Do you know the routine of buying medicine in life?

Recently, the stock market has been fluctuating, cold and hot, and poor little Wang Lima caught a cold. I didn't expect to go back to the drugstore and find that 200 yuan in my wallet was killed! The whole person suddenly went bad! ! !

When I got home, the more I thought about it, the more strange I felt. Call my cousin, who used to be a drugstore clerk, and ask: You can get over a cold without taking medicine. Why do you have to spend one or two hundred yuan to buy a cold medicine to relieve symptoms?

My cousin said inexplicably, Xiao Wang, you are still too young. In fact, from the moment you walk into the drugstore door, you may have walked into the trap set by the clerk. The first thing they say to you is a hidden "murder"

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After the customer enters the store, the clerk usually doesn't ask directly what medicine to buy, but what's wrong with the customer.

On the one hand, because most pharmacies are equipped with licensed pharmacists, they can give advice to patients; On the other hand, after understanding the needs of customers, we can recommend drugs in a targeted manner.

Of course, this also provides an opportunity for the emergence of "high-margin" drugs.

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In most cases, the drugs recommended by the clerk are drugs with acceptable curative effect but average brand and high gross profit margin. Although these drugs are similar to classic drugs, they are not necessarily produced by famous brand manufacturers! In the final analysis, it is still the fault of "high gross profit".

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Many pharmacies always sell Chinese patent medicines and compound preparations as western medicines, because the profit of Chinese patent medicines is 30% ~ 50% higher than that of western medicines, and because western medicines are added, the curative effect is not bad. It can not only take effect quickly, but also satisfy the Chinese people's hobby of "pure natural Chinese medicine". Why not?

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If the patient points out that he wants a certain brand of medicine, the clerk will "enthusiastically" understand the condition when taking the medicine, and seriously continue to publicize the benefits of the recommended medicine, such as less toxic and side effects, and use the asymmetry of knowledge to achieve the purpose of promoting the product.

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Hitchhiking is also an important way for pharmacies to increase profits. Due to high rents, staff salaries and circulation costs, simple drug sales have made it difficult for pharmacies to survive, while high-margin vitamin products, health care products, or various traditional Chinese medicine derivatives often become the key promotion targets of shop assistants.

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A few mercenary shop assistants will seize the characteristics of modern people's good face and promote it with great fanfare, making it difficult for thin-skinned customers to refuse to buy.

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On the container of pharmacy, the products that customers can easily see intuitively must be high-profit products, and the products with low gross profit or even loss are placed in places that patients can hardly find, or even on the counter.

Want to buy good medicine

What if you don't learn some exclusive secrets?

The first move: get down.

Faced with lower and lower profit margins, drugstore owners are eager to pile up high-profit varieties in front of you. What should I do?

Get down.

You heard me right. You squatted down. Quite a few cheap and easy-to-use classic old medicines were placed at the bottom of the medicine rack. Low price, low profit and naturally less commission. Who wants to sell them? But as long as you are willing to squat down and look for more, there are actually many cheap drugs in pharmacies.

The second trick: do your homework.

There are too many customers entering the drugstore, just like headless flies. As soon as they came in, they asked, "What about a headache?"

Who will suffer if you don't suffer?

Whether you are sick or not, it is always right to learn some common drug names. If there are patients at home, you have to study hard. When you enter the pharmacy, you can grasp all kinds of knowledge about common drugs and directly report the drug name (chemical name is higher).

The third measure: stand firm.

If you can do your homework in advance and know something about drugs, it is naturally excellent.

However, when you enter a pharmacy, the clerk is bound to have a recommendation. At this time, you will stand firm, especially when you meet some unknown manufacturers who are known as "combination of traditional Chinese and western medicine" and "enhancing immunity". The price is several times higher than that of similar classic old drugs. You must be careful, and you must always remember that you can take any medicine prescribed by the doctor and buy any right medicine.

After all, I still have to do my homework!

Last resort: big cards really work.

If you really don't know how to choose, please remember: choose big brands first, choose classic old medicines first. Most of these varieties have good quality control. After years of market test, it is a famous brand and classic that countless people "try" with their bodies. Compared with small manufacturers, they are naturally more at ease.

Authoritative data show that in recent years, people's satisfaction with pharmacies is less than 50%; However, not being able to buy the medicine you want, few varieties to choose, poor professional guidance of the clerk, high drug price and poor service attitude have become the "five sins" for consumers to criticize large and small pharmacies.

For ordinary people, pharmacies are as indispensable as daily necessities, and they are the first choice for China people when they are suffering from diseases. If every pharmacy can really do a good job in pharmacy service and clearly provide the most suitable choice for every guest who enters the store, why worry about operating difficulties and low profits?