The mobile phone company has gone bankrupt and still pays full advertising costs. Who is he?

With the continuous development of technology, smartphones have emerged and have now become people's "personal" items. People have to fiddle with them for a while when taking the subway, bus, eating, and even going to the toilet. Mobile phones, even primary school students now have a mobile phone. Some people say that this is a disease called "mobile phone disease". If you don't hold your mobile phone in your hand, you will feel panicked.

Nowadays, people’s living standards have improved, and it is much easier for us to buy a smartphone than before. While playing with mobile phones, careful people will find that there are many mobile phone billboards hanging on street bus stops, subway entrances and other public places, and these mobile phone manufacturers often invite some celebrities to endorse their mobile phones. , to further increase mobile phone sales.

Generally speaking, when the advertising contract between a mobile phone manufacturer and a celebrity expires, the celebrity will try to avoid using the mobile phone in public, or cover up the mobile phone trademark as much as possible, in order to avoid generating Unnecessary disagreements. Because after all, the contract has expired, and the celebrity has no obligation to help the merchant promote it.

But sometimes this happens: some celebrities, while endorsing a mobile phone, still use other brands of mobile phones in public and use other mobile phones to send messages online. At the end, there are also "little tails" left by other mobile phone brands. In fact, logically speaking, it is not very kind to do this, because after all, people pay you to endorse their mobile phones. Since you have taken their money, you must fulfill the provisions of the contract.

For example, Wu Xiubo once endorsed the Redmi mobile phone and used it in public places or when publishing news. After the advertising contract expired, he immediately changed to an Apple mobile phone. Liu Haoran also endorsed Redmi mobile phones back then, but after the contract expired, he continued to use Redmi mobile phones to promote the phones for free. This approach also won a lot of praise.

However, there is a star who is more dedicated than Liu Haoran. In 2017, Xue Zhiqian endorsed Gionee mobile phones. Attentive people immediately discovered that the "little tail" after he posted the news on his official Weibo became the Gionee mobile phone brand. Unfortunately, Gionee Mobile encountered financial difficulties in 2018 and was once in danger of bankruptcy. At the end of last year, Gionee Mobile was unable to recover after struggling for several months and finally declared bankruptcy and liquidation.

At this time, many people thought that Xue Zhiqian would immediately endorse other mobile phone brands. However, people found that Xue Zhiqian’s official WeChat message was still followed by the Gionee mobile phone logo, which also showed that Xue Zhiqian was still using Gionee mobile phones for free. Promote it. Therefore, people praised Xue Zhiqian one after another, saying that he is a very dedicated "conscience star".

Although Gionee has gone bankrupt, Gionee still paid full advertising fees to Joker Xue and still retained his endorsement qualifications. And Xue Zhiqian's move can be regarded as a kind of return compensation for Gionee, because after all, bankruptcy is not a trivial matter, and it will be very painful for anyone.