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University public relations planning project to increase visibility

Some activities can be planned according to the positioning and characteristics of the university (professional university, comprehensive university).

For reference only, I hope it can inspire others.

The 4th "Spring of Nanjing" College Student Culture and Art Festival

Activities

Policy

Planning

Book

Nanjing Audit Institute Youth League Committee and Student Union

March 25, 2003

The fourth "Nanjing Audit Institute" Spring "College Student Culture and Art Festival Event Arrangement

1. Art Festival Opening Ceremony: Wind and Rain Playground on April 11th

2. Elegant Art Appreciation Category

Time Content Organizer location

1 Symphony Appreciation Party Organizing Committee Windy Playground Stage on April 13th

2 Peking Opera Mask and Costume Exhibition on April 14th Department of Law to be determined

3 April 20th Drama Appreciation Party Organizing Committee Pukou Campus Gymnasium

4 April 25th Kunqu Opera Appreciation Party Organizing Committee Pukou Campus Gymnasium

5 April 26th Kunming Opera Appreciation Party Organizing Committee Pukou Campus Gymnasium

4 Theater Appreciation Party Organizing Committee Wind and Rain Playground Stage

6 April 12 to May 1 Centenary Classic Film Review Management Department Complex Building

7 April 18 May 9 "Opening the Door to Art" Series Music Appreciation Music Association Complex

8 May 1st to May 7th "75th Oscar Awards Ceremony and Award-winning Films" Replay Film Association Complex

3. "Going to the World" series of lectures (time to be determined)

Time content Sponsor location

1 To be determined World Religions and Culture Organizing Committee Complex Building

2 To be determined, the Human Genome Project Organizing Committee Complex Building

3 To be determined, the Nanotechnology and Human Life Organizing Committee Complex Building

4 To be determined, the World Fashion Culture Organizing Committee Complex Building

5 To be determined, the Comprehensive Building of the World Architecture, Culture and Art Organizing Committee

6 To be determined, The Comparative Building of the Organizing Committee on the Comparative Differences between Chinese and Western Culture

7 To be determined, China’s Military in the World Strength Organizing Committee Comprehensive Building

IV. Style Display Category

Time Content Hosting Department Location

1 April 11th Opening Ceremony and the 14th Campus Singers Competition Organizing Committee Wind and Rain Playground

2 April 12th English Style Competition Foreign Languages ??Department Lecture Hall

3 April 14th Youth Flying Square Art Performance Pukou Campus Pukou Campus

4 Lecture Hall of the Accounting Department for the Civilized Etiquette and Style Competition on April 19th

5 "Flying Youth and Flying Ideals" Kite Competition on April 19th, Pukou Campus, Pukou Campus

6 4 Comprehensive Knowledge Competition Organizing Committee Comprehensive Building on April 20th

7 April 25th College Student Image Design Competition Organizing Committee Wind and Rain Playground

8 April 26th "Campus Host" Competition Lecture Hall of the Speech and Eloquence Association of the College Broadcasting Station

9 April 27th Aerobics Competition Physical Education Department Wind and Rain Playground

10 April 21st-29th Chess Competition Spring and Autumn Chess and Cards Association Club Activity Room

11 Reading activities (speech contest, essay contest) on April 28 Pukou Campus Pukou Campus

12 Closing Ceremony and Awards Night Organizing Committee on May 11

V. Innovation and Creation Category

Time, Content, Organizer and Location

1 Report of the International Audit Department on April 18th "The Wind Comes from Cambridge" English Drama Performance Hall

2 April 19th English sketch and short drama competition Lemon Tree English Club Jiangdongmen Multi-Function Hall

3 April 19th Civilized Etiquette Style Competition Accounting Department Lecture Hall

4 April 19th School Anniversary Calligraphy and Painting Competition Trade Union and Youth League Committee Library

5 April 20th School Anniversary Logo and Mascot Design Competition Tianxia Comics Association Wind and Rain Playground

6 April 24th "I grew up with Nan Shen" Poetry Competition, Disi Literary Society Complex Building

7 April 26th "Like a Shadow" Psychodrama Performance Mental Health Association Jiangdongmen Multi-Function Hall

8 April 26 Handmade Works Production Competition and Exhibition Organizing Committee (organized by the Department of Finance) Volleyball Court

9 April 5-May 10 School Anniversary Home Page Production Competition Computer Association Complex Building

10 Special performance of the electroacoustic band on May 9th, Pukou Campus Gymnasium

6. Art Festival Closing Ceremony: May 11th, Wind and Rain Playground

Campus Singer Competition and Opening Ceremony

Event content:

As one of the highlights of this art festival, the finals of the Campus Singer Competition and the 4th "Spring of Nanjing" College Student Culture and Art The opening ceremony of the festival will be held grandly on April 11 at the Gulou Campus of our school, and school leaders will deliver an opening speech.

Publicity methods:

1. Corporate naming: We will name this event "XX Cup Campus Singer Competition".

2. Early publicity: In the early publicity process of this event, we will conduct all-round publicity for sponsors in the form of campus broadcasts and posters.

