What brand is palace? -Introduction

What brand is palace? PALACE, this is a British fashion brand named Supreme. At present, it is still a relatively small trend brand, at least not as bad as Supreme.

Palace, what brand?

Palace is a British fashion brand. Palace was founded on 20 10(2009) in London, England, and its founder was Lev Tanzhu. The design style adopted is the concept of many European and American brands: "Less is More" (less is more).

Introduction of the Forbidden City brand

PALACE's logo is triangular and looks like a house. The house was built by the founder and his friends on a skateboard. The founder's own skateboarding team is called "willful palace youth choir", and palace's Chinese is Palace, which means that Palace is not only a skateboarding brand, but a skateboarding family with invincible feelings.

Palace was founded on 20 10(2009) in London, England, and its founder was Lev Tanzhu. This man's design style is British, and he thinks, why can't we make the skateboarding brand a brand with British culture? (Previously, the world skateboarding culture and its derivative brands were mainly the absolute leaders of the United States, such as Supreme. In recent years, the main co-branded brand of Palace is Adidas with European cultural background (20 13 and Reebok). The similar cultural background made the two brands hit it off and created many good items. For example, football jerseys (British favorite football culture) are completely different from Supreme, which is dominated by American street culture. )

At the beginning of its establishment, 20 10 Lv Xian Clark, a famous British skater, left his old club, American Element. Joined the British skateboard brand Palace as a baby. It's like a promising programmer leaving the well-developed Microsoft company and coming to the just-started Silicon Valley. At least in the United States at that time, the brand palace was not known to everyone. Tanju himself said in an interview with Vogue: "By establishing a clothing brand that supports skateboarding, we can do what we want and make great efforts. I spend more time on design than anything else. We are not only a skateboarding company, but also a family and brother.

The full name of the palace is PalaceSkateboards. Just like seeing its name, PalaceSkateboards is full of skateboarding spirit. The first flagship store is located in Brewer Street, Soho, London. In addition to clothing, shoes and accessories, skateboarding is the first thing you see when you enter the door.

It is not surprising that Palace Skateboarding is now the hottest brand in Britain, not only because of its cultural spread in the field of skateboarding, but also because of the brand's concern for products. Palace also runs through the concept of skateboarding when designing every single item, which is also liked by many young people who are keen on street culture. After all, when a product is cool, people who like it will naturally want to own it. If you want to be a hipster, but don't want to wear it in public, then palace dress is a good choice.