We just want a reliable ETC, is it so difficult?丨I’m not happy if I don’t vomit

"Hello sir, if you have any questions about this deduction information, you can check the consumption record on our mini program and compare it with the commuting record on another APP."

"I have said that your mini program can only query the consumption records of the past two months, but my ETC card has been opened for four months. What I want to check are the bills of the previous two months. What should I do now?"

"Sir, that's it. We can only query on the mini program. I suggest you..."

When talking to During the ten minutes of phone communication with the bank's ETC customer service, he kept arguing with me, but never told me how to check the complete bill of this ETC card to solve my problem of ETC deduction.

The cause of the incident can be traced back half a month ago. Since the ETC card installed in my vehicle is a debit card type, charges are not deducted immediately. When entering a highway entrance, The machine shows that I have entered the blacklist, which means that I need to recharge before I can use ETC normally.

So after getting off the expressway, I immediately recharged the ETC card according to the reminder in the text message to resume normal use of the ETC card. But one day later, the bank transferred the same amount of money from my deduction account to the ETC account for high-speed fee deduction, which meant that ETC charged me a second time for the fees I owed. Although the money was not much, I still felt quite unhappy, so I called the bank for consultation, and then the scene at the beginning appeared.

ETC is full of chaos, and it is not easy to say "I love you"

The ETC in its implementation stage is full of chaos and troubles. In addition to the arbitrary charges mentioned above, the most unacceptable thing about ETC is that the relevant departments use administrative means to force car owners to install ETC.

For example, in Xiamen, some car owners saw such a slogan at the entrance of the expressway: "If ETC is not installed, you do not respond to the national call, and you are not welcome to use the expressway."

On the streets of Jinjiang, there is also such a sign: "Vehicles without ETC are prohibited from entering the expressway from the expressway entrance within Jinjiang."

There is also a notice circulating on the Internet that a certain vehicle management office has suspended annual inspection services for vehicles without ETC.

If you are a car owner who frequently enters and exits the expressway recently, you may find that at the entrance of the expressway, most of the artificial passages have been transformed into ETC passages. Vehicles without ETC can only pass through the only one or two remaining passages. Artificial channels enter and exit the highway, which causes long queues in front of the artificial lanes, and the commuting efficiency of vehicles without ETC is greatly reduced.

In this renovation project, not only those vehicles that are not equipped with ETC are affected, but even vehicles that have been equipped with ETC are also affected to a certain extent when entering and exiting the highway.

We all know that the ramps at highway entrances and exits are generally narrow, and manual toll collection efficiency is low. When a large number of vehicles without ETC are gathered at the entrance and exit to queue up to pay, it will cause serious congestion on the ramps. At this time, vehicles that have been installed with ETC will be blocked in the ramp by vehicles queuing up to pay. Even if the number of ETC channels increases, vehicles will not be able to pass the ramp quickly, and commuting efficiency will still be affected.

Why are many car owners very resistant to ETC?

In fact, ETC, as a new technology, can indeed make car owners’ car experience better. Because it is not only more environmentally friendly (using electronic invoices instead of paper invoices), but it is also more convenient when traveling on the highway (normally there is no need to wait when entering and exiting the highway, no need to take a card, the machine automatically recognizes the license plate), but why do some car owners still treat it so What about resistance?

I think there are mainly two reasons.

01 The forced promotion of policies makes people complain

The original intention of promoting ETC is to facilitate car owners’ car life, but under the forced promotion policies of relevant departments, the installation of ETC has become If you don't pretend to be a car owner, you have to fulfill an obligation. If you don't pretend, you violate the national policy. You encounter obstacles at every step when traveling, and you cannot fully enjoy the rights that car owners should have. This is somewhat like "moral kidnapping". We often say that when things go to extremes, they must be reversed. Excessive promotion of ETC deprives car owners of their right to make independent choices and will only make car owners resist.

02 The equipment is not perfect yet and the user experience is not good

I believe that every ETC user has had the experience of being stuck at the high-speed entrance by ETC equipment. Because the machine recognition rate is not high enough, we often encounter the embarrassment that the machine cannot recognize the license plate. If the staff does not come to the rescue and the vehicles behind cannot reverse, we will be blocked at the entrance of the ETC channel and cannot move.

In addition to the low recognition rate, many current ETC machines still have certain bugs, that is, the wrong ETC card will be inserted. I have encountered this embarrassment. During a trip, because the car in front of me followed the car in front too closely when passing through the ETC channel, it entered the channel without the machine recognizing the license plate. I did not know it at the time and followed closely behind. When I got to the machine, the machine mistakenly inserted my ETC card, and the railings were raised. The car in front of me saw this and drove onto the highway. But when I entered the passage and was about to enter the highway, the railings fell again, knocking me Blocked in the passage. There were no staff at the toll station at that time, and the vehicles behind were honking their horns wildly. It was really frustrating.

The poor user experience, coupled with the strong promotion of ETC, has caused users to be resistant to it, so it is not difficult to understand why users complain about it.

How can we make people truly accept ETC?

ETC is originally a convenient technology, but due to various reasons, consumers do not buy it. So how can we get users to truly accept it and actively use it? I think there are two ways.

01 The government should guide users to use ETC instead of forcing users to use ETC

As a national strategy, the promotion of ETC is imperative. However, during the implementation process, the government still needs to pay more attention to the public acceptance process and let users truly realize the benefits of ETC through a good user experience. Therefore, it is very important to improve the recognition rate and speed of the machine and improve the user experience. Only by improving the infrastructure, improving user experience, and allowing users to truly feel the convenience from this technology can users accept this new technology from the bottom of their hearts.

02 Expand the application scenarios of ETC

In fact, the reason why many car owners are unwilling to apply for or use ETC is very simple, that is, they do not often take the expressway and use it infrequently. The procedures are also complicated and the waiting time is long, so I don’t want to go through it.

Therefore, whether the applicable scope of ETC can be effectively expanded will actually be of great help to the promotion of ETC. In fact, we have now discovered that some gas stations or parking lots already support ETC for payment, which is indeed very convenient. But to be honest, these places are not very common and their popularity is not yet high. Therefore, in the future, if ETC can cover every car usage scenario, I believe that the attitude of most car owners towards ETC will change from "I want to use it" to "I want to use it."

Finally, let me talk about myself. In fact, I personally agree very much with ETC, but because of its arbitrary deductions, I was very helpless and once thought of canceling ETC. But after going to the bank counter to ask how to unsubscribe from ETC, I gave up the idea. In addition to being unable to stand the bank staff’s nagging remarks, another reason is that the cancellation steps are very complicated, which consumes a lot of energy and time on my part. More importantly, I can’t seem to find a better substitute. I have no choice but to continue using ETC.

ETC is actually a good thing, but it’s really not easy to say I love you!

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This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.