How to coordinate power marketing and power maintenance

New concept of electric power marketing

The above-mentioned problems in current power marketing show that in the face of the ever-changing market, power enterprises have not adjusted their marketing strategies and cannot fully meet the needs of the current market economy development. Therefore, in electric power marketing, we must resolutely abandon those outdated business concepts and marketing methods that can no longer adapt to market changes, establish brand-new marketing concepts, and adjust marketing strategies in time in order to survive and develop in the fierce market competition.

2. A new concept of electric power marketing should be established under the new situation.

Under the guidance of market economy, power supply enterprises should change the old power supply management mode based on the seller's market in the past and establish a marketing system and mechanism that meets the market demand and is full of market vitality. Power marketing must adopt a market-oriented management mode, position power marketing as the core business of power supply enterprises, and power production and operation activities must obey and serve the needs of power marketing. To this end, power enterprises should establish the following new concepts of power marketing:

First of all, power marketing should establish a new concept, that is, marketing strategy is based on market environment analysis. In power marketing, it is necessary to strengthen demand side management, grasp the market development trend, make a certain procedural evaluation of the potential and future market situation of the power market, and on this basis, formulate or adjust the production and operation objectives such as power generation and electricity sales in time, adjust the power marketing strategy in time, and effectively explore the market.

Second, power marketing should establish a new concept oriented to users' needs. Taking users as the center and users' needs as the purpose, we will focus on strengthening the transformation and construction of power grid, establish the concept that power grid construction adapts to the development of users' electricity consumption, improve the power supply and distribution network to meet users' needs, and at the same time provide customers with efficient and all-round quality services by using advanced communication, network and computer technologies, and monitor various businesses with strict and standardized management, providing high-quality and low-cost power goods and reducing the burden on consumers.

Third, power marketing should establish the concept of quality service. This concept requires power enterprises to improve the functional links of power marketing through modern means, improve the service quality and efficiency, and at the same time, the internal organization and business process of the enterprise can meet the requirements of customer demand-oriented, make full use of social service system to meet customer service needs and reduce service costs as much as possible.

[edit]

Problems existing in electric power marketing

1, the marketing management concept is weak and the departmental mechanism is imperfect.

(1) The marketing management concept is weak. Power supply enterprises, as producers and operators of commodities, aim at pursuing the greatest economic benefits, and consolidating and developing the market is the basis for their survival and development. For a long time, the power supply is in short supply, which makes the whole power supply enterprise run in strict planned economy mode. Development depends on the government, efficiency depends on policies, management depends on administrative means, and plans are used to adjust all links of electricity from online to sales and electricity demand, so as to achieve the consistency of electricity production, supply and marketing. This situation has caused the weak marketing management concept of the leadership and employees. With the completion of rural power grid transformation, power system reform and separation of power plant and power grid, improving the marketing concept of power supply industry, doing a good job in power marketing management, improving the efficiency of enterprises and realizing the rapid development of enterprises will be the key to improve the market competitiveness of power supply departments in China.

(2) The mechanism of power supply department is not perfect, and the power marketing organization needs to be reorganized. The core business of power supply enterprises should be power marketing. The quality of power marketing is related to the survival and development of enterprises themselves, determines the market competitiveness of enterprises, and ultimately affects the benefits of enterprises. However, most power supply departments either have not established power marketing functional departments or lack effective coordination with other functional departments. The management system and operation mechanism of China's power supply department are not perfect, and there is a lack of competition, incentive and self-restraint mechanisms inside, which makes the enthusiasm of the broad masses of workers not come into play. In management, we should fully understand the importance of power marketing, accurately position it, make all production and business activities obey and serve the needs of power marketing, and take advantage of the favorable opportunity of the reform of marketing institutions in power supply departments to improve various incentive and restraint mechanisms.

