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The duties of the manager of an automobile beauty shop
★ Five basic responsibilities
(1) Responsibility for achieving performance: No matter whether the store manager is the operator or the operator, he is mainly responsible for the performance in the store.
(2) Management responsibilities: The store manager must comprehensively manage and specifically implement the company's regulations on "people", "things", "money" and "information" in the store.
(3) The responsibility of the commander-in-chief: the store manager should give full play to the greatest ability of guiding and commanding subordinates. With proper guidance, subordinates can 100% exert their abilities.
(4) Responsibility for solving problems: The store manager must think about and solve problems in performance or work.
(5) Judgment obligation: Within the scope of authorization, the store manager should make a correct judgment on the business. This is quite different from the position that subordinates are ordered to act.
★ Two basic tasks
1. External Work: "Pursuing the satisfaction of consumers in all aspects"
(1) Product solutions to attract consumers
No matter what era, the success or failure of a specialty store depends on the quality and completeness of the goods. Different from the past, we should not only meet the needs of consumers, but also propose new products that can accurately lead the consumption trend. This is the manager's first task.
(2) Create a "good atmosphere" and "convenient" store.
Consumers expect the store to have complete goods, but also "good atmosphere" and "convenience". Meeting these two requirements is the manager's second priority.
Whether to close down is another matter. As long as customers come to the door, they will be warmly received. Every employee is friendly, smiling and regards customers as friends. That's the point.
Another point is "convenience": whether the goods are displayed at a glance, whether the price tag is clear, whether the advertising information of POP is provided, and so on. It seems simple, but it is often ignored by businesses.
(3) Let customers feel that they are experts.
When receiving customers at the sales site, you must have convincing professional knowledge and sales level. This kind of professional knowledge and explanation skills training is the third priority of the store manager. The store manager should be able to make suggestions on the new lifestyle brought by new products.
But if it is a half-baked explanation, it will be counterproductive, so that the credit will be wiped out and the impression will be greatly reduced.
The attitude of receiving customers should not be excessive, and the best degree is frankness and sincere hope that customers can find the goods they want.
(4) More consultation, more fun and more novelty.
Whether it is for goods or in-store conversations, it is the fourth priority of the store manager to make people feel interesting, novel and knowledgeable.
2. The manager's internal work
(1) In any case, the goal is to achieve high sales.
This is the fifth priority of the store manager, and creating sales volume is the first priority of the store manager. The display of goods, store environment, hospitality and promotion are all its means.
(2) Keep the freshness of products in the warehouse.
The goods in the store should not only be displayed in moderate quantities, but also be kept fresh. This is the manager's sixth priority. Slow-moving products should be written in time to apply for dumping, and best-selling products should be kept in quantity.
(3) Improve the efficiency of personnel and sales sites.
In order to achieve the goal, it is necessary to: a) minimize the structure of shop assistants; B) Ensure that work assignments and instructions are accurate;
Improve the technical level and work efficiency of sales.
(4) We must develop 30% new customers every year, and our performance needs to be improved.
Second, the function of the manager.
1, 9 Required qualifications
(1) Enthusiasm: The store manager must have a high degree of enthusiasm and passion in the face of work.
(2) Positive: face everything positively, which is the most needed manager for enterprise development.
(3) Cheerfulness: Only cheerful people can gather people and leaders. We need a manager who can make the store full of joy and harmony.
(4) Sensibility: Now the most popular word is "Sensibility", not only the display or conversation of goods, but also the store manager should be emotional and caring.
(5) Coordination: * * The basis of the same operation is coordination, which must be coordinated with subordinates, bosses, customers or counterparties.
(6) sense of responsibility: the store manager was entrusted with several subordinates and several million yuan of goods. Without a strong sense of responsibility, it is absolutely impossible.
(7) Perseverance: One cannot always be smooth sailing. As a manager, he must be fearless of difficulties and have strong patience and perseverance.
(8) Sense of belonging: Love the work, love the group, and regard the store as another home, which is the source of being a manager.