3. Party site: Hang a banner above the stage at the party, and set up a background curtain behind the stage to indicate the sponsor of this event; at the same time, the sponsor's name will be printed on the program list distributed at the site. Corporate logo and company name.

4. Speeches from sponsors: We will invite representatives of sponsors to deliver speeches at the party.

Awards:

1. Top Ten Singers on Campus

2. Outstanding Singer

3. Two Outstanding Organization Awards

Main expenses:

1. Competition bonus:

①Top ten singer prizes: 80╳10=800

②Excellent singer prizes: 400

③Best Organization Award: 200╳2=400

2. Background curtain production: 200

3. Banner production: 150

4. Program printing: 300

Symphony Appreciation Party

Activity content:

In order to cultivate the interest of the majority of students in elegant art, create a positive In order to maintain a healthy campus cultural atmosphere, we will invite the Jiangsu Provincial Song and Dance Theater Symphony Orchestra to come to our school to perform a special performance. We will carry out solid and meticulous work in various aspects such as preliminary publicity, audience organization, venue layout, etc., and strive to expand the impact and achieve the best performance results.

Publicity methods:

1. Corporate naming: We will name this event "XX Night Symphony Appreciation Party".

2. Early publicity: In the early publicity process of this event, we will conduct all-round publicity for sponsors in the form of campus broadcasts and posters.

3. Party site: Hang a banner above the stage at the party, and set up a background curtain behind the stage to indicate the sponsor of this event; at the same time, the sponsor's name will be printed on the program distributed on site. Corporate logo and company name.

Main expenses:

1. Symphony orchestra performance fee: 6000

2. Background curtain production: 200

3. Banner production : 150

4. Program printing: 300

Calligraphy and painting competition

Main content:

To promote the founding of our school The calligraphy and painting creation competition with the theme of the 20th anniversary mainly reflects the extracurricular life of contemporary college students and their enthusiasm and promotion of traditional Chinese culture. It reflects the traditional culture of the Chinese nation and at the same time combines traditional culture with modern society to innovate.

Publicity methods:

1. Hang the banner of the sponsoring company at the painting site, indicating that it is "sponsored by XX Company", and conduct poster promotion for the sponsoring company;

2. The calligraphy winner will write an inscription for the sponsoring company on the spot to promote the company

Main expenses:

Purchase of prizes:

First prize (1 person): 150

Second Prize (2 people): 100╳2=200

Third Prize (3 people): 50╳3=150

Kun Opera Appreciation Party

Event content:

In order to meet the needs of students for excellent traditional arts and promote the traditional culture of the Chinese nation, we will invite the Jiangsu Kunqu Opera Theater to hold it at the new and old campuses of our school The two special performances strive to guide students to actively explore the modern significance of traditional culture.

Publicity methods:

1. Corporate naming: We will name this event "XX Spring Kun Opera Appreciation Party".

2. Early publicity: In the early publicity process of this event, we will conduct all-round publicity for sponsors in the form of campus broadcasts and posters.

3. Publicity on both campuses: We will promote this event in both Gulou and Pukou campuses at the same time, mainly by distributing leaflets to maximize the impact and reward sponsors.

4. Party site: A banner will be hung above the stage at the party, and a background curtain will be set up behind the stage to indicate the sponsors of this event; at the same time, the sponsor's company will be printed on the program list distributed on site. Logo and company name.

Main expenses:

1. Kunqu Opera performance fee: 3000

2. Background curtain production: 200

3. Banner production : 150

4. Printing of program list: 2×300=600

5. Printing of leaflets: 2×200=400

Comprehensive knowledge competition

Main content:

The competition questions cover astronomy, geography, literature, history, politics, sports and many other fields, and are of great significance to the knowledge reserve and cultural heritage of contemporary college students. , comprehensive literacy puts forward higher requirements. At the same time, in order to highlight the sponsors, we have appropriately added some questions and answers about the business fields and business scope of mobile communication companies. There are first, second and third prizes in the competition, as well as material rewards.

Main promotional content:

1. Naming rights: "XX Company Cup Comprehensive Knowledge Competition for College Students" is used to increase the influence and status of the sponsoring company among college students, and at the same time reflect the sponsoring company The emphasis on knowledge and ability reflects the power of science and technology as the essence of life. It is hung in the form of a banner above the hosting platform at the competition venue, which is very eye-catching.

2. Special questions: appropriately include questions about the sponsoring company’s business development and business scope in the test questions.

3. The sponsoring company can send someone to present the award in person and make an impromptu speech

Main costs:

1. Banner production: 150

2. Prize purchase:

First prize (1 person): an electronic dictionary 400

Second prize (2 people): a Desheng radio 150╳2 =300

Third Prize (5 people): A set of knowledge books 30 ╳ 5=150

The first college student image design competition

Activity content:

In order to carry forward the spirit of Nanshen, show youthful style, establish a healthy image and enrich campus culture, we will hold the first Nanshen College Student Image Design Competition during this art festival. The competition will be divided into three stages: preliminary, semi-finals and finals. The finals consist of five parts: personal motto design, comprehensive knowledge test, personal clothing design, on-site Q&A, and personal talent display, and will be held in the form of a party. The competition is unified, with separate awards for boys’ and girls’ groups.