2. The power sales channel is not smooth, and the power supply service lags behind the user's electricity demand.

Electricity is a commodity. Nowadays, the reform of power industry system, which is guided by breaking monopoly and introducing market competition, and marked by "separation of power plants and networks and bidding for access to the Internet", has become the way for China electric power to enter the market. The fundamental task of electric power facing the market is quality service. Over the years, the "seller's market" in which power supply enterprises are in short supply has led to the formation of the style of "it is difficult to enter the door, but it is difficult to enter the face" for employees of power enterprises. Lack of research on a large number of end users, there is no complete pre-sales and after-sales service system. For example, the cumbersome procedures for registering and receiving electricity and the failure investigation are not in place in time, which restricts the sale of electricity and affects the normal development of the electricity market, resulting in "no sale" and "no sale". In addition, the design standard of residential power supply facilities is low, and the diameter of access lines is small, which can not meet the demand of residents for electricity, resulting in the loss of some sales markets.

3. The power grid construction is lagging behind, and there is a phenomenon that electricity cannot be sent out or used, which seriously affects the power supply.

Because the power grid construction lags behind the power supply construction for a long time, there is a phenomenon that electricity is not used. For a long time, the investment in power grid construction is insufficient, the urban power grid is old and aging, the rural power grid is simple and weak, and the power cannot be delivered to any place with smooth power demand. As a result, there has been a situation that "electricity can't be sent out and electricity can't be guaranteed".

4. The formation mechanism of electricity price is unscientific, and the high level of electricity price inhibits the demand of users.

Electricity price is the lever of power market, which not only affects power supply, but also affects power sales.

With the reform of power industry system and the development of power market, the current electricity price policy and the calculation and formulation method of electricity price have become increasingly unsuitable for the new situation. In different regions, due to various reasons such as price increase, the electricity price of the same nature is different between different cities in the same province, and the electricity price of users in different residential areas in the same city is also different. Rural and rural areas are even more different, and various electricity prices are very different from those paid by users. The high electricity price in many areas not only restricts the expansion of the electricity sales market, but also affects the penetration rate of household appliances in rural areas. Therefore, it is a long-term strategy to purify and expand the electricity sales market to resolutely ban the extra-price increase of the "intermediate layer" and implement the same price on the same network.

[edit]

Power marketing strategy

1, firmly establish the customer-centered business philosophy, change ideas and establish marketing awareness.

With the formation of electricity buyer's market, customers put forward more and stricter requirements for service quality, power supply quality and price level. The service level directly affects the image of the enterprise. Therefore, all cadres and workers in the enterprise should establish the service concept of customer first, be anxious about the needs of users, and solve the practical difficulties of users in time. We should adhere to the tenet of "people's electricity is for the people", so that customers can use electricity with reasonable price, excellent quality and uninterrupted service and feel convenient, fast and satisfactory service. In the final analysis, it is the slogan of "high quality, convenience, standardization and integrity" advocated by State Grid Corporation. Therefore, we should constantly improve the quality of work, attach importance to market research, study laws and regulations, study national policies, be familiar with market rules, be brave in opening up markets, and provide first-class services for power customers. It is necessary to introduce modern enterprise management mechanism to activate every nerve and cell of power supply enterprises and make them full of vitality.

Therefore, electric power enterprises should strengthen market awareness and change marketing concepts from top to bottom. Change the ideological concept to the track of market demand-oriented and interest-centered. At the same time, the work center that can use electricity has also changed from planning to power marketing. The concept of power supply workers should change from the old power management mode to the marketing mode, from planning and restricting the use of electricity to promoting the rational use of electricity by users, and the enterprise management mode should change from production management to marketing. We should actively study the market, serve the market and open up the market. At the same time, the main leaders of power enterprises must deeply realize that power marketing is the core business of power enterprises and has a guiding role in the market economy. The production and operation of electric power enterprises must obey and serve marketing, and strengthen the leadership of marketing and safety production.

