5 marketing plans for 222

# Planning # Introduction In order to ensure the smooth development of things or work, we need to start the work of making plans in advance, and the plans are the most complicated. The following is the 222 marketing plan, welcome to read!

1.222 marketing plan

1. Activity background:

At present, catering has entered the off-season, and the rate of customers coming to the hotel for dinner is very low, and the rate of individual guests in the lobby is very low.

Second, the purpose of the activity:

1. Expand the hotel's popularity and influence, stimulate consumption and increase the hotel's turnover.

2. Stimulate individual customers.

3. publicize the thank-you banquet to lay the foundation for the thank-you banquet in July and August.

III. Activity goal:

The hotel's turnover reaches 6, yuan/month

IV. Activity time: X month, X day-X month, X day

V. Activity materials:

(1) Children's Day (X month, X month, X day): Make two packages: 78 yuan for four people. 6-person package is 18 yuan.

(2) During the college entrance examination (X month X day-X month X day): economic nutrition package: three-person package in 68 yuan; Package for 5 people, 98 yuan.

(3), whole month activities (X, X, X, X):

A, if you eat 1 yuan, you will get 5 coupons, and if you spend more than 1 yuan, you will get 5 yuan coupons; Coupons can be used for consumption. The consumption time is within one month, and each table is limited to 2 yuan.

B, beer will be delivered when you enter the store (according to the number of customers per table, 1 bottle per person, for use in class only, without packing).

C, the banquet will reach three tables, and each table will be given a bottle of the same kind of wine (one bottle for each table) if it consumes any kind of wine in the Golden Seed Series.

D, if you consume two bottles of gold seed series authentic edition, you will get a free bottle.

(4) For the teacher's banquet, four series of packages can be launched (considering the students' affordability, the recommended price should not be too high): 299 yuan/table, 399 yuan/table, 499 yuan/table and 599 yuan/table.

(5), promotion and publicity plan for the event:

A, 3 X-stands (in front of the store, cinema, Yonghui Supermarket)

B, in-store projection playback

C, leaflets (x copies): distributed

D and banners (4 pieces)

Theme of the activity:

Tell your favorite ta loudly

2. Activity time:

XXXX X X X

3. Activity target:

Single men and women aged around 18-4

4. Activity purpose:

Since Singles Day, we might as well hold a "Singles Day Friendship" in the beauty salon. And every friend who wants to participate in the friendship wants to give the other person his perfect side, so let the beauty salon arm himself with all his might. The beauty salon team carefully creates a beautiful makeup for you. This is also an excellent opportunity for beauty salons to enhance their brand awareness and increase customer trust.

V. Activity content:

Activity scheme 1: It seems to say that you like you loudly.

During the activity, say what you want to say most boldly and give away beauty products. Successful people who express their love can also get "in pairs" and "for life" beauty packages in beauty salons. These love packages are prepared by beauty salons for consumers free of charge while stocks last.

These activities are free to participate. After purchasing high-end beauty salon products, all the guests present can get cosmetic samples and give them to their favorite partners. If the confession is successful, the two will go to the "Happiness Gate" to receive gifts from the beauty salon.

activity plan 2: Happiness is within reach

At the Singles Day activity site on XX, XXXX, 1% of the customers who buy products at the site can win prizes. Stimulate consumers' desire to buy with such a high winning rate, and every customer participant can participate in the lucky draw. The prizes are the first prize, the second prize, the third prize and the grand prize, in which the first prize is 3% off the selected product or card, the second prize is 2% off, the third prize is 1% off, and the grand prize is a small gift.

here, pritisha would like to remind all merchants that the prize setting should be based on cost accounting. The first and second prizes can be designed more and sent to customers in the form of easy tickets. Especially for new users, let them feel the benefits and reality of beauty salons.

Holding the Singles' Day promotion activities in an innovative and distinctive way is also a prelude to the next year-end activities to attract consumers to actively participate in the activities of beauty salons in the future. Of course, if beauty salons can really make couples, there is no lack of beauty.

