What is the creative concept behind Xiaomi’s advertising slogan?

Xiaomi mobile phone slogan: Xiaomi, born for fever! Xiaomi was officially established in April 2010. It is a mobile Internet company focusing on independent research and development of high-end smartphones. Xiaomi mobile phones, MIUI, and Mi Chat are the three core businesses of Xiaomi Corporation. "Born for fever" is Xiaomi's product philosophy. Xiaomi pioneered the use of the Internet model to develop mobile operating systems, and 600,000 enthusiasts participated in the development and improvement. Xiaomi Team Xiaomi Team Xiaomi company was founded by the famous angel investor Lei Jun.