Joke Collection Website - News headlines - Theme slogan of Health Poverty Alleviation Publicity Day
Theme slogan of Health Poverty Alleviation Publicity Day
Public service advertisement is an advertisement designed for the purpose of seeking public interests and improving welfare benefits. It is an advertisement for an enterprise or social organization to explain its functions and responsibilities to the society to consumers, indicating that it not only seeks profits from business, but also asks and participates in how to solve social and environmental problems. It refers to advertisements that serve the vital interests of the public and social customs without making profits. It has three characteristics: social benefits, realistic themes and attractive performances.
Public service advertisements are usually made by the relevant departments of * * *, and advertising companies and some enterprises also participate in the funding of public service advertisements, or are completely handled by them. While doing public service advertisements, they also improved the image of the enterprise and showed the concept of the enterprise to the society. All these are determined by the sociality of public service advertisements, which makes public service advertisements one of the communication channels between enterprises and the public.
As a non-commercial advertisement, public service advertisement is an important part of social welfare undertakings. Compared with other advertisements, it has quite special sociality. This determines a factor that enterprises are willing to do public service advertisements.
The theme of public service advertisement is social, and its theme content has a deep social foundation, which is based on the ups and downs, joys and sorrows of ordinary people's daily life. Use advertising means such as unique creativity, profound connotation and artistic production to correctly induce the public in an unchanging way, with a clear stand and a healthy method.
Public service advertisement is the most extensive object of appeal and a way of information dissemination for the whole public. For example, in public service advertisements advocating smoking and drug rehabilitation, direct viewing is only aimed at smokers and drug addicts, but the harm of cigarettes and drugs has hurt other people in the environment and their descendants. Whether it is direct audience or indirect audience, it is social and belongs to all mankind.
Therefore, public service advertisements have the widest advertising audience. From the content point of view, most of them are our social themes, which leads to it basically solving our social problems, which is more likely to cause strong public protests. Therefore, public service advertisements are easily rooted in people's hearts. By doing such advertisements, our enterprise will be more easily recognized by the public.
Public service advertisements first appeared in the United States in the early 1940s. They are also called public service advertisements and public moral advertisements. They are non-profit advertisements serving the public. China broadcast public service advertisements through TV media, and the earliest one was 1986 "Save Water" produced by Guiyang TV Station. After that,1October 26th 1987, 10 CCTV broadcast the column "Tell It Widely", so that public service advertisements are not as expensive as commercial advertisements, and they advocate healthy and upward social trends with strong affinity. It's really convincing to taste with your heart.
This morning, my mother and I went to Yangshan to help the poor. It takes three hours by car. At first, I wanted to throw up in the car and my stomach hurt, so I fell asleep on my mother's body. I feel much better when I wake up. 12 finally arrived at the terminal. After lunch, I drove for an hour to Hope Primary School.
The students lined up at the door to meet us. Our motorcade has more than 20 cars. Everyone gave their love. My mother donated a brand-new digital camera. I found the table there very old. Some children don't even have a desk, only a chair without a backrest. They were tanned and dressed in old clothes. Children in our city are much happier than them. We have prepared many games and rich gifts, and I am also responsible for distributing prizes. Every child got a lot of prizes and was very happy. I also met some classmates from Dongfanghong Kindergarten. In the evening, we went to Huadu for dinner and had a good time with Xie Zhonghao.
This charity-themed article praised the real people who gave their love and helped the poor. What does a good life need? Maybe it's material, maybe it's spirit, in short, a lot. But what is indispensable is kindness. Kindness means tolerance and love, it is the most selfless love for all people, and it is also the embodiment of a person's own good qualities. I live in a kind family. My parents told me what kindness is from an early age through words and actions: giving material help to beggars on the street, forgiving others' mistakes and giving spiritual comfort to patients ... I am following the trend, learning and feeling this kind of kindness. Kindness means being quick and tolerant of others. When I was studying and feeling kind, I heard a story: a mother met a one-armed beggar at home, but her mother asked the one-armed man to move 20 bricks in front of her door to the backyard. At first, the beggar was surprised and angry and thought his mother was playing tricks on him, but her mother demonstrated that she moved 20 bricks with one arm. The beggar seemed to understand something and did as his mother said. After the completion, the mother gave the beggar 10 yuan the service fee, and the beggar bowed and left. After more than ten years, the former beggar has become an elegant boss. When he found the family, he was ready to express his gratitude, but his mother just said, "I have two hands." Give things to those who don't have them! " The man was shocked, then burst into tears and bowed deeply ... After listening, I thought for a long time and seemed to realize something. Kindness is caring and giving to people in spirit, whether it is for yourself or others. Nightingale, the goddess holding the lamp, also expounded another kind of goodness with actions. She was born in a noble family, but in order to help others, she gave up her carefree life and chose a nursing career with a very low status at that time. Through her efforts, the front-line mortality rate dropped from 40% to 2%! On many stormy nights, the soldiers in * * * felt infinite warmth and love as soon as they saw the light of Nightingale's portable lamp. Wherever she went, the wounded soldier even leaned down to kiss her shadow. I am deeply shocked by this, and I am also moved and influenced by this great kindness. Kindness is also a washing of human mind and spirit. There are too many examples in life, some of which are celebrated by the world, while others are fleeting. It doesn't matter. What we want is the true meaning of kindness. I love kindness, because it embodies the value of my existence; I want kindness, because human love is selfless. Life needs kindness, so you will find that kindness can make people full of attachment and care.