2. Establish a market-oriented marketing management system.

Power marketing system is a marketing highway organized and created by power supply enterprises according to the market operation law. It is necessary to establish a new market-oriented marketing management system as soon as possible, and change the "electric power management" organization into "electric power marketing" organization, aiming at providing customers with safe, reliable and economical electricity and fast, convenient and efficient services, and transforming its functions into market planning and development, demand forecasting and management, business development and decision-making, customer service and support, electric power sales and reasonable management, public relations and electric power consultation. Fully implement the one-stop sales of electric power before, during and after sale, and strive to achieve perfection, appropriateness and interlocking in every link. Only in this way can the power marketing system be optimally combined. All departments of the enterprise should change the situation of fragmented, fragmented and uncoordinated, and establish the strategic concept of "playing chess as a whole". All functional departments should closely cooperate with the marketing department to achieve the marketing objectives of the enterprise, and set up the management mode of the marketing department to implement unified management, so as to reduce the wrangling between departments, improve work efficiency and adapt to the changing market demand.

3. Establish a perfect technical support system.

Comprehensive and efficient power marketing must be guaranteed by a perfect technical support system. Therefore, it is necessary to establish and improve power consumption MIS system, distribution geographic information system, call center system and customer service management system as soon as possible, collect and analyze data in real time, grasp the law of power consumption and development needs, and formulate marketing means and measures in time. These power consumption management information systems, which have the functions of management, control, inquiry and supervision, need to integrate the functions of power consultation, emergency service, power installation and connection, complaints and reports, meter reading and charging, accident location, daily marketing and load change, so as to realize the network control and management of the whole process of power marketing and provide perfect technical support for power marketing.

4. Strengthen power grid construction and build a powerful supporting framework for power marketing.

A strong power grid is the basic guarantee for providing high-quality power and a strong support for power marketing. For a long time, power supply enterprises still have the phenomenon of not being able to send electricity. Therefore, to promote sales, it is necessary to solve the problem of poor sales caused by power grid congestion. It is necessary to sell electricity so that customers can afford it. It is necessary to establish the idea that production serves business, face the promotion results of the power market, engage in dispatching, maintenance and service, reduce the time and frequency of power outages, ensure urban and rural industrial and agricultural production and residents' daily electricity consumption, and form a new growth point of electricity sales. Although the construction speed of the incoming network has been accelerating in recent years, according to the current power supply situation, the power infrastructure still lags behind the economic development, which is generally reflected in the nationwide power restriction from the previous period to the present. In addition to the uncoordinated power planning and economic development, the lagging development of power grid construction is also one of the main obstacles. In addition, after the transfer of power administrative functions, the power sector no longer enjoys various priorities. Although the construction of power facilities belongs to public welfare facilities, there are still many difficulties in the preliminary work of construction. The construction of power facilities needs the support of the government and relevant units to a considerable extent. Power supply departments should actively seek the assistance of administrative power management functional institutions. In addition, in terms of construction funds, we can adopt various ways to simultaneously invest and finance to solve the problem of insufficient construction funds at present.

5. Make good use of the sufficient electricity price policy to expand electricity sales.

In the market economy, price is the main signal to encourage or restrain consumption, and it is the lever to incite the electricity market. Therefore, to carry out promotional activities, we must strengthen the price advantage. It is necessary to standardize electricity prices, cancel unreasonable price increases and stimulate users to use electricity. Peak, valley and waist electricity prices should also be set in a reasonable range to encourage users to use more low-valley electricity. A flexible electricity price mechanism should be established to give preferential electricity prices to multiple users to stimulate electricity consumption. We should have a sense of competition, widely publicize "electricity is the most convenient and clean energy source" through advertisements and news media, and compete with other alternative energy sources such as gas and oil on an open, fair and just basis to promote sales.

6. Positioning of quality service.

Quality service is an important part of the marketing strategy of electric power enterprises, and it is also the brand of enterprises. We must take high-quality service and continuous improvement of service level as conscious actions to promote power marketing.

