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The core slogan of pneumonia
As one of the main production bases of passenger cars in China, Hubei Province has many automobile enterprises and auto parts enterprises. With the continuous expansion of the epidemic, the industrial chain of automobile parts has been delayed, which directly leads to the supply of parts. This move will cause great oscillation to domestic and even global car companies. The disruption of production and marketing rhythm has added layers of uncertainty to the already weak automobile consumption market in China. Therefore, dispelling market anxiety, actively fighting against "epidemic situation" and restoring normal industrial chain order are the key points for major auto companies to start in the domestic market.
Independent brand: first, reduce the burden, and shoulder the hard-core responsibility of domestic products.
BAIC New Energy 65438+1 On October 30th, BAIC New Energy announced that it would provide free car service for more than1month for frontline medical rescue workers and media workers involved in epidemic reporting in 20 cities across the country. At the same time, BAIC New Energy also launched four exclusive services in conjunction with national distributors to protect the travel health and vital interests of car owners. ?
Since the outbreak of Nezha Automobile, Nezha Automobile has donated 1 10,000 yuan to Hubei Charity Federation, which is used for the procurement of medical treatment, medicine and daily necessities, hospital infrastructure construction, care for medical staff and so on. On the other hand, according to the needs of fighting the epidemic, emergency car service is continuously provided. At the same time, Nezha Auto launched a series of activities such as "blind purchase for 7 days without reason to return", which provided users with convenient car purchase service without leaving home. ?
Chery Automobile 65438+10.28, in order to help contain the epidemic at an early date, Chery Holding Group Co., Ltd. donated/kloc-0.00 million yuan, including providing cash, special ambulance vehicles, medical protective masks, protective clothing, goggles and other medical protective materials, which are mainly used to support areas with serious epidemic situation such as Hubei. As of February 2, Chery has purchased 56,060 N95 protective masks, 65,000 disposable medical masks, 1200 jumpsuits,10/000 disposable surgical gowns, 1000 outdoor forehead thermometers, 5,000 anti-fog goggles, and 6000 outdoor forehead thermometers from overseas. At present, two batches of materials have arrived in China, and other materials will arrive in China within 3-7 days. Chery plans to purchase about 6.5438+0.5 million crown-resistant materials from overseas and deliver them to government departments for epidemic prevention and control. ?
Jianghuai Automobile is the key node of epidemic prevention and control. Jianghuai Automobile quickly organized all forces and actively mobilized all resources to donate 5,000 FFP2 and FFP3 masks and 1200 sets of protective clothing to support the epidemic prevention and control work in Anhui Province. 65438+1On October 29th, JAC donated100000 yuan in cash to help Wuhan prevent and control the epidemic. On October 30th, 65438/KLOC-0, JAC responded to the call of emergency headquarters, Hefei, and sent a professional emergency convoy to deliver 300 tons of fresh vegetables donated by Hefei to Wuhan in time.
In order to enable its dealers to fight the epidemic lightly and provide consumers with a better car buying experience without worries, Chery Holding Jietu gives five major policy supports to dealers: target reduction, financial burden reduction, sales empowerment, operating subsidies and online support. In terms of car purchase, Jietu has launched five major car purchase services, such as online car viewing and worry-free car purchase; On the client side, Jietu has launched five warm-hearted services in conjunction with national distributors. For example, for customers who can't enter the store for maintenance on time due to the epidemic, the maintenance cycle is extended by three months, regardless of the time mileage. Jietu owners can enjoy the exclusive four-free service from the end of the epidemic to the end (free disinfection and sterilization in the car, free pick-up and delivery of the car, free testing and free car washing). The epidemic is ruthless, and the road to success is affectionate. Jetway will always accompany customers along the way to overcome the difficulties. ?
During the epidemic period, in order to ensure consumers' demand for car-watching, car-buying and after-sales, GAC Chuanqi launched "four major caring measures, 12 major measures" for customers and "four major measures" for dealers. In addition, GAC Chuanqi has also prepared a total of RMB 65,438+065,438+00,000 for special epidemic prevention in special stores to ensure the safety of in-store operations. ?
Geely Geely Holding Group set up a special fund of 200 million yuan for the prevention and control of epidemic situation in novel coronavirus. At the same time, the first batch of 250,000 masks urgently purchased by Sweden arrived in China on June 28th, 5438+10/October 28th, and Geely also donated 50 Cargill MPVs for deployment. ?
Changan Automobile Changan Automobile Group donated 6.5438+0 million yuan to fully support the epidemic prevention and control work. The use of funds includes purchasing medical, medical and life emergency materials needed for epidemic prevention and control, and providing strong logistics support services for the people fighting in the front line. In addition to this action, Changan Automobile also tried the "live broadcast with goods" method of online car purchase consultation for the first time. The next day, users purchased CS35 through live broadcast. PLUS model. ?
