What does the brand slogan mean?

A brand slogan (Slogan) is a phrase used to convey descriptive or persuasive information about the brand. It often appears in advertisements, and some brands will also put the slogan on their packaging. A brand slogan is usually a slogan or a combination of several phrases to identify the brand and stand out in the ocean of information. It has personality and its language expression should be distinctive.

The function of a brand slogan is to spread brand value and brand memory to the public or target consumer groups. The design of brand slogans needs to be centered around brand positioning and provide unique advantages and value for the brand's target consumer groups, thereby establishing the brand's image and recognition in the market.

For example, the brand slogan of a chewing gum brand is "Refresh your breath and enjoy freedom." It emphasizes the unique selling point of the product and allows consumers to remember the brand and choose it. For another example, the brand slogan of a certain bank is "Your Bank, Your Wealth Manager", which emphasizes the bank's brand positioning and service characteristics, allowing consumers to have a deeper impression and awareness of the bank.

In short, brand slogans are an important part of brand building. They can provide unique value and competitiveness for brands, and help brands gain better recognition and influence in the market.