the entrance of Jiangnan restaurant. On the glass door, there is an image of a good marriage, and on the kitchen window where you order food, there is the word "Fu". Chinese knots are hung, and a circle of small red lanterns is hung on the cold dish table and the bright stall table. There is a pair of golden couple dolls at the cashier.

On the third floor, there are 12 pots of kumquat on the dining table at the elevator entrance, and China Festival/craft firecrackers are hung on the glass. There is a peach tree or plum tree (about 65,438+0.6 meters) in front of the glass screen at the entrance of Jushixuan, and a picture of Spring Festival couplets and craft firecrackers is hung on the screen of Huang Ju (65,438+00 pots) around it. There are two pots of kumquat at the service desk.

V. Regional layout of guest rooms

Chinese knots are hung in the middle of the elevator entrance on each floor of the building, craft firecrackers are hung on both sides, and the word Fu is posted on the wall opposite the elevator entrance.

VI. Layout of Recreation Area

Put a pot of kumquat and a pair of golden couple on the bar. Huang Ju lined up in front of the bar, and the statue of God of Wealth was posted on the door of each box. Note: All oranges and peaches have gift stamps.

All oranges and chrysanthemums are wrapped in golden cloth.

There are a pair of kumquat and golden couple dolls at each cashier.

Red flowers or firecrackers, Chinese knots/small red lanterns with the words "spring" and "happiness" are hung in all business places.

Golden Egg Smashing Activity Plan III Activity Time: Sunday, August 13, 20xx.

Location: Outside the west entrance of the shopping mall.

The west gate of the shopping center enters the lobby.

Activity background: Shang Wei Group, the headquarters of XX Customs, celebrated the14th anniversary in August.

Purpose of the activity: publicize and attract target customers to cooperate with the anniversary activities in the store.

Activity composition: 1. An inflatable arch was placed outside the west entrance of the shopping center.

2. The red carpet is laid in the entrance hall of the west entrance, and the water is drained to the elevator entrance.

3. Share the oversized birthday cake at the entrance of the west gate of the shopping mall.

Clowns at the entrance of the west gate of the shopping mall distribute balloon shopping guides for publicity.

Activity flow:

1. 1 shopping guide and 1 clown dolls are placed at the entrance of the west gate of the shopping mall, responsible for distributing publicity pages and balloons free of charge and guiding customers into the store. The red carpet paved a path to guide customers to get on the elevator until they reached the door of XX custom shop on the 4th floor.

2. On August 13, the opening on the elevator faces the door of XX custom-made store, which is conducive to organizing customers to visit the store and receive gifts free of charge.

Thirdly, XX customization at the entrance of the west gate of the shopping mall will customize a large birthday cake and share it with14th anniversary.

Golden Egg Breaking Activity Plan 4 1, activity type: event marketing (with opening)

2. Purpose of the activity: enliven the atmosphere on the opening day and promote the transaction.

3. Target customers: customers who clinched the deal on the opening day.

4. Location: Sales Department of Guoyu Gold Coast Project

5. Activity time: on the opening day, from 9: 00 a.m. to 6:00 p.m. (it can last for a week or be a regular activity on weekends).

6. Activity Rules: On the opening day, any customer who pays a deposit (20,000 yuan) in my national reputation Gold Coast project will have the opportunity to participate in the "Golden Egg Lottery" held by our project. There is only one lucky draw for each suite, and all customers who have won the prize can get it on the spot, but the prize will not be cashed and the house payment will not be deducted. Customers can only get physical prizes. This activity does not conflict with other offers and can be superimposed.

7. Activity flow

Because the activity flow of on-site manpower problems is simplified, it is not easy to be complicated.

8. Preparation of relevant materials

(1) promotional materials

The sales department has a 1 brand, and the sales department has two X display stands and two billboards (1.2mx2.4m).

② propaganda path

Organize marketing team (DM single out of the street), outdoor LED big screen, TV advertisement, newspaper advertisement and short message.

Group sending, etc.

Lottery props

List of gypsum golden eggs, colored paper flowers and prizes (note with prizes written on it)

Description: Put the colored paper flowers and the winners together in the golden egg and seal it. When customers break golden eggs, colored paper flowers and prize lists will overflow together, which is auspicious.

9. Award setting

Prizes should be attractive and practical for home life, so the following suggestions are put forward for your reference.

Note: The first prize on the first day of opening must be matched with: 15 sets of first prizes; 20 sets of second prizes; 30 sets of third prizes; 40 fourth prizes; 50 fifth prizes; 100 Memorial Award. The above prizes must be in place on the opening day, and some of them will be placed in the sales hall to increase the credibility and reputation of our project.