The Japanese hot-blooded advertisement "Life is not a marathon" is an advertisement for what company and product?

This is an advertisement for the 2014 Japanese consumer intelligence website Recruit’s points accumulation campaign

As soon as the advertisement opened, thousands of people rushed towards the same goal, and the enthusiastic cheering sounds of the cheerleaders on both sides of the street filled the screen. The audience in front couldn't help but feel the urge to get up and run. "Life is a marathon." But the male protagonist in the team suddenly stopped and turned back to face the camera, "But is it really so?" After that, everyone deviated from the original track and ran to different places. The seaside, the tunnel, the polar region, the wedding... As the scene changes sharply, passionate lines are heard outside the screen. Everyone has their own path, with more than one goal. It doesn't matter whether it deviates from the track, fails, or takes a detour. , no need to compare with others, keep running towards your goal, facing the sunset, and running towards the unknown and expected destiny.

The highly inspiring words and scenes break through the common preaching and make countless people eager to try and move forward according to their goals. At the end of the short video, the point accumulation campaign for Japanese consumer intelligence website Recruit has begun!

Source: V Movie