Constantly innovate and expand the function of serving customers, only need simple procedures and operations to quickly respond to and meet users' electricity demand, and actively introduce a variety of electricity consumption methods and payment methods to customers. The business hall should disclose the electricity price standard, set up a complaint telephone number and accept user supervision; Implement "one-stop service" and "one-stop service" to reduce the procedures for users to do electricity. It is necessary to install a computer inquiry system to provide information inquiry of power business and power regulations. At the same time, it is necessary to implement a full-time, all-weather and whole-process fast service strategy to provide emergency services in case of power failure. .

7. Strengthen training and establish a high-quality marketing team.

Talents make enterprises invincible in the competition, and excellent talents will make enterprises winners. And "people" is the most core and active factor in marketing activities, and other business elements are promoted and practiced through the activities of "people". Enterprises must formulate effective measures, strengthen the training of employees, encourage employees to participate in self-study, correspondence and other forms of learning, so as to continuously improve the overall quality of employees. At the same time, we should focus on strengthening the selection, training, motivation and assessment of marketing service personnel, form a high-quality marketing team, and constantly raise marketing work to a new level.

To establish a high-quality marketing team, on the one hand, we should have high standards and strict requirements when selecting marketing personnel, and be willing to give priority to those with good cultural and professional quality to the main marketing positions to improve the treatment of marketing positions; On the other hand, it is necessary to strengthen the education and training of marketing personnel, not only to carry out systematic marketing theory training, but also to increase the assessment in marketing practice, and constantly select outstanding marketing service personnel to take leadership positions. Accelerate the construction of "one strong and three excellent" modern enterprises and equip them with the main force to open up the power market. We should not only tap the potential of existing talents, actively cultivate talents and update the knowledge structure, but also build an ideal, ambitious, civilized, ethical and responsible staff through various channels and means to inject vitality into the development of enterprises and make them full of vitality forever.

8. Coordinate public-private relations in marketing.

Public relations is an important marketing tool. Electric power enterprises should not only constructively establish relations with the government and other enterprises, but also establish relations with a large number of interested public. Its goal is to establish the popularity of electric power enterprises to attract everyone's attention, spread information through editing reports, increase the credibility of electric power enterprises and reduce the promotion cost. Local power supply enterprises must properly handle the relationship with the government and customers. Power supply enterprises should strengthen contact with the local government, communicate with users in time, improve the local investment environment with their own high-quality services, and promote the development of local economy by cooperating with the work of government functional departments. Make use of the government's role to do a good job in replacing electric energy and expand the proportion of electric energy in terminal energy consumption; You can also make use of various media to publicize, provide a strong and favorable public opinion atmosphere for power marketing, and establish a good public image.

[edit]

Power marketing management strategy

Brand promotion strategy

Corporate brand is a kind of culture and an asset of market competition. If power supply enterprises want to win and defend their place in the service market, they must take the continuous improvement of quality service level as a conscious act to promote power marketing, and make it reflected in the whole process and every link of production and operation, so that every department and employee can be responsible for the social image of the enterprise, establish a big marketing concept, and establish and maintain a new relationship between power supply and demand with customers. It is necessary to establish the concept of opening up the market by image, strengthen image consciousness, and firmly establish the concept that image is life, image is benefit, and image is brand.

strategy of developing market/defined marketing strategy

Strengthen the analysis and forecast of the market, and expand the power marketing market by improving the power grid structure and providing various power supply services. Clean, efficient and fast are the advantages of electric energy. The use of electric energy conforms to the national environmental protection and energy policy and is supported by the national policy. We should take this opportunity, take the energy market as the breakthrough point, focus on the municipal, commercial and residential electricity markets, focus on stabilizing the electricity consumption in the industrial market, and aim at increasing the proportion of electricity in the terminal energy consumption market, and actively explore other alternative energy markets.

Quality product strategy

Power quality is the basic guarantee of power marketing. It is necessary to improve the power grid structure, power supply reliability and power quality through the transformation of urban power grid and household meters. On the basis of power demand, develop the power grid in advance to meet the requirements of customers to improve the quality and reliability of power supply and ensure the fulfillment of service commitments.

