How to improve customer viscosityHow to improve customer viscosityForeign trade

How can companies improve user stickiness? As follows:

1. 1. Pay attention to the page design of the website.

Looking at a website is like looking at a person. If the first person you meet is sloppy, your impression of them will be greatly diminished, and the same goes for websites. If I log into a website and the content I see is cluttered and I can't find what I'm looking for, then I think the website is extremely user-unfriendly. Who would make friends with an unfriendly person?

When designing the page, you must consider the characteristics of the website. One is that the page design needs to be clean (of course it must conform to the characteristics of the industry), and the other is to put the core content of the website in the most conspicuous position. In this way, users can find what they want in the shortest time, thereby improving user efficiency and user experience. Only in this way can the stickiness of the website be improved ultimately.

2. 2. Page opening speed

I often hear many people say: "That website is very good, but it opens very slowly, so I rarely go there now." This is Big mistake, this is how users are often lost. Nowadays, there are thousands of websites, the jump rate of netizens is very high, and the requirements for browsing web pages are becoming more and more sophisticated. If a website leaves a page open for longer than a blink of an eye, it will definitely be closed.

The opening speed of the website is a very important factor. The quick opening of the website leaves a very good impression on users, allows users to operate smoothly and quickly, allows users to browse more pages without getting bored, brings a sense of pleasure, strengthens users' hearts, and prompts them to pay attention repeatedly.

3. Third, the frequency and quality of website updates.

Quickness and novelty are the characteristics of the Internet. Internet users visit your website because they hope that every visit will be valuable and bring something new, although it is to broaden their horizons. Always keep your content fresh and old. New content is always 3/4 ahead of outdated content. If you maintain this level, you won't be too tired and won't lose netizens. Maintaining execution is the key.

After the website is built, the core idea is to continue to pay attention to the content of the website. Netizen browsing (first impression principle) Netizens browse mainly to find information that is useful to them. Suitable content is always unique to you and the netizens. Only in this way can you attract netizens. Only with good website content can it truly stick to users and maximize the stickiness of the website.

4. Fourth, good guidance

Your visitors should immediately know which pages to visit and how to view them. To achieve this, you can highlight the most useful or relevant pages in the header of your site and provide a detailed site map at the end of the page that shows all the content you offer.

Many websites like to place the login guide in the most important position of the website, which greatly affects users’ appreciation. However, some websites place the login guide in a small corner or even on the inside page, making it difficult for users to find it. If the login guide is not placed in the most appropriate location, I'm afraid patient customers may not take action. In general, a website must clearly understand the direction of users so that they will not lose their way and close the website.

5. Fifth, your business information

New visitors should immediately know what your page is about. You can use a tagline, a tagline, or a slogan to describe who you are, or you can just use an image - but you need to establish your identity firmly, otherwise people will be attracted to something else and leave indifferently.

Also, make sure to display your phone number at the top of the page and have a contact page somewhere on your site. This is a sign of open communication, and your users will definitely welcome this move. Additionally, search engines like to see contact details and a proper sitemap.

Every brand is unique, and finding the perfect strategy to retain your audience when building a new website can take time. The above tips for increasing stickiness are all great starting points.

Sales improvement plans and measures?

The first type: discount promotion

I won’t go into details here. It is the most common method in daily marketing. It has many advantages, such as quick results and increased short-term sales. , increase the number of consumers buying, always have a constant impact on consumers, etc. Of course, its shortcomings are also obvious, such as unbearable costs over time, inability to truly increase sales, and resulting in the impression of the product on customers. It is cheap and difficult to restore to the original price, so it is pleasant to do promotions at small events, but doing promotions all the time may be "harmful".

Second type: gifts

This method is also quite common. Its advantage is to attract new customers to try to buy, attract old customers to make second purchases, and let users know about the product through gifts. Brands have concepts, which can help to fight against competitors, but there are also many relative shortcomings. If the gifts are of poor quality, they will instead promote the brand image. The gifts may increase a certain cost, and the gifts may not be recognized by all consumers? Specifically When to use it depends on the specific situation.

Third method: Refund preferential treatment

This method is generally more suitable for attracting new customers to try. Its biggest advantage is that the cost is relatively low and it helps to collect customer information. , but the disadvantage is that it may not be attractive enough to consumers? Each industry has its own characteristics, and not all methods are common to all industries. It depends on the situation.

