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How to let customers visit the wooden door factory for direct sales activities?
Manufacturers wholesale direct-selling
20 14 with the deepening of the "factory wholesale" model, it will also break the shackles of the wooden door industry and move towards a new level. In the global economic environment where demand exceeds supply, trying a new business model to achieve differentiated management may inject new development momentum into the wooden door industry in the era of overcapacity.
Because the strategy of factory wholesale at a relatively low price is extremely beneficial to wooden door enterprises to open the mass market, which not only broadens the consumer audience of the whole industry, but also is conducive to the healthy development of the industry.
Using "factory stores" to stimulate consumption at preferential prices is nothing new in the wooden door industry. Under the traditional business model, there are too many levels of channel model in the wooden door industry. After the price increase of products, the final price has deviated greatly from the real price, and the dealers will naturally push up the operating costs with the rising costs of all parties.
In the end, it will be passed on to consumers to pay the bill, thus making the wooden door market weaker and weaker. Nowadays, many colleagues in the wooden door industry have begun to realize that the original traditional channel model has serious harm. The new model of factory wholesale and direct sales can directly face consumers, build a strategic platform for factory sales and greatly promote sales.
Serving customers is fundamental.
In order to survive in the fierce market competition and accumulate a good reputation, wooden door enterprises must ensure the quality of their products in order to lay a solid foundation for their brands in the future. Product quality is the pillar of the enterprise, and only by using technology, quality and service can wooden door enterprises truly achieve good quality and low price. Wumart is reflected in good quality and high environmental protection index, because wooden door enterprises should pay attention to maintaining brands.
At the same time, we must also ensure the interests of consumers and provide after-sales service. High-quality service has become an important magic weapon for wooden door enterprises to compete, because with the homogenization of products and even marketing methods, wooden door enterprises can only form word of mouth through perfect service. In fact, some wooden door enterprises are meticulous in their smile service to the shopping guides, and they have achieved fruitful results, resulting in a double harvest of word-of-mouth benefits.
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