Ask for at least 1 novel names, company names, store names and plaques, and say what is good and say 4.

Chinese is a sweet wine with endless aftertaste;

Chinese is a cool and delicious spring, which makes people feel sweet and thirst-quenching;

Chinese is fragrant coffee, which makes people warm and romantic;

Chinese is fresh and delicious juice, which nourishes the heart and moistens the lungs;

Chinese is fragrant green tea, which makes people feel refreshed.

Chinese is a leisurely white cloud, which makes people think;

Chinese is a sea of splashing waves, which makes people feel excited;

Chinese is a scenic spot with a long history, which makes people want to go back and forth;

Chinese is an old friend reunited after a long separation, which makes people inseparable;

Chinese is wonderful music, which makes people intoxicated;

Chinese is an oil painting with far-reaching artistic conception, which is amazing;

Chinese is a commodity with different forms, which makes people dazzling;

Chinese is a sumptuous dinner, which makes people eat their fill.

Chinese is a winding river, which makes people open their hearts;

Chinese is a mountain soaring into the sky, which makes people look magnificent.

-advertising words for promoting Crown brand cigarettes

[Appreciation] Cigarettes are toxic and harmful to human body, so smoking should not be advocated and should be banned, but cigarettes are also a product and must be promoted. How to solve this contradiction? The advertising words of Crown brand cigarettes can be described as ingenious. There are only 12 words in the advertisement, but the content is very rich. It not only publicizes the theme of banning smoking, but also achieves the effect of promoting and praising Crown cigarettes. On the one hand, the publicity is positive, and all cigarettes, including Crown brand, are prohibited, and the attitude is firm; On the other hand, it is active in sales promotion. Although crown cigarettes are also banned, they are different after all. If you want to smoke, it is a crown, which gives people great temptation. These two aspects are harmoniously unified in a short sentence.

-skills to attract public attention

There is a restaurant in foreign countries. There is a big barrel in front of the door, and it is conspicuously written: "No peeking!" But there is no cover or block, and passers-by can't help but be driven by curiosity and stop to look into the bucket. Who knows there is another note inside, which reads: "Our shop has a unique, mellow and fragrant draft beer, with a cup of five yuan. Please enjoy. " The phrase "Don't peek" caught everyone's attention.

Nowadays, advertisers generally feel that the most critical and difficult problem is how to reach the people they are trying to influence. Psychologists have compared the information spread by teachers with that spread by advertisers. It is believed that although teachers may not be able to make students accept his point of view, they can ensure that students can hear his point of view because students must attend classes. And an advertiser has to spend a lot of money and rack his brains to achieve the same effect. He must choose a certain media, such as TV, find a program that everyone likes to watch, and make sure that people don't leave their seats and change channels when advertising. Even if all this is successfully achieved, he still only reaches a small proportion of the expected audience-if he chooses the most popular program on TV, he only accounts for 3% of the TV watching population. Only 25% of ordinary newspaper editorials read it, not to mention that all this can't be done under normal circumstances. The contact between advertisement and audience is a low-level contact.

An important reason for this low-level contact is that the audience has a kind of psychology of avoiding advertisements. Not only after hearing (watching) the advertisement, they will naturally have a kind of resistance psychology to resist the advertisement, but at the moment of hearing (watching) the advertisement, they also take an evasive attitude, turn a deaf ear or divert their attention. This phenomenon has been explained in psychology, and people don't pay attention to everything outside. When the information of external things reaches people's information receiving organs, it can't be received unimpeded. People always selectively receive the part of information he wants to receive. For those information he doesn't want to receive, he adopts an exclusive attitude. Advertising often belongs to one of the information that people reject. Therefore, in order to win the advertising campaign, the first battle is to attract the attention of the audience, let them hear (watch) the advertisement and pay attention to the content of the advertisement. As long as this step is achieved, the second and third steps will be successful.

"Do you want to get rid of bad breath? Please use Xihu toothpaste! " (toothpaste advertisement)

"Are you tired from work? Please have a cup of tea to refresh yourself! " (tea advertisement)

"Would you like to overlook the spectacular crossing the ocean? Please take the Boeing 77 from Shanghai to Tokyo! " (Advertising by Shanghai Civil Aviation Administration)

First in China, with excellent quality;

bright color and strong dyeing ability.

(black and bright shoe polish advertisement)

It is rich in fragrance and mellow in taste;

drink it all the year round to prolong life.

(Jiangxi green tea advertisement)

There is a song at home, and everyone is happy.

(Shanghai Kaige brand TV advertisement)

If you want to get rid of dental diseases, please use grass coral.