[edit]

Implementation of electric power marketing

extending volume growth

1. Use flexible demand price policy to gain market share.

According to the price elasticity of market demand, the whole power market can be subdivided into price rigid market, price elastic market and price sensitive market. The target market of "price expansion marketing" is price-sensitive market, such as industrial users with high energy consumption. Therefore, it is necessary to adjust the current electricity consumption policy, and the main measures are as follows: (1) to implement super-base preferential electricity price and seasonal discount electricity price for large industrial customers to stabilize the industrial electricity market; Widen the time-sharing price difference. Using price lever to start time-sharing electricity market. Implement a two-part electricity price for residents' domestic electricity consumption to guide residents to use electricity reasonably; Implement preferential electricity prices for energy storage equipment such as cold storage air conditioners and thermal storage electric boilers in different periods; Follow the principle of market segmentation and adopt different pricing strategies for customers with different electricity consumption properties, such as load rate electricity price, holiday electricity price, power outage electricity price, etc. Through the same network and the same price, it directly supplies farmers and occupies the rural market.

2. Market segmentation and key breakthroughs

Develop key markets according to market demand in different periods. In the next five to 10 years, focusing on residential electricity consumption and large-scale energy consumption market, we will focus on promoting cooking, hot water, air conditioning, heating, clothes drying and other electrical equipment in residents' lives. The large-scale energy consumption market is mainly electric boilers. At the same time, strengthen the research on rural power market, improve the quality of rural power and occupy the rural power market.

Take the opportunity of environmental protection and adjustment of energy consumption structure to provide all-round services.

Electric energy is recognized as the cleanest, safe and highly radioactive energy. The direct combustion of a large amount of coal has caused serious environmental pollution, and it is an inevitable trend to be replaced. According to China's current energy policy, it is inevitable to adjust and optimize the energy structure and increase the share of electric energy in the terminal energy consumption market, which provides a good opportunity for electric power development. Vigorously carry out demand forecasting management, guide customers to use electricity reasonably through means such as saving and media publicity, and improve electricity efficiency and load rate. Actively promote the application of technologies and products that are conducive to environmental protection and energy conservation, and open up the power market. Change ideas, enhance the service consciousness of employees in electric power enterprises and improve service quality. To provide customers with convenient, fast and high-quality services, improve the reputation of enterprises, enhance the competitiveness of enterprises, and then expand the electricity market. At the same time, through the construction of a strong power grid, the reliability of power supply is guaranteed and high-quality electric energy is provided. We should not only provide high-quality, reliable and reasonable-priced electricity according to customers' requirements, but also do a good job in all aspects. Guide customers to change the traditional concept of energy use, use efficient and clean electricity and improve their living standards.

[edit]

"Bottleneck Effect" of Power Marketing

"mechanism" bottleneck

This is a primary problem. In the past, the debate about which is more important, power production or power management (redevelopment or light supply), still needs to be revisited today, because it involves the establishment and improvement of power marketing mechanism. Our electric power enterprises have gone to the market, but the marketing work is still more or less applying the business model in the planned economy period, which is far from the modern electric power marketing strategy that we must have today. The reason is that the concept of "power enterprise as the center" is deeply rooted, which leads to the gradually recognized marketing strategy still lagging behind the market, which restricts the growing consumption behavior of power customers to some extent. We should know that one of the signs of power enterprises' success in going to the market is to make customers obtain satisfactory power products and enthusiastic "three sales" services through legal transactions with the demand of power customers as the center in the ever-changing market environment, so as to obtain the profits pursued by enterprises. Therefore, the establishment and improvement of power marketing mechanism must be raised to an urgent agenda. There is also a problem that can not be ignored, that is, the quality of marketers working in the front line is low, they are accustomed to simple procedures, lack corresponding marketing knowledge, and fail to consolidate the necessary skill base in marketing activities, which leads to the loss of market resources.

"Network reform" bottleneck.