Publicity methods:

1. Preliminary publicity: During the preliminary publicity of this event, we will conduct all-round publicity for sponsors in the form of campus broadcasts and posters. .

2. Final site: A banner will be hung above the stage of the final party, and a background curtain will be set up behind the stage to indicate the sponsor of this event; at the same time, the list of contestants distributed on site will be printed with the words "sponsored" The company’s corporate logo and company name.

3. On-site lottery: Two lucky viewers will be drawn based on the program number at the party, named "XX Lucky Star" after the sponsor's

company name, and the prizes are Sponsored Products.

4. Sponsor’s speech: The sponsor’s representative can give a speech on the spot as the awarding guest.

Award setting:

1. The top three in the men’s and women’s groups will be selected. Each person will receive the winning prize and one champion.

2. Men’s group 4-6 will be named Mr. Excellent Image

3. Women’s group 4-6 will be Miss Image

4. The most popular among the audience One welcome award

5. One outstanding organization award

Main expenses:

1. Competition bonus:

①Championship bonus: 500×2=1000

②Bonus for second and third place: 300×4=1200

③Bonus for 4th to 6th place: 200×6=1200

④ Most Popular Audience Award: 200

⑤Outstanding Organization Award: 300

2. Lucky Audience Prize: 50×2=100

3. Background Curtain Production : 200

4. Banner production: 150

5. Program printing: 300

Handmade work production competition

Competition content :

In order to enhance students' hands-on ability and cultivate their innovative spirit, we will hold a handmade work production competition and hold a public exhibition of the winning works.

Publicity methods:

1. Corporate naming: We will name this event "XX Cup Handmade Works Production Competition".

2. Early publicity: In the early publicity process of this event, we will conduct all-round publicity for sponsors in the form of campus broadcasts and posters.

3. Exhibition site: Hang a banner at the exhibition site of the winning works to indicate the sponsor of this event; at the same time, the sponsor's corporate logo and company name will be printed on the leaflets distributed at the site.

Award setting:

Select a number of outstanding works awards

Main expenses:

1. Total prize money for outstanding works: 1,000

2. Banner production: 150

3. Flyer printing: 200

Drama Appreciation Party

Main performance contents:

"My First Time" was performed by the Nanjing Repertory Troupe. The theme is that college students enter the society for the first time after graduation to look for a job. In the search, there are obstacles, tears, bitterness, and success. The core reflection It describes the process and experience of contemporary college students’ integration with society.

Publicity methods:

1. Naming promotion: transfer the naming rights of the drama performance to the sponsoring company, and name the drama performance "Soul of XX", "Urban XX" Promote the company in the form of "Dream";

2. Background curtain promotion: The sponsoring company's logo and the sponsoring company's title for the drama performance will be marked on the background curtain of the drama performance;

3. Program promotion: During the dialogue drama performance, we will print the program and distribute it to the teachers, students and the audience who come to watch. The sponsoring company's logo will be printed on the program and it will be stated that it is sponsored by XX company. And try our best to promote the sponsoring company's products in the form of pictures and texts;

4. Banner promotion: At the drama performance venue, we will set up the background curtain and indicate the sponsoring company in the form of a banner.

Main expenses:

1. Nanjing Repertory Theater performance fee: 3000

2. Background curtain production: 200

3. Banner production: 150

4. Printing of program flyers (tentatively 300 copies): 2╳300=600

Aerobics competition

Main content :

The competition is conducted in the form of a team. It mainly uses the display of body image in terms of shape, fitness, coordination, etc. to reflect the physical fitness and love for a healthy and beautiful life of college students, and then reflect the contemporary college students' ideals. Vibrant and energetic.

Award setting: first, second and third place prizes for groups

Publicity methods:

1. Banner and slogan promotion

2. Awards Titles: such as "XX Bodybuilding Star", "XX Charm Star", etc.

Main costs:

1. Production cost of banner slogans: 200

2. Purchase of prizes:

First prize: 500

Second prize: 400

Third prize: 300

Closing Ceremony and Awards Night

Main content:

As the last large-scale event of this art festival, the Closing Ceremony and Awards Night will be the top priority of our work. At the closing ceremony, school leaders and sponsor representatives will give closing speeches, and then a large-scale awards event will be held. The leaders of the Youth League Committee of the school will award outstanding organization awards to relevant departments. Contests, etc.) and award prizes to the winners.

Publicity methods:

1. Corporate naming: We will transfer the naming rights of this party for a fee.

2. Early publicity: In the early publicity process of this event, we will conduct all-round publicity for sponsors in the form of campus broadcasts and posters.

4. Speeches from sponsors: We will invite representatives of sponsors to deliver speeches at the party.

5. Award presenters: We will invite sponsor representatives to present some awards as presenters.

Main costs:

1. Background curtain production: 200

2. Banner production: 150

3. Program printing ：300

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