(9) Action: Failure is usually due to inaction. Immediate action is a qualification that a store manager should have.
2. Eight basic abilities to be prepared
(1) Cowley: Think wider and deeper. Careless action will lead to futility.
(2) Judgment: Make a correct and quick judgment. The more the boss is away, the more important the judgment is.
(3) Leadership: You must be able to mobilize and stimulate the work enthusiasm of subordinates, have the leadership to guide subordinates, and be able to correctly handle interpersonal relationships.
(4) Guidance: The ability to correctly guide subordinates to "move forward", "stop" and "should do so" is the source of their achievements.
(5) Setting goals: setting work goals and allocating them, which is the focus of the leading group.
(6) Persuasion: the ability to make one's ideas and plans understood and accepted by the other party. Persuasion is the greatest weapon to impress a person.
(7) Adaptability: able to basically deal with emergencies and sudden disputes, and able to properly handle various situations.
(8) Intelligence gathering power: When there are different kinds of information, we should choose the necessary and beneficial information.
3, as a "work manager" failure reason
(1) has no original idea.
(2) unable to grasp the changes in the situation
(3) can't think, lack of decisiveness
(4) unable to get the assistance of related subordinates.
(5) unable to complete daily business.
(6) unable to complete the plan as scheduled
(7) Not authorized satisfactorily.
(8) insufficient contact with subordinates
(9) unable to grasp the mentality of subordinates
comment
The above is the reason why 10 looks at the manager's failure from the standpoint of work management. On the other hand, it is clear what abilities managers should have.
Third, the manager's necessary tasks
1 6 necessary knowledge and skills
(1) Work knowledge and skills
(2) Must have the ability to effectively use and innovate organizational knowledge and skills.
(3) Guidance of knowledge and skills, correct, rapid and effective education and training for subordinates.
(4) Improve knowledge and skills, carefully analyze the work content of the shop, save manpower, time and money, and make the work results more remarkable.
(5) To treat the knowledge and skills of subordinates, the manager needs the assistance of subordinates to complete the task. Therefore, he must have the knowledge and skills to improve the morale of subordinates, maintain the effectiveness of organizational work and solve personnel problems.
(6) Problem-solving knowledge and skills, such as performance problems, personnel cases, customer complaints, and related affairs arrangements of relevant institutions and organizations, occur every day, and the store manager should have the ability to solve these problems.
(7) Benchmark of measuring ability
Project self-evaluation and boss evaluation
1 Lock target achieved
2 Completion of business plan
3 Organize and improve groups with good interpersonal relationships
4. Work hard and do your duty.
Fully assisted by internal staff.
6 handle affairs reasonably
7 Fair distribution of work
8 knowledge between market and industry
9. Establish an assistance system for dealers and other related enterprises.
★ The characteristics of a good leader
1 the characteristics of a real leader
Be calm about your work and don't bluff.
Do as you would be done by.
4 ready to help others
5. Pay equal attention to example and education.
6. Willing to take responsibility, not shirking responsibility
7 Fair and just.
Treat people equally, treat things equally, really care about subordinates, and really solve problems.
Don't be suspicious, don't be suspicious, be considerate of others, and love others more than yourself.
10 Teaching students in accordance with their aptitude
★ The necessary ability of a real leader
1 Not only can he be competent in his own work, but he is also enthusiastic about his upstream and downstream work.
Ability to plan and organize their own positions.
3. Have authorized skills
Have the ability to decide and practice the development route.
5 Decisiveness
6 with indomitable flexibility
Willing to negotiate with others.
Fourth, the interpersonal relationship of managers.
1, effective communication
(1) The so-called business communication: it is the information transmission from the operator to the general practitioner, the consciousness of working hard for the same enterprise goal or achieving this goal.
(2) Various relationships: superior → subordinate "command", "instruction" and "information"
Subordinate → superior "report", "suggestion", "dissatisfaction" and "intelligence"
Parallel relations "exchange of views", "adjustment" and "intelligence"
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