What's the name of the advertisement? -Banner, where's the commercial? What's the role? ?

What does the banner picture mean? Banner pictures mainly refer to navigation pictures of web pages.

Bannard. It is the earliest and most common form of online advertising. A banner advertisement, also known as a banner advertisement, is a rectangular bulletin board that spans a web page. When users click on these banners, they can usually receive advertisers' web pages.

Introduction:

The size is 480*60 pixels, that is, 233*30 pixels. Generally, it is an image file in GIF format. You can use static graphics or animated images in SWF.

In addition to the common GIF format, the emerging Rich_edia_anner (rich media banner) can give banners stronger expressive force and interactive content, but it generally needs the support of browser plug-ins used by users. Banner is generally translated into banner advertisements, banner advertisements and so on.

What is a banner picture Banner picture mainly refers to the navigation picture of a webpage, which can usually reflect the central theme of the website, and consists of background pictures, logos and slogans (or units).

In a website, banner pictures are in the most conspicuous position, usually located in the upper part of the website home page near the center, occupying about 30% of the current page space.

Banner can also be used as advertising space, and placing advertisements in the most eye-catching position is also one of the main forms of online advertising. Generally, image files in GIF format can be used, static graphics can be used, and multi-frame images can be spliced into animated images. Switching banner ads regularly can bring more benefits to the website.

Extended data:

Use of banners

：

1, banner advertisement

Banner advertising, banner advertising (the main form of online advertising, generally using GIF format image files, you can use static graphics, you can also use multi-frame images to splice into animated images)

2. Flag

John Carrier Schulbana Palade. John held our school flag in the parade.

Step 3: Flag

Banner (hung in the street or in a parade)

Welcome the flag bearer from the British company. Welcome banners are hung on the balcony.

Step 4 headline

Front page headline (in a newspaper).

References:

-banners

Where is the banner advertisement? What's the role? ? Also known as flag, it is a picture showing the content of a merchant's advertisement, which is placed on the advertiser's page and is the most basic advertising form in Internet advertising. The standard size is 480x60 pixels, usually image files in GIF and JPG formats.

Pictures showing advertisers' content are placed on advertisers' pages, usually with a size of 468*60, and are usually animated. Generally not more than 12K.

It can be a banner advertisement on a website page, a flag used in a parade, or a headline in a newspaper or magazine. Banners mainly reflect the central intention and vividly express the most important emotional thoughts or propaganda centers.

When we open the website page, we will see banner pictures with rich colors and different patterns, and their sizes are also different. Banner's design size is determined by the design specifications of the website itself and the specifications of the advertising pictures. It can be said that its design specifications are not fixed. Although banner's design size is not strictly regulated, from the analysis of the page specifications designed by banner on the website, the following are the banner advertising positions recommended by Bian Xiao.

Judging from the advertising position of the website page

Advertising size in web pages:

1. The top right of the home page, size 120*60.

2. Banner at the top of the homepage, with the size of 468*60.

3. Banner at the top of home page, size 760*60

4. Banner in the middle of the homepage, with a size of 580*60.

5. Banner at the top of the inner page, with the size of 468*60.

6. Banner at the top of inner page, size 760*60

7. The upper left corner of the inner page is 150*60 or 300*300.

8. Download the address page with the size of 560*60 or 468*60.

9. Banner at the bottom of the inner page, size 760*60.

10. Floating left, with the size of 80*80 or 100* 100.

1 1. right floating, size 80*80 or 100* 100.