What are the jingles of slogans such as spring breeze blowing and drumming?

Slogans such as "Spring Breeze Blows" and "Drumming" are jingles: the east wind blows, the drums beat, and the invincible generals are covered in blood. The rising sun, war songs, our army refers to the vast number of troops.

There is a language phenomenon that is very popular in China. Many people, whether leading cadres or ordinary people, just say a few words. For example, when displaying their own or others' heroism at the dinner table, the drinkers are eloquent: deep feelings, a stuffy mouth; Shallow feelings, lick it; Feelings are thick, drink enough; Emotional iron, drinking blood.

This language phenomenon is generally called "jingle" by ordinary people. The jingle originates from life and is most commonly used by vendors. The quality of the goods sold has a lot to do with fluency. Proper use of jingles can even achieve the purpose of clearing the field and selling goods.

What is "Jingle"? According to the Modern Chinese Dictionary, it refers to "a popular spoken Chinese rhyme with irregular sentences, pure spoken language and easy reading." We think it may be more appropriate to call this popular language phenomenon "folk songs". The so-called "folk songs", that is, "folk songs", are mostly related to current affairs and politics. So there are the following reasons:

1, which comes from the people and is widely circulated among the people, is actually a member of the people's big family;

2. Nowadays, these "jingles" mainly reflect many bad phenomena in satirical society, which are mostly related to current events and have a distinct tendency in the sense of praise and criticism, which accords with the definition of "folk songs".

The difference lies in the word "new". Because this kind of folk songs mainly appeared after 1980s, they rose with China's reform and opening-up, and they are "language products" in the new period, with a unique way-people just talk about them orally, not sing them in the form of music-so we call them "new folk songs" to show the difference with traditional folk songs.