Zhenjia Technology CEO Huang Sanwen: Technological elements empower the development of the home furnishing industry

With the slogan of consumption upgrading, all walks of life are undergoing technological upgrades, but the fields of home decoration and general home furnishing are still in their primitive stages. This has posed severe challenges to the home decoration and pan-home furnishing industries. The challenges not only stem from macro-policy adjustments, but also from changes in the needs of the younger generation of consumers.

"Natural selection, survival of the fittest", how to draw experience and wisdom from difficult situations and identify future development directions is the top priority for home decoration and pan-home furnishing companies today.

In 2018, Zhenjia Technology was born with the theme of "technology empowering the home industry", integrating virtual reality technology with the home decoration and pan-home furnishing industries, and making home decoration more convenient through virtual reality technology.

What is the team’s original intention in developing this product?

What changes has it brought to the industry?

Formerly a senior executive of Lenovo Group and Haier Group. At the age of 24, he became the youngest general manager of a technology company under the Haier Group. He has had in-depth and close exchanges with Baidu, JD.com, Lianjia and other companies for a long time.

Based on 20 years of leading home decoration experience, he led the team to develop a core home decoration VR underlying rendering engine and AI intelligent design system with completely independent intellectual property rights. It pioneered the integration of the new third-generation naked-eye VR technology and successfully achieved in-depth It is used in the fields of home decoration, home furnishing, and real estate to help the industry's technological transformation and upgrading!

Huang Sanwen, co-founder and CEO of Zhenjia Technology, used sincere language to describe a team's efforts to realize their dreams and solve home decoration problems. A picture of unremitting efforts to deal with the pain points of the pan-home furnishing industry.

Born to solve the pain points of the home decoration and general home furnishing industries

Decorating a house is a matter that requires heavy decision-making. The cycle is long and the decision-making is difficult. It is very easy to cause problems due to different personal perceptions. contradiction.

The core reason is that the threshold for decoration is relatively low and the industry has many hidden rules. In the end, the effect expected by the user and the effect presented are often very different.

Based on in-depth observation of this industry, our team believes that this is a trend and an opportunity, so Zhenjia Technology was established. There are two reasons behind it:

First: Extremely valuable. We believe that empowering the home decoration and general home furnishing industries with technology is a very valuable thing;

Second: core technology is king. Our entrepreneurial team has been deeply involved in the field of virtual reality model technology for about ten years and has mastered core technologies. The core technologies can solve the current pain points of the home decoration and general home furnishing industries and create value for the industry.

Zhenjia Technology renderings

Of course, the road to entrepreneurship is not smooth sailing. Behind the emergence of any new technology are countless technical trials and errors and iterations. In this process, We also have a deeper understanding of the industry.

When we first formed the team, although we had complete platform resources and rich professional knowledge, we did not expect the complexity of home decoration such as "long links and many links".

In order to overcome this difficulty, we constantly collided with the front line and tried and made mistakes. Finally, we found a feasible idea: to continuously improve the product by allowing customers to customize their experience. This not only greatly improves user satisfaction, but also highlights our value. At the same time, the scarcity of high-tech home decoration talents has a certain impact on the research and development of our entire product line. We recruited various talents through recommendations, which ultimately solved this problem.

I believe that every startup company’s own situation is different, so its final appeal is different. Through induction and refinement, we summarized a core message: This is an era where product is king. Real gold is not afraid of fire, and truly good products are not afraid of market testing.

Only good products are worthy of users’ payment

The first step is to develop the product, and the second step is the process of exploration.

As a consumer, what you want to know is not the rigid parameters of the product or the manufacturing process of the product. What consumers really want to know is what specific problems the product can solve and real-life feedback and evaluation. Therefore, companies should learn to use lifestyle to connect products, rather than using products to promote and flaunt lifestyle.

Although we have great confidence in the product, we are not completely sure that the product can be recognized by the market. Day and night when the product was launched, we actually had a lot of uneasiness in our hearts. Fortunately, it was finally tested by the market. , the positive feedback from our partners and customers is far beyond our imagination.

Here, I have summarized two things: to truly improve user experience, two things must be done. One is to improve customer satisfaction, and the other is to improve efficiency. Judging from market feedback, our products fully comply with the two core points of new retail and are completely integrated into one. Therefore, our products are in line with users’ psychological expectations and have therefore attracted the attention of a large number of consumers.

This is what we are most gratified and proud of - although innovative technology is difficult, it must be realized! When a product goes from idea to final implementation and receives a lot of approval and feedback, that sense of glory can become a spiritual pillar.

Product is king, experience wins

Empowering the home furnishing industry with technology

Currently, users use AI? 3D cloud intelligent design equipped with 3D-VR rendering engine, It can more easily and intuitively experience the preview effect of the entire home case and reduce the process of customizing the home. On the other hand, after users use the naked-eye VR gimbal, through the use of data combined with artificial intelligence, recommendation algorithms and other technologies, it can allow enterprises and consumers to advance in advance. Grasp the mainstream styles and trends of the industry.

From a superficial logic perspective

The current positioning of our products is to establish a communication bridge between designers and users, allowing consumers to clearly and intuitively see their future home design plans. Make decoration no longer regretful;

In essence

Our product is a full-link business platform. In the future, through continuous opening of ports, it will gather all offline home decoration and home decoration products. Brand traffic has formed a one-stop home improvement and home furnishing industry platform, where all users, designers, and furniture stores can find solutions, greatly improving user experience and satisfaction, and its scalability is very large.

But this is not enough. At present, we are also facing the difficulties and challenges that all technology industries will encounter in iterative upgrades. First, the hardware cost of the entire solution is high and its applicability in home decoration companies is weak. , it needs to be gradually implemented in the future, so we will consider using alternative technologies to reduce costs without affecting the product. We are also exploring new models to solve this problem, such as leasing models, supply chain finance, etc.

Therefore, our current work focuses on two things: the first is to continuously optimize and iterate products. Only good products can occupy a place in the fierce market competition; second, we are based on the trend of Industry 4.0 intelligent manufacturing. , committed to opening up the front-end and back-end platforms to form a complete ecological link.

Regarding the future, I believe that products that can cover the pain points of all people in the entire home furnishing industry and solve problems will have a way out. We are currently solving this pain point. At present, our products are attractive enough, but this is far from enough. We need to continuously optimize the user experience on the front and back ends to truly achieve a revolutionary user experience. This does not mean giving Users bring a quantitative increase, but let them feel a qualitative leap.

For consumers, what they see is what they get. For B-side users, it means reducing unnecessary costs and increasing sales.

Finally, I want to say

No matter how big or small a company is,

its values ??and concepts must be very clear

Values ??determine what the company should do.

What not to do and how to do things

Only companies with positive values ??

can develop for the long term