3.222 marketing plan

1. Pre-event media publicity

Through promotional activities, a large number of target consumers are attracted, a wave of participation and purchase is formed, the concept of products and services is spread, and word-of-mouth communication is formed. Cooperate with news hype and advertisements before and after the event to release product information, so as to achieve the goal of quickly occupying the market.

second, the content of the activity is determined according to the theme

the premise of the success of the activity is that the content should be attractive. Including discounts, free gifts, expert free clinics, drug purchase lottery, etc., are all indispensable means to attract the target population < P > 3. Preparation before the event

1. Information release: < P > 1. Event information can be published in Loudi Radio and Television News, because the audience of TV News is all households, and its circulation is 4,, which is more effective than other newspapers.

② Loudi People's Broadcasting Station began to publish advertisements for promotional activities on X, X, X and X. The time is 1 times a day from 8: am to 9: pm.

③ Hang a banner at the entrance of the central store of Xinjian Pharmacy, with the theme slogan of the activity, and the time is X month X day X month X day.

④ Publish information that can improve the enthusiasm and number of participants. For example, the activity starts at 9: 3, so please don't queue up too early.

⑤. Pay attention to add the content that the activity interpretation right belongs to _ company in the corner of the advertisement to avoid causing some unnecessary troubles.

2. TV: TV advertisements are flying advertisements, and the content is mainly about introducing activities, supplemented by simple product introduction or simply not mentioning the functions of products.

3. On-site layout:

A well-arranged activity site can make the activity orderly, increase the momentum and atmosphere of the activity and attract more people to participate.

(1) a banner with an active theme.

(2) Large display boards and backboards that highlight the product image and the theme of the event.

(3) Hanging flags, table cards, large posters and leaflets.

(4) information desk, gift (coupon) distribution desk, sales desk and so on.

Personnel arrangement:

(1) Arrange a sufficient number of service personnel and wear work cards or ribbons to facilitate the identification and guidance of services.

(2) there should be order maintenance personnel at the site (arrange security assistance from the group company).

(3) On-site consultants and sales staff should have a clear division of labor and cooperate with each other.

(4) Emergency personnel (usually led by leaders, and should be handled by public relations in time in case of interference from government functional departments).

4. Public relations contact:

Go to the departments of industry and commerce, urban management and other departments for necessary examination and approval in advance.

IV. Key points of on-site execution

1. The staff arrived at the scene first, and took their positions.

2. Promoters distribute leaflets, introduce activities and products, and guide customers to the sales desk.

3. Grasp the activity rhythm, maintain the order at the scene to prevent looting and other accidents, so as not to cause negative effects.

4. The salesperson prepares the sales items and introduces the products to be sold.

5. Gifts should not be distributed too early or too late at the specified time. Please register your personal information and sign when distributing.

6. The host announced the end of the activity, and the site was temporarily reserved until possible time.

7. The on-site sales desk continues to sell.

8. Clean up the site and keep recyclable items for later use.

V. Hold a summary meeting after the activity

It is very important to evaluate the effect, gains and losses of the activity. Only by constantly summarizing can we avoid detours in future activities.

4.222 marketing plan

1. Desk calendar:

Production strategy: select 12 classic dishes from cross-strait coffee and western food, design each dish every month, and make corresponding discount activities, and all of them will be distributed before New Year's Day. Consumers can enjoy some preferential policies, such as ordering piano music for free and discounting the consumption of dishes.

2. dm leaflet page:

Production strategy: reflect the preferential measures of coffee shop New Year's Day activities, such as giving coffee commemorative gifts, tasting some dishes for free, and distributing them in the form of newspaper clips and on-site coffee tasting, so that consumers can feel the classic of coffee shop dishes.

3. Piano music menu:

Production strategy: famous piano music at home and abroad is gathered together, which is simple and fashionable. Consumers can listen to beautiful piano music when dining, and order their favorite music according to their own interests, so that the pianist can play beautiful music.

