What kind of marketing strategy does Mr. Hippo use for marketing activities?

Boxma Xiansheng is developing so fast now, not only because he seized the opportunity created by the times, but more importantly, he has an important connection with the business model established by Boxma Xiansheng. Alibaba has opened a new retail era. New Retail is a new business concept put forward by Ma Yun at the Yun Qi Conference. It is said that enterprises can use modern Internet technology and big data analysis technology, as well as some artificial intelligence technologies, to deeply analyze the data collected in the background. After obtaining these data, they will innovate the process of how goods are produced, circulated and sold, re-create a new business structure, and deeply integrate the online and offline integration models now proposed to create a brand-new new retail model. Box Horse Fresh Life is a new retail platform driven by data and technology. He is not only a fresh supermarket, but also a restaurant and vegetable market. So far, Boxma Xiansheng has opened more than 100 offline stores in more than ten cities such as Shanghai, Jiangsu and Guangzhou. He pioneered different new business combinations such as fresh food, take-away, catering and supermarkets. The difference between Box Horse Fresh Life and some traditional fresh supermarkets lies in whether users place orders in the mobile APP or buy them online. You can enjoy free logistics and distribution within 3 kilometers.

Mr. Box Horse is a new retail supermarket business under Alibaba. Different from ordinary supermarkets and restaurants in the vegetable market, Mr. Boxma Xiansheng is a store that integrates the functions of supermarket+catering+logistics+online APP. The front is the consumption area, and the back is the storage and distribution area, which includes five central areas: supermarket, catering, logistics, experience and fan operation. At the beginning, fresh e-commerce and take-away catering were the entry points. Through online APP promotion and offline experience store drainage, we provide customers with a one-stop shopping experience from fresh procurement to food processing and free door-to-door delivery. It has created the demand for users to buy food anytime, anywhere. Boxma Xiansheng provides fresh food from 108 countries around the world, with more than 4,000 kinds, covering seafood, vegetables, fruits, fresh meat and other ingredients. Consumers can go to offline stores to buy goods, or they can place orders online on the APP. The biggest difference between fresh box horse and traditional supermarket is that it can be delivered quickly. Free delivery within 3 kilometers of the store. The location of the box horse fresh life shop is mostly in the area where residents gather. When users place an order, they need to download the Hippo APP and pay for it, which not only allows customers to enjoy the experience of offline stores, but also allows them to see the advertisements pushed on the online APP. You can also place an order on the online application. Box Ma Xiansheng only supports Alipay payment, because Box Ma Xiansheng is a subsidiary of Alibaba. It is necessary to use the big data analysis behind Alibaba to tap the consumer behavior needs of users, so as to use big data to track consumers' buying behavior and provide personalized services.