Brand Pioneer

Zhang likes to call himself a fisherman, wearing a big straw hat and squatting by the pond with a fishing rod, sometimes for four or five hours.

"Some people think that fishing is boring, and there is nothing to gain after sitting for a day. However, I think fishing is a protracted war. As long as you have been on the court and working hard, you will definitely gain something in the end-not only fish, but also the endurance to do things. " Zhang said to him.

It is with this tenacity that Zhang Chuang established his own brand of accessories-Taipin, and insisted on using Taiwan Province Seiko technology and original formula materials to build high-quality Toyota accessories.

Now when people in the industry mention Taiwan Province products, their first reaction is that their Toyota products are good.

Every fisherman has a dream of sailing at sea in his heart, just like a lonely soldier, fighting the sky and the sea, casting a net to go home, full of goods facing the sunset.

However, it is not easy to become an independent soldier in China auto parts market. China auto parts market is mixed, fake and shoddy products emerge one after another, and there is no perfect rules and regulations. Auto repair shops, consumers and auto parts dealers who are bent on building their own brands suffer greatly.

At that time, Zhang felt that the development of science and technology was backward. Through a series of investigation and study, he decided to invest money to attract technical talents and introduce production technology from Taiwan Province Province. He was bent on making Toyota parts well. In just a few years, Zhang has opened up markets in Northeast China, North China, Southwest China and Northwest China. In 20 12, he began to explore markets abroad, and his products were exported to Southeast Asia, North Africa, the Middle East, Russia and other countries and regions.

But the severe market situation has become an obstacle to further development. At this moment, Zhang Yong is like fishing in a water cup with a top fishing rod-he has a skill, but it is difficult to find bosom friends.

Later, under the general trend of national policy adjustment, Zhang seized the opportunity to build an independent accessory brand.

Compared with Chinese mainland, the auto parts market in Taiwan Province is quite mature, and it has reached a certain level in research and development, technical ability and quality management. For example, among the three Japanese cars, consumers are more willing to pay more than domestic prices for parts in Taiwan Province province.

In this regard, Zhang feels both proud and helpless.

He is proud that the quality of the accessories he produces is almost the same as that in Taiwan Province Province. How many auto parts factories can use raw data to open molds and purchase raw supplier materials? But Zhang Yong succeeded.

Taipin has mastered the original production data, and spared no expense to get through the channels of the original suppliers, and directly purchased materials from the original suppliers, thus truly achieving homogeneous production. In addition, the robots, welding machines and Taiwan Province products used in the factory are directly imported from Taiwan Province Province, and they often interact with senior technical talents in Taiwan Province Province every year.

Unfortunately, due to the limitation of the market environment, there seems to be a vast mountain of money between him and the garage and consumers. Market education needs a long process, but what is more needed is national recognition.

In 20 15, the national ministries and commissions defined "homogeneous parts" for the first time, that is, parts with product quality equal to or higher than the standard requirements for loading parts and good loading performance.

Zhang Zhu Yong has been waiting for this day for 10 years. On that day, he wrote in the WeChat circle of friends: "Don't laugh at Cycas, it blooms a flower harder than other tree species."

"Taiwan Province products, Taiwan Province products, refers to the quality of Taiwan Province province, this is a brand promise. If you can talk, you must do it. " Nowadays, "Homogeneous Parts" is undoubtedly the best name for the quality of Taiwan Province products.

Zhang Zhu Yong is very confident about the quality of Taiwan Province products. When he offered a two-year quality guarantee of 40,000 kilometers, people around him thought he was crazy. "as for it?" Everyone asked him this question at that time.

"The quality of Taiwan Province products can fully meet this requirement. I have no doubt. At the same time, I want to convey a message to the market, auto repair shops and consumers: homogenized accessories can be trusted. We have always engraved the word' homogenization' in our hearts, and we will not forget it. " Zhang said to him.

In the second 10 year of the 2 1 century, the automotive aftermarket ushered in earth-shaking changes, and the vertical auto parts e-commerce represented by Batulu fundamentally redefined this industry rule. Suppliers, auto parts e-commerce companies and repair shops form a new trading model of 3.1 points, which greatly reduces intermediate links and brings new vitality to the auto parts market.

"In the past, we only provided services to wholesale customers and talked about prices. Now the concept has changed. As long as you buy accessories, you are our customer and enjoy the same service. " Taipin is the first brand to join the e-commerce army. At first, it just wanted to try to touch the net, but I didn't expect that joining Batulu Auto Parts Store would bring such great changes to him and the brand.

Zhang Zhu Yong lamented that one reason why domestic brands can't do it is that there is too much resistance from traditional sales channels. Due to the confusion of agents and lengthy channels, an accessory is sent from the auto parts factory to the repair shop, which has many intermediate links and high price. In the end, it can only be swallowed by repair shops and consumers, and domestic brands cannot be recognized by consumers.

"In the past, it was subject to channels and agents. Although our pricing is reasonable, the parts obtained by the repair shop are very expensive. Now through the sales of Batulu Auto Parts Store, the supply chain is greatly shortened, repair shops can buy cost-effective accessories, and the market competitiveness of our brand is also highlighted. "

From 20 14, Taiwan Province accessories began to be sold online in Batulu Auto Parts Store. In just one year, Taiwan Province's sales jumped to the forefront. "E-commerce and auto parts can have the effect of'1+1"2'. Batulu Auto Parts Store has solved the problems of data, customers and logistics for us. From inquiry to the last mile delivery, you don't have to worry about Taiwan Province products at all, just focus on making accessories. Repair shops and consumers can also enjoy a more convenient buying experience and more affordable and high-quality accessories than before. "

The success of joining hands with Batulu Auto Parts Store has given Zhang great confidence. He began to further optimize the inventory, combined with the actual situation in China to improve the technology, and determined to make Taiwan Province products a representative brand of auto parts in China.

"The original air-conditioning cabin is carbon-free, but a few years ago, people who made accessories for the deputy factory came up with a way: add activated carbon to absorb odor! As a result, the response was very good, and consumers felt that it was better to bring charcoal to the air conditioner. " Zhang believes that in the past, consumers' concept was that original accessories must be the best. If you want him to use sub-factory parts, he must have a "I don't listen to me" attitude. But now we are doing this step by step, and more and more repair shops and consumers will choose sub-factory parts.

"Taiwanese technology+many years of experience in auto parts+good platform+optimization and improvement are the basis for the development of Taiwanese products."

"In the future, I hope to do this. When people mention Toyota parts, the first reaction is' Taiwan Province products'. " Zhang said firmly.