In order to actively cooperate with the epidemic prevention and control work, Great Wall Motor donated 5 million yuan to Hubei Charity Federation on June 29th, 65438. Not only that, Great Wall Motor also donated 10 Great Wall gun pickup trucks with a total value of110.5 million yuan, and jointly launched a 20 million yuan user care fund with its dealers, so that users aiming at epidemic prevention and control can enjoy the "five worry-free vehicles" and "five major care actions". ?
Xpeng Motors? On October 28th, 65438/kloc-0, Xpeng Motors donated 1 10,000 yuan in cash to Wuhan Charity Federation, which was specially used for the purchase of medical materials, medical security and patient treatment in key medical institutions in Wuhan, and coordinated various standardized channels at home and abroad to purchase more than 500,000 yuan of medical protective articles such as masks and gloves, which were in great demand and delivered to key medical institutions in Hubei, Guangdong and other places.
Joint venture brand: work together to overcome the difficulties and create a better future.
SAIC Volkswagen? SAIC Volkswagen has been paying close attention to the epidemic situation and providing timely support to fight the epidemic. On the basis of the previous donation of 8 million yuan, SAIC Volkswagen donated an additional 32 million yuan to the epidemic area, with a cumulative donation of 40 million yuan to help prevent and control the epidemic. The donation will be mainly used to buy protective equipment, medical devices, medicines and other materials in Hubei and other provinces and cities with serious epidemics, and support related epidemic prevention and control, vaccine and drug research; At the same time, it will also provide help and support for medical personnel who are fighting in the front line of fighting the epidemic. In the future, this donation will also be used to support the construction of a longer-term public health and epidemic prevention system, including epidemic emergency, material transportation, epidemic prevention education, and subsidies for the aftermath of epidemic areas.
Changan Ford? Donate 2 million yuan to fully assist the prevention and control work in novel coronavirus. The purpose includes purchasing medical care, medical care, living and other emergency materials needed for epidemic prevention and control, and helping medical care and other groups struggling in the front line. At the same time, Changan Ford branches all over the country also took action to support the anti-epidemic front line by donating materials. Among them, Changan Ford Hangzhou Company provided two Ford cars to Qianjin Street for transportation support during the anti-epidemic period, which reflected the role of old car companies in the critical period.
After Beijing Hyundai and Hyundai Motor Group jointly donated 6.5438+0.5 million yuan (including medical materials worth 5 million yuan) to help fight the epidemic, Beijing Hyundai, which is concerned about the safety of car owners, launched the "Anti-epidemic Action" at the first time. A series of customer care measures, such as the special action of providing free vehicle sterilization service for all vehicles with the theme of "caring escort", the quality assurance policy of "worry-free repair, we will wait for you until April" and the "warm-hearted purchase" policy of "ordering online and caring for home", provide the most powerful peace of mind protection for car owners. ?
FAW Toyota 65438+1On October 29th, Toyota Motor Corporation and its enterprises in China donated100000 yuan of disaster relief funds to the first-line epidemic areas through the China Red Cross Foundation and other institutions. Considering the safety of consumers and users, FAW Toyota has launched "one premise+four policies" to provide consumers and users with assured purchase and after-sales service in a full-time online way. ?
Dongfeng Citroen took the initiative to share the pressure of dealers, adjusted the monthly targets, policies and business behaviors of dealers, and formulated detailed measures from the aspects of lowering the target threshold, increasing interest-free financial support and increasing terminal personnel safety protection subsidies to ensure the healthy operation of dealer networks. ?
FAW Mazda FAW Mazda adheres to the value orientation of "customer first", weakens the performance evaluation indicators of dealers during the epidemic prevention and control period, relieves the pressure on dealers' inventory and funds, and guarantees the interests of dealers and the effect of activities to the greatest extent. In terms of promotion policies, FAW Mazda has also formulated a special car purchase subsidy policy for frontline "anti-epidemic" people such as military personnel, police officers and medical staff to help increase terminal sales. ?
Dongfeng Da Yue Kia Since the outbreak of the epidemic, Dongfeng Da Yue Kia and Hyundai Motor Group have donated medical materials worth 5 million yuan, and also donated 6.5438+million yuan to Hubei Red Cross Society; On February 5th, Dongfeng Da Yue Kia launched the "Eight Guarantees, Full Escort" for dealers, stating that there will be no indicators in February, the assessment will be cancelled, the bundling will be cancelled, the settlement will be strengthened, the capital turnover will be guaranteed, and additional support will be provided. ?
Write at the end:
Due to the limited space, the above examples are incomplete, and many car companies are contributing to the fight against the epidemic. Although many car companies also suffered heavy losses in the epidemic, their sense of social responsibility in their bones constantly pushed them to contribute to the elimination of the epidemic. Such behavior reminds Aotujun of the profound role of "Xia", a great man who serves the country and the people. Perhaps this year's domestic consumer market is still as weak as expected, but since we are in it, we must shoulder the hardcore responsibility of a big enterprise to this society, build together and grow together, so that the market can regain its vitality!
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.
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