The national policy of expanding domestic demand and consumption has injected vitality into the transformation of urban and rural power grids. After the transformation of urban and rural power grids was rolled out, there was a "one-headed fever" situation, and there was no corresponding policy encouragement among power users. The urgent requirements for supporting rectification were put on hold, and began to form a "terminal bottleneck" after the transformation of the external network. Obviously, the new growth point of the target power market is undoubtedly delayed here. In rural areas, there is also a lot of capital investment in network transformation, but what is worrying is that farmers' concept of electricity consumption has not changed fundamentally. There is a problem of consumption environment, such as economic sources, living conditions, household appliances, electricity prices and charges, security services and so on. This is another bottleneck restricting the development of rural power market.

"Price" bottleneck.

During the period of tight power supply, due to the intervention of the government, the planned electricity consumption once created a supply atmosphere in the seller's market, and made various non-marketing additional "reasonable" comments. Undeniably, it played a balancing role in the compulsory planned electricity consumption at that time, but later it produced a "hidden distortion" in consumers' psychology, and the result has been highlighted until today, seeking other energy consumption. We look at the electricity price from the perspective of the buyer's market, and the prominent problems are the urban operating electricity price and the rural electricity price. These two kinds of electricity prices used to "ride" more, but now they have a greater impact on the electricity market. The main uncertain factor is that customers breed the psychology of "asking for help" in their consumption psychology.

"Self-power generation" bottleneck.

Non-productive small generator sets distributed in buildings, halls, museums and research institutes are very concrete manifestations of power customers' "seeking differences". In order to reduce the extra expenses of electricity non-marketization, they use their own diesel generator sets to generate electricity at the "peak" in summer and winter. Other customers' heating has also been changed to oil-fired or coal-fired equipment; This makes our efforts to expand the power market in an embarrassing situation of "like a river flowing eastward". At the beginning of this year, on the basis of canceling the operating surcharge of 0.30 yuan, Hunan Province introduced the "peak-valley pricing" method, and then guided customers to use regenerative electric boilers and cold-storage central air conditioners in the low valley, but the result was almost stranded because of the "peak" of self-provided generator sets. There are also some small power plants built under various pretexts, which are left over from the planned electricity consumption period. Generally speaking, these power plants are put into operation because the additional price of grid power supply accounts for about 1/3. Free off-line operation, on the one hand, affects the safe operation of large networks, on the other hand, reduces the supply of large networks, and the negative impact on power marketing can not be underestimated. Then there is the enterprise-owned power plant with the purpose of cogeneration, whose coal consumption is about 1/4 higher than that of the power grid plant, which seriously pollutes the environment. According to the operation rules, it should be self-sufficient, but the scope of power supply is expanded at will in production, leaving a difficult problem to be solved urgently for the fragile power market.

"Multi-energy" bottleneck

Due to historical reasons, electricity has left an "unreliable" complaint on customers' consumption psychology, and consciously or unconsciously avoided using electricity in urban energy planning; Because the marketing strategy of electric power lacks the consciousness of "seizing the beachhead position", it is almost equal to handing over the market to others. Especially in the national environment of strengthening environmental protection, coal, fuel and natural gas still seize part of the electricity market and continue to occupy certain advantages in urban construction energy consumption. It is a typical example that Beijing introduced natural gas into Beijing and blocked electricity outside the door for heating and cooking.

6 "real estate" bottleneck

At present, some substantial progress has been made in the management of middle-level electricity consumption in social communities, but there is a disconnect between the electrical planning of real estate development and the expansion of power supply. Judging from the national residential building standards, the electrical indicators are too small. As a result, the expansion and rectification of residential customers in the old district have not yet settled, and the new district is still expanding, which limits the consumption power of the potential market.

[edit]

Electric power marketing countermeasures

Mechanism reorganization.

Power marketing system is a marketing highway organized and created by power supply enterprises according to the market operation law. It is a scale resource, which integrates training, products, information, sales, equipment and human resources to maximize the sales of power products. How to establish and perfect the power marketing system as soon as possible? The marketing design characterized by "one-stop" of production, supply and sales is a systematic project, including market expansion, price positioning, promotion strategy, promotion means, "three sales" (pre-sale, middle-sale and after-sale) services, consumer psychology research, market demand information feedback, potential consumer group research, advertising planning and other links, so as to make every link perfect and appropriate. Only in this way can we be closely connected.

