What are the characteristics of advertising language?

Features: Advertising language mainly refers to the language used in advertising activities, which is the product of the combination of advertising activities and language. In the writing of advertising copy, it is closely related to writing skills, advertising strategy creativity and consumer psychology, and its different characteristics can be seen from different angles. However, its fundamental characteristics should come from the essence of advertising promotion, that is, the characteristics of "exaggeration", "persuasion" and "commitment" determined for the purpose of promotion. It is these three points that clearly distinguish advertising language from other languages.

Truth is short and pithy, catchy, and exaggeration can leave a deep impression on people.

For example: 1 blood donation: I don't know you, but I thank you! This emotional public service advertisement is very infectious.

2 China Mobile: "Communication starts from the heart" is a slogan, but when it is used in the advertising language of a mobile company, it not only embodies the service characteristics of the company, but also is easy to spread among people!

Li Ning: It is the world for young people to keep wonderful sporting goods for themselves. You must create a unique brand personality to attract them. This slogan just meets the young people's desire to express themselves and want to be wonderful.

Advertisements in scenic spots such as Huangshan Mountain: Leave nothing but footprints and take nothing away except photos.

5 environmental public service advertisement: don't let the last drop of water on the earth become human's own tears.

6 A typewriter advertisement: "No fight, no acquaintance!"

7 A Traffic Safety Advertisement: Please remember that God is not perfect. He prepared spare parts for the car, but no one prepared them.