Viewing historical changes from the evolution of slogans

Guan Jian, a professor in the Department of Social Psychology of Nankai University, pointed out that China's slogans have a long history, but the initial slogans were completely in line with the political situation and reflected the different national conditions of each specific era.

At the beginning of the founding of New China, it was an exciting and hopeful time for all the people in China. Slogans centered on "Long live the people and the country of China", "Serve the people wholeheartedly", "Resist US aggression and aid Korea, defend the country and defend the country" and "unite all forces that can be United" have become the symbol of this era.

Shortly after the founding of New China, history was in the stage of wandering forward. Historical slogans such as "How bold people are, how productive the land is", "Long live the people's commune", "No right to speak without investigation", "Learn from Comrade Lei Feng" and "Never forget the class struggle" became the best portrayal of the group mentality at that time.

After the turmoil, the country was in the primary stage of revitalization and development, and the slogan with thinking and discussion as the core became the universal recognition of the society at that time. So the slogans such as "Emancipating the mind and seeking truth from facts", "Practice is the only criterion for testing truth", "Five stresses, four beauties and three loves" and "Poverty is not socialism" reflected the trend at that time.

Since entering1990s, economic and social development has become the theme. The slogans of "ruling the country according to law, rejuvenating the country through science and education", "If you want to be rich, build roads first", "Only have a good one" and "industrious and intelligent, Qi Xin will be a well-off society" all reflect people's demand for development.

The article analyzes and points out that from the slogans in these historical processes, in the first 30 years, the main forms of slogans were leaders' quotations and editorial titles, and in the last 30 years, the practices at the widest level of society were the most common; In the first 30 years, the content was passionate and the style was tough; The content of the last 30 years is pragmatic and full of life. The political orientation in the first 30 years is mostly, and the economic orientation in the second 30 years is mostly; The first 30 years are top-down communication, and the last 30 years are bottom-up communication.