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(Repost) World classic advertising phrases:

1. Goodtothelastdrop. The fragrance is strong, and the meaning is not exhausted. (Maxwell Coffee)

2. Obeyyourthirst. Obey your desires. (Sprite)

3. The new digital era. The new digital era. (Sony Video Player)

4. Welead． Otherscopy． We lead and others follow. (Ricoh copier)

5. Impossiblemadepossible． Make the impossible possible. (Canon printer)

6. Taketimetoinlge. Enjoy! (Nestle Ice Cream)

7. Therelentless pursuit of perfection. Relentless pursuit of perfection. (Lexus sedan)

8. Poetryinmotion,dancingclosetome. Dynamic poetry dances towards me. (Toyota Motors)

9. Cometowheretheflavoris. Marlboro Country． Visit the charming place - Marlboro World. (Marlboro cigarettes)

10. Tome, the pastis black and white, but the future is always color. To me, the past is unremarkable; but the future is colorful. (Hennessy)

11. Just do it. Just do it. (Nike sneakers)

12. Askformore. Desire for unlimited. (Pepsi popular shoes)

13.Thetasteisgreat.The taste is great. (Nescafé)

14. Feel the new space. Feel the new realm. (Samsung Electronics)

15. Intelligence everywhere. Intelligent interpretation, everywhere. (Motorola mobile phone)

16. The choice of a new generation. The choice of a new generation. (Pepsi)

17. We integrate, you communicate. We integrate, you surpass yourself. (Mitsubishi Electric)

18. Take TOSHIBA, take the world. Own Toshiba, own the world. (Toshiba Electronics)

19. Let’s make things better. (Philips Electronics)

20. No business too small, no problem too big. There is no small business that cannot be done, and no big problem that cannot be solved. (IBM Company)

21. Adiamondlastsforever. (DeBierres) Diamonds are forever, and one will last forever. (Tbilis)

22. Intel Inside (Intel Pentium) gives computers a Pentium "core". (Intel Pentium)

23. Let's make things better. (Philips) Let's do better. (Philips)

24.EnjoyCoca-Cola. (Coca.Cola) Please drink Coca-Cola. (Coca-Cola)

25. Focusonlife. (Olympus) Focus on life. (Olympus)

26. Communicationunlimited (Motorola) Communication without limits (Motorola)

27. ConnectingPeople (Nokia) Technology is people-oriented. (Nokia)

28. Time is what you make of it. (Swatch) Forever.

(Swatch watch)

A brief analysis of classic advertising slogans

Haier advertising slogan: Haier, made in China

Domestic household appliances have always been considered to be of low quality and low price. Even exports are rarely labeled "Made in China". When China's home appliance industry matured, Haier decisively promoted the banner of "Made in China" and enhanced national pride. As far as the advertising slogan itself is concerned, the beauty lies in its "creation", which is concise, powerful and full of confidence.

Changhong’s advertising slogan: Serve the country with industry and take national prosperity as its own responsibility

As a banner of national industry, Changhong assumes the responsibility for national prosperity as China’s color TV industry gradually matures. Responsibility, what kind of courage and courage. Nowadays, after several price cuts, the market for imported brands is already very small. This slogan is Changhong’s spiritual totem.

China Unicom's advertising slogan: Love is connected with the Chinese knot, China Unicom connects the world's hearts

China Unicom's logo is the image of a Chinese knot, which is full of affinity. China Unicom naturally integrated its logo and brand name into the advertising slogan, achieving harmony and unity from appearance to spirit, reflecting the spiritual philosophy of the company.

Business Link slogan: Technology makes it easier for you

The simple and easy-to-use Business Link explains what "technology makes it easier for you". With overwhelming advertising, Business Link has created a market.

Fiyta’s slogan: Once you own it, you have no choice

Li Ning’s slogan: Keep the excitement to yourself

The best sporting goods in China are probably "Li Ning" is none other than Li Ning. Sporting goods are the world of young people. There is neither Nike's superstar nor Reebok's international background. Li Ning's "keep the excitement to yourself" is also in line with the mentality of teenagers. Who doesn't want to be exciting?

Master Kong’s advertising slogan: Deliciousness can be seen

The Taiwanese brand has made its fortune in the mainland. The standard "flowers bloom inside the wall, red outside the wall", an ordinary instant noodles can make delicious food It is indeed not easy to see.

Changyu advertising slogan: Legendary quality, century-old Changyu

When imported red wines flooded into the Chinese market, domestic red wines represented by Changyu were not repulsed, but were shaped by a century-old brand. Changyu's brand image has enriched the connotation of wine culture and enabled a national time-honored enterprise with legendary quality to stand resolutely.

Xinfei Refrigerator Slogan: Xinfei’s advertisement is good, but not as good as Xinfei Refrigerator

This advertisement once caused controversy, and language academic circles, advertising critics, and competitors all joined in. Xinfei was out of the discussion, whether it was praise or criticism, Xinfei was having fun anyway. After all, if the advertisement can attract such widespread attention, it was a success.

