Accused of insulting women, Modern China Tea Shop apologized twice in a row. What are the disappointing advertising ideas?

On February 9, 20021year, Weibo, the official of Modern China Tea Shop, issued an apology statement on the platform to apologize to consumers. However, in the early morning of February 20th, 20021year, Hyundai China Tea Shop issued an apology statement again. I want to mention the modern China Tea Shop, which is familiar to many people. Modern China Tea Shop is a popular brand of milk tea in Changsha, which can often be seen in other provinces. Modern China Tea Shop, as a local representative brand in Changsha, has been dissatisfied by many people today because of its advertising words. ? Clean up the mess? This word is a local dialect in Changsha, which is intended to take advantage of girls and take advantage of small ones.

Therefore, when the new advertising words of modern China tea shop came out, it attracted many local people's dissatisfaction. Because for the local people, they all know? Found a loophole? What does this dialect mean? They insulted women. Modern China Tea Shop tried to create many advertising words from 20 14 to 20 15. But in the meantime, his advertising words have been playing the edge ball and playing smart. On the afternoon of 20021February 19, he issued an apology statement, saying that many brands advertised only to attract consumers' attention. In order to stimulate consumers, they used Changsha local dialect to stimulate local consumers and used local dialect as the design scheme of advertising words. However, this explanation has aroused the dissatisfaction of more netizens, because in the eyes of netizens, designing advertising words does not mean that you can pose and insult women. How to use it? Clean up the mess? Is this vulgar cultural advertising word used as the advertising word of milk tea brand?

Therefore, he issued an apology statement on WeiboNo. 19, which could not be forgiven by consumers and netizens. So, in the early morning of 20th, he re-sent a Weibo, saying that he was already introspecting, and hoped that netizens would forgive and correct his advertising words. Many printed advertisements had been recycled that night? Clean up the mess? Cup of advertising words. Although he issued two statements apologizing to consumers and customers in two days, many netizens said that they were disappointed this time. And said that he would take a wait-and-see attitude towards this tea party of modern China tea shop in the future.

The purpose of advertising in modern China tea shop is to attract consumers and stimulate consumption, but there is no need to use vulgar culture to scratch the ball and be smart under the management of a society ruled by law. This practice often does not get a good publicity effect, and it will also discredit its own milk tea brand. So I think modern China tea shops will reflect and correct themselves after knowing how big their mistakes are this time.