4. Coffee tasting console:

Production strategy: focus on corporate image, corporate culture and corporate philosophy, which can attract consumers' attention in a wider range, with strong recognition and wide audience rate. In addition, the concise classic story of the coffee shop has won great recognition from consumers.

5. Yi Labao:

Production strategy: main contents: introduction to the origin and enterprise concept of coffee shop classic coffee. It is placed in a prominent position on the second floor of the restaurant, which has a high frequency of communication and adds an atmosphere of activities.

6. Flag hanging:

Main content: The theme slogan of the event, "Successful communication begins on both sides of the strait", hangs on the top of the restaurant building on the second floor, with dense advertising information, wide audience and long memory time, and is a choice for holding large-scale indoor activities.

7. Large-scale dish display:

Production strategy: it is made of stainless steel, which has the characteristics of strong stability, random replacement of advertising content and longest preservation time. The main contents are: enterprise concept, name and price of enterprise classic signature dishes. Put it next to the stairs of the restaurant on the second floor, so that consumers can choose their own dishes when they come up.

5.222 Marketing Planning Scheme

With the economic development of our county, the number of newly-born small and medium-sized enterprises is increasing. Credit evaluation, guarantee and counter-guarantee, recovery, liquidation and reorganization, home purchase guarantee and other businesses for small and medium-sized enterprises came into being. Its business opportunities are limitless. This advertising campaign is mainly carried out from four aspects: network, TV media, entity advertising and mass information, so as to achieve the goals of increasing the company's popularity and expanding business.

1. Market analysis

(1) Analysis of business conditions:

Through the concerted efforts of the company's leaders and employees, our company has achieved good returns. Asset operation is stable. However, a major problem facing the company at the moment is insufficient visibility. In order to pursue further development, the company must intensify its business expansion, further publicize its brand and enhance its visibility.

(2) product analysis:

The company's main products are credit evaluation, guarantee and counter-guarantee, recovery, liquidation and restructuring business and home purchase guarantee for small and medium-sized enterprises. There are few enterprises that can supply this business in our county (specific figures can be written), so the competition we are facing is not strong, and the company's business occupies a considerable share in the market. We should pay more attention to brand development. Because when the industrial development enters a mature stage, the brand becomes an increasingly important factor in the competitiveness of products and enterprises.

(3) Market analysis:

In recent years, the number of small and medium-sized enterprises in our county has been increasing (specific data can be added here), and the capital chain of the newly started enterprises is incomplete, and it is easy for small and medium-sized enterprises to have a shortage of funds at the beginning and in the process of development, so we have a large customer base.

(4) consumer research:

SMEs learn about the services provided by the company mainly through the media. For small and medium-sized enterprises, the services provided by the company are also necessary at this stage, and there is bound to be a market if there is demand.

second, advertising strategy

obey the company's overall publicity strategy, establish the product image, and pay attention to establishing the company image at the same time.

long-term, and launch a consistent advertising campaign at the necessary time.

extensiveness, choose diversified publicity methods and pay attention to those with good publicity effects.

seize the opportunity and be flexible

iii. advertising strategy

(1) online publicity:

advertise on websites where enterprises are concentrated. Such as the information platform concerned by enterprises, local information websites, portal websites, etc. In addition, a group of network promoters can be enabled to promote in major forums that enterprises pay attention to.

(2) TV media promotion:

Advertising in our county TV station. The form is flexible.

① make ordinary advertisements in prime time and play them circularly.

② Business leaders participate in corresponding programs in TV stations to publicize corporate culture.

③ Invite TV stations to do interviews about our company. This can show the company's business and corporate culture more deeply.

(3) Print media publicity:

① Publish articles in newspapers and business magazines in our county.

② Please give a special report.

(4) entity advertising:

entity advertising is divided into two parts.

① design publicity color pages and distribute them to small and medium-sized enterprises in our county.

the design of color pages must reflect the corporate culture and business scope of the company. The design is novel and unforgettable.

② Street advertising space publicity and electronic screen publicity.