Is the National Milk Puhui Project a direct sale?

No.

The National Milk Inclusion Project: It is jointly initiated by relevant national departments, social organizations, and caring enterprises with the aim of "free assistance to some poor infant and young child families and the goal of 1/3 high-quality universal benefits" Infants and young children, supporting the development of animal husbandry and national dairy industry, and assisting rural revitalization and the dual economic cycle with internal circulation as the mainstay." It's not direct sales.

The "direct sales model" is a highly efficient marketing method that reduces the cost of product circulation and meets the needs of customers to maximize benefits by eliminating middlemen. In short, it is a sales model in which manufacturers sell goods directly to customers without going through middlemen, reducing intermediate links and sales costs. In the indirect sales method, there are two sales teams, the first is the manufacturer selling to the dealer, and the second is the dealer selling to the customer.