On February 6, 2007, Kofi Annan, the just-retired UN Secretary-General, held a charity dinner in a manor in Texas to raise money for poor children in Africa. All the invited guests are wealthy businessmen and celebrities. At the beginning of the dinner, an old woman led a girl to the gate of the manor. The little girl is holding a delicate porcelain jar in her hand. Anthony, the security guard at the entrance to the manor, stopped them because they didn't have an invitation. "Sorry, except for public officials, people without invitations can't go in." Anthony said. "Why? Is there no charity dinner here? We are here to express our feelings, aren't we? " The old woman's expression is serious. "Uncle, charity is not money, but heart, right?" Lucy, the little girl who hasn't spoken, asked Anthony. Anthony was stunned by her words. "I know that the invited people have a lot of money, and they will take a lot of money. I don't have that much money, but this is all my money. If I really can't go in, please help me bring this in! " The little girl Lucy finished and handed Anthony her piggy bank. Anthony doesn't know if he should answer. Just when he was at a loss, someone suddenly said, "No, son, you're right. Charity is not for money, but for heart. You can go in, and all caring people can go in. " It's an old man talking. He stood next to little Lucy with a smile on his face. He bowed and said a few words to little Lucy. Then he straightened up and took out an invitation and handed it to Anthony: "May I take her in?" "Of course, Mr. Warren Buffett." The protagonist of the charity dinner that day was not the sponsor Annan, Buffett who donated $3 million, nor Bill Gates who donated $8 million, but Little Lucy who only donated $30.25. She won the most and warmest applause, and the slogan of the dinner became this sentence: "Charity is not money, but heart." Charity is not money, but heart. Such a simple sentence has touched many people's hearts. In fact, the essence of charity is dedication, dedication of fruits and dedication of love. Whenever you give love, no matter how much, you will feel very proud and gratified. I have a deep understanding of this: Wenchuan earthquake in May 12 14: 28: 04:
All the people were heartbroken.
Veterans take the lead in raising the flag.
I offer love to my alma mater, help water the flowers and help move things. Everything seems so natural, but it also includes my disappointment with my alma mater. I want to do more things and leave some souvenirs before I leave.
Looking for the theme of Olympic composition. The Olympic Games with the theme of earthquake relief is the largest and most influential comprehensive sports meeting in the world. Hosting the Olympic Games has always been our dream, but in 2008, it is no longer our dream because the 2008 Olympic Games will be held in Beijing, the capital of China.
Although we are still primary school students and far away from Beijing, it is our goal to contribute to the 2008 Olympic Games when we know that it will be held in China.
In order to achieve this goal, we must first learn English as an international language. During the Olympic Games, we will come to Beijing as volunteers for the Beijing Olympic Games and politely use "Wele to China!" "Welcome to Beijing!" And help them solve various problems; Shout "Come on!" For China athletes. .
Secondly, urban construction and enthusiastic service are essential, but it is imperative that people's awareness of public morality and rules needs to be improved. For example, on the road, don't run red lights, don't climb fences, and obey the command of traffic police; Develop the habit of cleanliness, do not litter, pick up the garbage on the ground at will, beautify the environment and let people breathe more fresh air; Give seats to the elderly and pregnant women on the bus; In the street, show the way to the blind; At home, we should save water and electricity, use plastic bags as little as possible and don't spit everywhere. In order to realize the "green Olympics", we should also propose planting trees on a large scale, so that the motherland can get rid of sandstorms forever. ...
These are just recent trifles, as long as you pay one percent or even one thousandth of your efforts; But from a distance, they are actually not small. As long as we make such efforts, they may become the key to Beijing's successful hosting of the Olympic Games and the standard for foreigners to evaluate China.
Let's take action, and the Olympics will go with us; Let's take action and contribute to the Beijing Olympic Games. Let's take action to make China a better place!
The theme poem and background music poem "Helping others and giving love": You, a drop of water in the spray.
Wei she
Here,
I want to sing a person.
He is not a general,
But he made countless contributions;
He is not a literary master,
But write immortal poems;
He is so ordinary, so young,
Like a little spring rain,
But it permeates the hearts of hundreds of millions of people!
Why? Why,
In the hearts of a billion people,
Everyone is reading this.
The name of a 22-year-old soldier?
He, uh,
Is a drop of water,
But it can
Reflected the radiance of the whole sun!
He, uh,
This is a bird with open wings.
But it can
Fly to the party!
He, uh,
A light just came on,
only
Every bunch is not wasted!
He, uh,
The drum just sounded,
But it can put
Every Hua Song thunders!
Oh, Lei Feng!
You don't write songs for yourself,
Don't knit Luo Yi for yourself;
You don't comb your feathers,
You won't cry for someone.
Oh, Lei Feng!
You, a note in the internationale,
You, a fiber on the red flag;
You, a red flower in a flower.
You, a drop of water in the spray!
Youth!
Eternal life!
Magnificent!
Look at Private Lei Feng,
One echo at a time,
One song at a time,
A whole day.
The endless century ahead!
The background music is: Richard's starry sky.
Hold a class meeting on the theme of "paying attention to the disaster areas and offering love". Please write step B. Let the students discuss or the class teacher speak.
Some programs about "paying attention to the disaster area and giving love"
Or the representative will speak and call on everyone to carry out dedication activities to save water.
D. Thank you for your dedication (you can add donation information, such as donation list and on-site donation).
end
Sorry, I don't understand, I don't know, I don't know the poems and background music on the theme of "helping others" Sorry, I can't help you. You can go and have a look.
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