(advertisement of Nanchang Caoshanhu Toothpaste)

All the above four cases are rhymed, emphasizing the characteristics, brands and functions of the products, which makes people unforgettable.

you should like this cigarette.

(Winston cigarette advertisement)

It is true that toothpaste itself has a good antiseptic effect.

(advertisement for Crist Toothpaste)

1. Deposit a drop of water today, and you will own the Pacific Ocean tomorrow. (Pacific Insurance Company)

2. Legends from the present to the present, which are legendary from the past to the present. (Advertising words of Hubei Modern Legends Magazine)

3. If you don't manage your money, your money will ignore you. (Shanghai Century Publishing Group <; Financial management > Weekly)

With the advancement of the new curriculum reform, Chinese class is no longer a simple teaching of Chinese knowledge in the traditional sense. It is an important wing of Chinese teaching to carry out Chinese activity classes and conduct comprehensive learning. To improve students' Chinese quality in an all-round way, we must do a good job in comprehensive Chinese practice activities while doing a good job in classroom teaching. Chinese comprehensive practical activity class is of great significance to enrich students' life, broaden their horizons, stimulate their interest in learning, deepen their language experience, cultivate their unique personality and improve their comprehensive quality. The author has a superficial attempt to organize students to learn Chinese in life.

once, in Chinese class, I asked my classmates if they liked watching TV. The students replied in unison: "I like it!" "What is the most boring thing for the students when they watch TV dramas?" Most of the students said, "The most annoying thing is to insert advertisements." "So, advertisements are of no use to us at all?" So, I assigned my classmates a task, that is, when watching TV, pay attention to accumulating advertising words. A week later, please share the collected advertising words in the whole class to see who collects more and better!

From then on, students no longer hate watching advertisements when watching TV, but watch them attentively and record them carefully. After a week, the students took out the collected advertising words and exchanged them in class. Ah! What a variety of advertising words. There are: Antarctic down jacket advertising words: "Everyone knows!" The advertisement of golden voice and throat treasure: "The voice is not good, please use golden voice!" " Robust's advertising slogan: "Did you drink today!" Colgate's advertising slogan: "Our goal-no tooth decay!" Wait, and so on. I affirmed the enthusiasm of my classmates, and praised the students who found more and better.

The students became interested in advertisements, and I lost no time in guiding them to say, "After watching so many advertisements and listening to such good advertising words, can't we learn something from them?" The students "swish" the discussion again, and re-read the advertising words. I assigned another task. I can communicate with my parents when I go back, and I can also cooperate with several students. Let's see what we can learn from the small advertising world. We'll discuss communication again next week.

It's time for Chinese comprehensive study again, and I organize students to exchange their inquiry results. Bing Lin, a student, said, "I feel the refinement of words from advertising words. Weiwei soy milk, have fun!' There are not many sentences, but it is wonderful to convey information accurately and clearly. Wang Xiang said, "I learned some rhetorical knowledge from the advertising words, such as the advertising words of the Great Wall electric fan-the Great Wall electric fan, the Great Wall electric fan, which used metaphor and thimble rhetoric; The advertising word of Jinling mosquito-repellent incense-silent mosquito (smell) uses homophonic pun rhetoric. " I asked, "How do you know these rhetoric?" He said he asked his father, and he also asked his neighbors' brothers and sisters. Wang Li also said: "I learned the knowledge of life from the advertising words: I know that I should brush my teeth every day, and it is best to use the blue sky to cure it, because its advertising words say well:' Good teeth, good appetite, great health, delicious food. You have a good eye on it, and the blue sky will be cured in six places. " If you have a cold, take' white plus black' cold tablets,' white tablets during the day and black tablets at night'. When my skin itched, I used 999 dermatitis flat. "... while I praised this classmate, Zheng Gang stood up next to me and said," I also learned to be a man. A public service advertisement broadcast by CCTV 5 made me feel deeply: an athlete on TV helped an aunt open a football that was about to fall on the child's head, helped his little brother pick up the badminton that fell on the tree, helped the grandfather push the cart uphill and picked up the cans that fell on the road. This advertisement taught me to protect the environment and be helpful; The CCTV children's program and the advertisement to help my mother wash her feet let me know the hard work of my mother, and I know how to honor my elders. " It is true that "mother washes feet", although a childish language, is shocking. ..... The students' answers, I didn't expect, I didn't think that small advertising words could make students learn so much knowledge, some of which are simply not learned in books. I also summed it up: the students answered very well. Through advertising words, we realized the charm of language, learned Chinese knowledge, mastered the common sense of life and understood the truth of being a man. I ask my classmates not to get bored when they encounter advertisements when watching TV in the future, and learn something from them!