The fourth type: coupons

It is also one of the daily promotion methods. Everyone should be very clear about its advantages and disadvantages, so I won’t go into details. In short, there are Famous brands are more suitable to use it, but new brands may not be very effective when using it, or brands with relatively high user viscosity can also use it. How can I say that coupons depend on the user's attitude. It’s okay to send it to old users appropriately.

The fifth type: cooperative promotion

Needless to say, this is to seek mutually beneficial cooperation with partners who have the same three views to win. The only disadvantage is that it is difficult to find a partner with the same views?

The sixth type: free trial

This is also a very common marketing method in daily marketing activities. Consumers Users are very receptive to free trials. Some users may purchase it directly after trying it, and they can "snatch" precise customers! The disadvantage is that the cost will be higher and it is difficult to control the activity process, but the effect is still quite impressive.

Seventh type: Lottery mode

Well, this mode is preferred by both online and offline users. The advantage is that it has wide publicity coverage, helps sales, and can directly attract users’ attention and guide them. The disadvantage is that new users place enough orders, old customers are promoted to make second purchases, etc. The disadvantage is that they require higher costs. Whether it is publicity and promotion costs or prize costs, it is difficult to predict the effect of the activity, and the promotion of new brands may not be very effective. , but marketing should still be more active. In fact, lottery activities can only be done a few times a year. Even new brands can do it appropriately.

Type 8: Prize-winning guessing

This is similar to the lottery mode, but it will be very beneficial for brand promotion. On the one hand, it can increase the attractiveness of advertising; This activity can be developed for specific groups of people to increase their interest in learning about the product. The disadvantage is that it may not be accurate enough. Competition-type activities are difficult to innovate and will not help sales in a practical sense. Therefore, for product promotion, you can appropriately use the marketing method of prize-winning guessing.

The ninth type: public relations sponsorship

It is easy to understand, that is, the brand sponsors an event, and the advantage is that it can Rapidly enhance brand image and popularity, and create an environment that is conducive to being known. The disadvantage is that you need to wait for the opportunity, and it requires certain event organization capabilities, and the investment cost will be relatively high. This method is more suitable for medium and large enterprises with a certain market size.

Type 10: Membership System Marketing

Nowadays, everything we do requires membership. Every offline store and shopping mall has its own membership system, so membership systems are also very popular nowadays. It is a marketing tool, because its advantage is not only to cultivate users' loyalty to the enterprise, but also to increase marketing competitiveness. However, the membership system also has the disadvantage that the rate of return may not be very fast, and the cost is relatively high, and the effect is not good. ensure.

However, once user loyalty is cultivated, the subsequent effects are still very impressive, whether it is sales or brand promotion.

What does it mean to increase customer stickiness?

The so-called customer stickiness refers to the sense of dependence and re-consumption expectations formed by the combination of customer loyalty, trust and positive experience for a brand or product. The stronger the sense of dependence, the higher the customer stickiness; the higher the re-consumption expectation, the higher the customer stickiness.

Don’t ask how much return marketing can bring you, but ask how much value you can create for your customers! Only when your customers think you are valuable, when customers can think of you immediately when they need a certain product or service, can you truly enhance customer stickiness

Five ways to improve conversion rate elements?

Improving the conversion rate requires a comprehensive analysis from five aspects: visual marketing, traffic quality, single product conversion, service and old customer maintenance:

1. Visual marketing: Cooperation Changes in product structure, activity arrangements, timeliness and other factors make real-time adjustments to the store structure and design to improve store access depth, user stickiness and other aspects.

2. Traffic quality analysis: Open the "Quantum Horizontal Crossing"-traffic source composition to see the proportion of various traffic flows in your store, and this proportion also has a great impact on the conversion rate. Because different flows have different qualities. It is divided into four grades: top flow, upper flow, medium flow, and other flows.

3. Factors affecting single product conversion: The product details page is the top priority in store decoration. Why do you say this? Because whether buyers come in through search, or through various hard advertising, or through-train activities, the final payment is on the product details page. There is no doubt that optimizing the product details page will significantly increase the store conversion rate.

4. Service and old customer maintenance: firmly grasp every buyer who enters the store, proactively market, increase conversion rate, and capture repeat customers.