Someone once asked three bricklayers

Someone asked three bricklayers: "What are you doing?" The first worker replied: "I am laying bricks." The second worker replied: "I am making money." A worker replied: "I am building the most unique house in the world."

The same job, three completely different answers, the results are naturally different. It is said that the first two people have always been ordinary bricklayers, and their living conditions have not changed significantly. Their income can only support their families, while the third worker later became an outstanding master builder. We must know what the ultimate goal of everything we do is, so that we know how to do it to achieve the ultimate goal. We are short-sighted and only know one but not the other; any approach that only looks at the results without asking for a deeper understanding will be broken. The wings we fly with ruin our dreams.

Therefore, each of us must ask ourselves before doing something, what do you ultimately want to do, what are you doing, why are you doing it, using a method in production management-ask five whys , or use the "5W1H" method to ask yourself about everything you want to do, which will help you clarify the ultimate purpose of doing things. Your thinking and positioning will inevitably become clear and accurate, and your actions will have a direction.

Wal-Mart's philosophy is to provide the public with the cheapest and most practical products; IKEA's philosophy is to provide people with a comfortable lifestyle; Nike's philosophy is to let us fly higher and further.... .., they think this way, say this, and do this, and as always, never give up. Therefore, the company goes further and further along such a clear path, and the road becomes wider and wider. All designs, Production, marketing and services are all done in accordance with this idea. Therefore, it is easy for people to identify, identify and be loyal. This is how a brand is born.

Many of our companies, including ourselves, have slogans and philosophies, but under the slogans, the action trajectories and motivations you see are vastly different and cannot match your own philosophies. "The customer is God", this sentence is just an empty talk. No matter from the product itself or the service, we cannot feel that God is ourselves; "Quality is the lifeline of the enterprise", but many enterprises have very serious product quality problems. Seriously, it not only refers to the final product quality, but also includes the quality awareness and handling methods during the production process, including cost, whether to rework, whether to cut corners, whether to extend the construction period, etc. Therefore, every time I go to a company, I have deep feelings. Why do we always like to shout slogans but not do it? This is why China does not have world-class brands, whether in furniture or other industries, including universities. We are getting further and further away from world-class levels because we are deviating further and further away from our ideals. It’s impossible not to have ideas, but it’s even more impossible not to persist and persevere in pursuing ideals as always. The third bricklayer became a master builder because he knew what he was doing and why he was doing it, and he worked hard for this clear goal. I hope to become a good teacher who is a role model for others and an expert who is helpful to furniture companies. I will persevere and work hard for this.

If an enterprise wants to become an internationally renowned enterprise, it must demand itself in accordance with international standards, train itself bit by bit, and achieve itself. It will definitely end in failure.