Seeing that students are so interested in advertisements, I took advantage of the trend. Since advertising words are so beautiful, can we try to create advertising words ourselves? I told them that creating advertising words plays a role in life and exams, and the enthusiasm of the students is mobilized again. I want to create my own advertising words with kiwifruit, a special product of my hometown. The students are all eager to try. After a while, a classmate said, "Little kiwi fruit has entered thousands of homes." Some students said: "Little macaque, miraculous." .....

a small advertising world and a big Chinese stage. Through this comprehensive study of Chinese, I feel that under the new curriculum standard, Chinese teaching is broad in content, diverse in forms and rich in means. As long as we are good at digging and carefully organizing, we can develop a "second classroom" full of vitality and vitality.

A well-known wrong advertising word

"China Life, Keep Your Word" is a well-known advertising word of China Life Insurance Company, which has been commonplace for many years. I don't know that this advertising word has a great linguistic defect. The word "keeping one word" comes from Historical Records? Biography of Ping Yuanjun Yuqing, the original text is "Mr. Mao (Mao Sui) made Zhao more important than Jiuding Dalu when he arrived in Chu", which means "a word is worth Jiuding". It is very useful to describe a word, that is, it is authoritative to speak. It is obviously inappropriate for this idiom to be used here.

A successful activity class

-"Wandering in the Chinese World"

Author: I didn't mean to

see this topic, and you may wonder, "World"? It's too wide. Yes, it is. It refers to the sum of everything in nature and human society. The scope of "Chinese world" can't be bigger. It includes the wisdom and knowledge of the ocean, the sky and everything in the world. This is the title used in the second unit of the seventh grade Chinese, Comprehensive Learning, Writing and Oral Communication. It actually tells us that the scope of Chinese learning is very wide, and the world of "Chinese" is boundless. No matter how knowledgeable a person is, his knowledge of Chinese is just like a small "shell" picked up in the Chinese world and a small "water drop" stained with it. Therefore, it needs our whole life's energy. Therefore, this activity should be a key activity to lay the foundation for students to learn Chinese after entering middle school.

It's not enough for students to learn Chinese in class for only 4 minutes. They must accumulate it regularly and bit by bit, and they must link their study with life and other subjects. "Wandering in the Chinese world" is to train students to learn and use Chinese in their daily life. It is to make students try to communicate with each other inside and outside the classroom, inside and outside the textbooks, and inside and outside the school, so as to develop and utilize Chinese resources in real life. How to carry out this activity? How can we get good results? How can we cultivate students' good study habits and teach them better learning methods? How can we improve students' Chinese literacy in an all-round way? We are a rural middle school. The school doesn't even have a reading room, and the resources we can usually use are very limited. I thought about it for a long time and finally decided to proceed from the following aspects.

"Wandering in the Chinese world" means observing. I first want students to form the habit of observing life, to pay attention to people and things around them, to enrich their knowledge and find materials to write, and to write down what they see and hear in time, which can be a record, a revelation or an association. In a word, it is to be a conscientious person in life.

"roaming in the Chinese world" is inseparable from reading. I ask students to develop the habit of reading after class. To this end, I provide them with a lot of reading materials, such as Innovative Thinking, Chinese Newspaper, Chinese Weekly, Reading Wonderful Chinese Paragraphs, etc. I also ask them to bring home valuable books suitable for students to read to school. First, they exchange reading among several people in the same group and ask them to recommend good articles and poems to their classmates from time to time. Good words and so on, ask them to say what they read a few minutes before class every day, in the same group or in the whole class, which not only exercises their speaking ability, but also improves their reading interest.

"Wandering in the Chinese world" is even more inseparable from writing. I put students' extracurricular writing in a very important position. It is not so easy for students to turn what they have learned into their own. I have provided many columns for students to practice writing, and asked them to add the names of the columns before each writing every day, such as "Mind Monologue", "Class Fun", "Friendship Passing", "Beautiful Moment", "News Click", "Reading Feeling", "Unforgettable Past", "Idiom World", "Appreciation of Ancient Poetry" and "Riddle Palace". Of course, you can also choose freely.

"Roaming in the world of Chinese" should be fruitful. I want students to edit their writing results into "handwritten newspapers" regularly. First of all, students are required to choose a good newspaper name, and students are required to name it according to their own characteristics, so as to be personalized, creative, novel and unique as far as possible; Ask them to sign up much more richly.