The advertising slogan of Kongfujia Liquor: Kongfujia Liquor makes people miss home

The most eye-catching advertisement in 1995 was Wang Ji’s advertisement for Kongfujia Liquor, Kongfujia Liquor Jijiu cleverly grafted the popularity of "Beijingers in New York" into its own advertising, and Wang Ji, who became famous instantly, and "Ten Thousands of Questions" became the biggest memory points, but people also remembered "Confucius's House" "Home wine makes people miss home" is an advertising slogan full of Chinese ethics and family affection.

Runxun Communication’s advertising slogan: One call to the world

Runxun is a company that pays more attention to brand image building in the communication industry. Their advertisements are always large-scale and generous, "Fenghuo" "Playing with the Princes" is Runxun's masterpiece, which reflects the majestic spirit of the company.

Shanghai Buick slogan: Contemporary spirit, contemporary car

It was not until GM Buick entered China that China ended the history of importing outdated foreign models. GM Buick was the first to introduce Both the car model and the advertising image of the contemporary models reflect the style of contemporary cars. It does not contain a drop of water and may be a reflection of the contemporary spirit of Buick cars.

Oni shampoo slogan: Black hair, Chinese product

When national brands in the shampoo market are being swallowed up one after another, only Chongqing Oni is still standing. , and also has the momentum to attack international brands. "Black hair, Chinese products" means confidence and confidence in domestic products.

Chundu Ham Sausage Slogan: Spring City brings thousands of homes, and guests and friends from all over the world

Do you still remember that dancing ham sausage? Back then, Chundu Ham Sausage was the favorite on TV, and this advertising slogan was full of passionate passion and made people feel warm.

Safeguard slogan: Promote health for the whole family

P&G's advertisements are never ostentatious, but real, and can be called a model of effective advertising. Safeguard is no exception. It was the first to propose the concept of sterilization, and its advertising slogan of "promoting health for the whole family" is also very real.

Nongfu Spring’s advertising slogan: Nongfu Spring is a bit sweet. It is not too much to use one advertising slogan to start a brand with Nongfu Spring. Without this slogan, there would be no advertising success, and the long-term accumulation of the brand is inseparable from the role of this slogan. If you look at bottled water from a different angle and understand bottled water with a different mindset, you will find the differences, and then it will not be difficult to shape your brand personality.

Robust slogan: 27 levels of purification

This may be the most classic rational appeal advertisement in contemporary Chinese advertising. The distinctive USP and single theme are impressive. . Although "27 layers of purification" is not a unique concept, Robust was the first to propose it and took this concept to the extreme to form an exclusive brand concept.

Sanyuanmei Cream’s slogan: It’s good to be a woman

Advertising for women’s products is difficult, mainly because it is difficult to grasp women’s mentality. Sanyuanmei Cream started from “ "It's not a big deal" to "It's good to be a woman" are cleverly creative. Not only are the functional appeals in place, but the advertising slogans are concise and accurate, implicit and subtle, making people understand, especially the impact on women is very obvious.

Lenovo slogan: What will happen to the world if humans lose Lenovo?

BenQ notebook advertising slogan: The appearance of a devil, the connotation of an angel, what are you still hesitating about?

DELL slogan: American products, local prices.

LG refrigerator slogan: One is cooler, two are more powerful.

Skyworth color TV slogan: What does not flash is healthy.

Samsung V4 slogan: Own the world, own me.

Siemens refrigerator slogan: No freezing at 0°C, keeping the freshness of the first day for a long time.

Nescafé: Tastes great

This is the most familiar advertising slogan and also the favorite advertising slogan. Simple yet profound, catchy. Because the feelings from the heart can be blurted out, which is what makes it classic. So much so that when Nestle spent a lot of money to collect new advertising slogans from around the world, it found that there was no one more classic than this sentence, so it retained it permanently.

M&M chocolate: only melts in the mouth, not in the hands

This is the inspiration of the famous advertising master Bernbach, it is a classic and has been passed down to this day. It not only reflects the unique USP of M&M chocolate icing packaging, but also implies that M&M chocolate tastes so good that we are not willing to let the chocolate stay in our hands for a moment.

Pepsi-Cola: The choice of the new generation

In the competition with Coca-Cola, Pepsi-Cola finally found a breakthrough. They discovered the market from young people and positioned themselves as the new generation of Coke, inviting The superstar singer who is loved by the new generation has finally won the favor of young people as the spokesperson of his brand. An advertising slogan clearly conveys the brand's positioning and creates a market. This advertising slogan plays the most important role.

Volkswagen Beetle: It’s better to be small if you think about it

The American car market in the 1960s was dominated by large cars. When the Volkswagen Beetle first entered the United States, there was no such thing. In the market, Bernbach once again saved the Volkswagen Beetle, put forward the "thinksmall" proposition, and used the power of advertising to change Americans' concepts and make them realize the advantages of small cars. From then on, Volkswagen's small cars dominated the U.S. car market until Japanese cars entered the U.S. market.

Nike: justdoit

Nike quickly became the number one brand of sporting goods through a series of advertisements with the theme of justdoit and the star effect of basketball star Jordan, and this advertising slogan is exactly In line with the mentality of the young generation, just do it, just be different, just take action. However, with Jordan's retirement and justdoit changed to "Idream", Nike's influence gradually declined.