Plan and summary of campus auction activities

Campus auction

Activity content:

Take the daily necessities that are not used by senior graduates as the main object, and then auction the idle daily necessities of freshmen, sophomores and juniors.

Location:

The auction place was chosen in the basketball court of the South Campus of Finance College.

Mode:

First, negotiate with the school about the basketball court, and then release the auction information to the students by distributing leaflets and posting posters to the dormitories of all grades, so as to collect the information about the items to be auctioned and the list of bidders. Then go to the major manufacturers outside the school to find partners as sponsors, and finally invite a song and dance performance team.

Profit model:

With sponsorship fee and bidder's bid qualification fee (i.e. membership fee) as revenue sources, we will provide free services to suppliers who provide auction items.

Beneficiary:

1). The sponsor got the advertisement, which laid the foundation for the improvement of business performance in the future.

2)。 Students who offer auction items can sell their idle items at a higher price without having to throw them into the trash can or give them away.

3) The bidder got what he wanted.

4) Teachers and students will be entertained and relaxed.

5) The organizers, that is, my team and I, have gained rich returns from this planning and implementation process.

Financial accounting:

Cost:

1. Printing cost of leaflets and posters

2. The school may charge a venue fee.

3. the cost of the song and dance troupe.

4. Bus fare for sponsoring and inviting song and dance troupes.

5 communication fees between team members and between team members and outsiders.

6. Internet access fees caused by searching for unknown information online.

Source of income: sponsorship fee and bidding qualification fee.

Auction time: it can be held twice during the period of senior students selling used books, and the time is chosen from 3: 00 pm to 6: 00 pm every Tuesday.

Attached:

1) Campus auctions, especially public live auctions, are unheard of in Caida, so holding the first Caida "×××" Cup auction will definitely attract many teachers and students to watch. Needless to say, auctioneers and bidders will also include a large number of onlookers.

2) The more lively the scene is, the more onlookers there are, the greater the advertising effect of sponsors, and thus the greater the promotion of sponsors' brands. What is a successful advertisement? Successful advertising is to maximize the "eyeball effect". In addition, it will also promote the brand promotion of the song and dance performance team to a certain extent, but its target customer group is not college students, otherwise it can be brought into the sponsor team. In that case, it can not only perform for free, but also increase a considerable income without increasing the cost.

3) Providing free services to auction commodity providers will enhance their enthusiasm for participating in activities. "Turning waste into treasure+selling higher prices+free services" will greatly enhance their enthusiasm for participating, so that we can collect a large number of commodities.

4) Give publicity to each dormitory first, and then ask if anyone in each dormitory is willing to participate in the auction. Everyone who participates in the auction only needs to pay 50 cents, and then send a small card, which will qualify for the auction and collect items. Why are you doing this? It is a common practice in the auction industry to let members pay, which is to improve the enthusiasm of bidders and benefit sellers. It's like chasing a girl. You give, and you want something in return. You want to buy a commodity after paying the money, otherwise the fifty cents will be gone. Then why should we set the price so low? It is because we want to win more people to participate in the auction, create a greater eye-catching effect for the sponsors' brand promotion, and satisfy the sponsors, because our main income is from the sponsors, which can also reduce the burden on students. So the effect of 50 cents is extraordinary, which is beneficial to buyers, sellers and sponsors.

5) The main difficulty lies in the classification and numbering of goods, and the matching between the numbering and the seller's commodity price. We can evaluate the quality of the goods provided by the seller, collect and number the goods that everyone needs and can arouse the interest of bidders, and then label them with the starting price. The seller is advised to set the starting price at a low level. This is good for sales. If your goods are really worth the high price you think, then the price will naturally rise in the auction.

6) Return the goods that have not been auctioned to the owner by way of reserved auction.

7) After the first time, if successful, the number of bidders will be expanded.

8) Why is it held twice? Because after twice, people's enthusiasm for this activity will be reduced, and twice is enough for sponsors to promote. Sponsors are reluctant to sponsor if they hold it again.

Summary:

1) Business model is an invisible hand for modern enterprises to make money. No matter how good management and corporate culture an entrepreneur talks about his success. In fact, they missed the point. What really led to their success was the business model of their enterprise. Only with a successful business model as the foundation, coupled with excellent corporate culture and advanced management, can an enterprise succeed. So why don't entrepreneurs want to tell the real reason for the success of their enterprises? Because they don't want to make money too naked. Just as capitalists never want employees to know that they have been exploited by capitalists. Also, the business model is a very confidential thing. Who wants his colleagues to know how he makes money? Moreover, a successful business model is a business model that is difficult to be imitated by other manufacturers, so they don't want to make it public for fear of being imitated by other manufacturers. The business model of this plan is: don't make money from sellers (this is different from ordinary auction companies), only make a little money from buyers, and the rest comes from sponsors.

2) A successful business model must be an overall solution that is good at integrating resources. The resources integrated in this plan are divided into two categories: internal and external. Internal refers to my team. I want to coordinate the relationship between internal members and take effective management to make it the most valuable internal resource. External refers to sponsors, song and dance troupes, sellers, buyers and schools. This requires my team to communicate with them and coordinate management, so that they are willing to participate in this activity.

3) connections determine success or failure. Through this planning activity, I have a deeper understanding of "connections determine success or failure". For example, if I sponsor, invite song and dance troupes, negotiate with schools to request venues, edit posters and leaflets, distribute leaflets to each dormitory, communicate with sellers and buyers, etc., I will definitely accumulate a lot of contacts through this activity. This personal relationship will benefit other professions in the future. For example, I will become friends with the manager of the sponsor and the head of the song and dance troupe. If there are any business opportunities in the future, it is good to integrate them, so that everyone can make a profit.

4) Small things are meaningful. Through this auction, I realized the meaning of "win-win" or "win-win". Sellers, buyers, sponsors, song and dance troupes, me and my team members, as well as the onlookers, all benefited a lot from this activity. This is also the "external economy".

5) This plan made me realize why it is easy for a salesman to start a business. Because they have accumulated a lot of contacts and customer resources in the process of running their business. As long as you start a new stove or re-integrate these resources through business opportunities, you can start a business.

6) It is easy to start a business from a salesman, but I always feel that I have little stamina. Because of efficient management, capital operation, listing, stocks, options, futures, backdoor listing, foreign exchange speculation and many other practical operations, he has never been exposed. So the stamina is not very great. It's easy to start a business, but I always feel that I can't do much unless the opportunity is good. People who have worked in big companies and enterprises tend to develop even more if they go to sea. But it will take a long time. This is called a late bloomer. Yin Mingshan, the boss of Lifan, and Niu Gensheng, the chairman of Mengniu, both belong to this type.

7) From this plan, we have a better understanding of the policies to encourage entrepreneurship and stimulate domestic demand in the current economic crisis. Take this plan as an example: if my team and I are among the unemployed, this plan is one of my entrepreneurial projects. So first of all, my team and I make money. Then our income will buy goods from other manufacturers. Then there will be a market for the products of these manufacturers, and there will be no need to lay off employees if the products of these manufacturers have a market. Another example is the people in the chorus. If they make money, their song and dance troupe will have the money to buy more new musical instruments to equip their bands, and the factory that produces musical instruments will survive. There are also sponsors, who promote their brands in Caida, and students of Caida are happy to consume their products. Their enterprises will be invigorated. If they are invigorated in such a virtuous circle, the workers in the factory will not lose their jobs, so that the whole national economy can be invigorated and the economic crisis can be easily overcome, thus forming a domino effect. So if you are patriotic, start a business and spend.