It is necessary to break the boundaries of the original internal organization and re-set it according to the principle of customer demand and convenient service. Marketing is the most critical factor in all business activities of power supply enterprises and must be guaranteed in preparation. According to the modern production and operation management mode, we should consider a certain "comparative difference" in the preparation: that is, compress the non-production preparation and expand the marketing front. Judging from the quality of existing marketers, there is still a long way to go from the requirements of marketing. We should know that our management work is carried out openly under the guidance of the state. People take our articles to study and compare, and plan their own consumption behavior from the height of our marketing strategy. In this case, it is not difficult for a marketer who graduated from junior high school to deal with other people's "three chiefs" (chief engineer, chief economist and chief accountant), and the result is naturally unimaginable. Speed up the training of marketing skills and improve the quality structure of personnel, so as to basically meet the needs of power marketing in a short time.

Comprehensive supporting documents.

It is necessary to pay attention to the study of electricity consumption under the new situation, report to the higher authorities and government departments on their own initiative, put forward a marketing plan in line with the market operation rules in time, and strive to introduce a new policy to adapt to the supply and demand of the electricity market as soon as possible. We should make up our minds to change our concepts, completely abolish some regulations in the industry that restrict the use of electricity and non-marketing additions, and give customers a clear consumer psychology. In a certain sense, electricity price is a "lever" to revitalize electricity consumption. The key to expanding supply and promotion is to urge the government to gradually decentralize as much as possible, and give full play to the regulatory role of market prices under the corresponding regulatory mechanism. It is necessary to explore ways to supplement the market "economic leverage" in the demand side management mechanism, so as to achieve the purpose of restraining off-grid customers' self-generation behavior, standardizing the power market and enjoying the benefits.

Consciousness of "seizing the beachhead position"

For the energy consumption competition in the market, we should abandon the vertical thinking mode of the industry that we used to be accustomed to in the past and examine the market with the horizontal thinking mode of the society. We should make full use of the national environmental protection policy and tell our customers that it is everyone's responsibility to protect the environment. At the same time, it is necessary to explain the truth that "clean electricity is good for your physical and mental health" and "comparing calculation, electricity is the most cost-effective", so as to urge customers to turn to the consumption of secondary energy. Therefore, we must strengthen the consciousness of "seizing the beachhead", study the consumption ability and psychology of all kinds of customers, formulate marketing strategies and flexible strategies to adapt to the market, actively develop potential markets, and seize and occupy the market of electricity substitutes such as gas and oil.

Rely on technological progress.

Gateway measurement is the "link" between legal marketing of power supply enterprises and customer demand and consumption, and a strong and credible quality assurance system must be established. It is necessary to raise awareness and create conditions to implement technical control marketing among selected power consumers. Realize the automation of remote electricity data collection and measurement, so as to establish and improve the customer electricity database and improve the comprehensive efficiency of marketing, electricity fee recovery and social services. At the same time, actively take measures to establish grass-roots marketing information system, such as electricity meter reading, microcomputer billing, small-scale decentralized customer and bank credit card payment, establishment of business hall, opening local telephone customer inquiry system, etc. Promote the modernization of marketing means through a certain proportion of software and hardware investment.

Full service.

Adopting the brand-new service concept of "three marketing and three sales", in the process of pre-sale Denso, with the entrustment of a customer, the internal process began to be "streamlined" and put into practice in a short time. Especially after the network reform, residents should pay enough attention to the rectification of indoor lines. For the cost of rectification, discount should be considered through the effect to break through the psychological "critical point" of customers' electricity consumption. In the sales process, we should start to promote household appliances, instant installation, consumer protection and other services in an all-round way to guide customers to use electricity safely. After sale, customers are encouraged to use electricity excessively, and at the same time, they are given the support of "cascade price" to reconcile their consumption mentality.