What to do if you can’t think of the meaning of the logo?

The meaning of logo

In today's society, the role of printing, photography, design and image transmission is becoming more and more important. The development of this kind of non-verbal transmission has the ability to compete with verbal transmission. competitive power. Logo is one of the unique delivery methods.

When people see smoke rising, they think of fire below. Smoke is a natural sign of fire. In an era when communications were underdeveloped, people used smoke (wolf smoke) as a special means to transmit information related to the meaning of fire (such as emergency, emergency, alarm, etc.). This artificial smoke is both a signal and a logo. It rises high and spreads slowly. It has a vivid image and distinctive features. People can see it quickly from a long distance. The speed and effect of this non-verbal transmission were beyond the reach of verbal and written transmission at that time.

Today, although the means of language and text transmission have been very developed, "logo", an intuitive transmission method that is clear to the public, has quick effects, and is not bound by ethnicity, country, language and characters, is even more important. It will adapt to the needs of the ever-accelerating pace of life, and its special role is still irreplaceable by any transmission method.

A logo is a mark that indicates the characteristics of something - it uses simple, significant and easily identifiable objects, graphics or text symbols as an intuitive language. In addition to marking something and replacing something, it also has an expressive meaning. Emotions and directive actions. Logos, as a special way of intuitive connection between human beings, are not only ubiquitous in social activities and production activities, but also increasingly display their extremely important and unique functions for the fundamental interests of the country, social groups and even individuals.

For example: the national flag and national emblem, as logos of a national image, have special functions that are difficult to express accurately in any language or text. Logos in public places, traffic logos, safety logos, operation logos, etc., have an intuitive and quick effect in guiding people to carry out orderly and normal activities and ensuring the safety of life and property. Special logos such as trademarks, store logos, and factory logos have practical value and legal protection for developing the economy, creating economic benefits, and safeguarding the rights and interests of enterprises and consumers. Various major domestic and foreign events, conferences, sports games, postal transportation, finance and trade, agencies, groups and even individuals (stamps, signatures), etc. almost all have logos that express their own characteristics. These logos play a role in communication, exchange, and publicity from various angles, promote the progress of social economy, politics, science and technology, and culture, and protect their respective rights and interests. The characteristics of logos, such as being intuitive, vivid, and not subject to language and text barriers, are extremely conducive to international exchanges and communication. Therefore, international logos have been rapidly promoted and developed, becoming one of the most effective means of visual transmission and becoming the most common communication method among human beings. An intuitive communication tool.