Measures for the administration of outdoor advertisements and signboards in Dazhou City

chapter I general provisions article 1 in order to standardize the management of outdoor advertisements and signboards, make rational use of land and space resources, and create a standardized, orderly, clean and beautiful city appearance environment, in accordance with the provisions of laws and regulations such as the law of the people's Republic of China on urban and rural planning, the law of the people's Republic of China on advertising, the regulations on the administration of city appearance and environmental sanitation, and the regulations on comprehensive management of urban and rural environment in Sichuan province, combined with the actual situation of this municipality, Article 2 These Measures shall apply to the outdoor advertising and signboard setting management activities in the urban built-up areas within the administrative area of this Municipality and the areas designated and announced by the people's governments at the municipal and county levels for urbanization management. Article 3 The term "outdoor advertising" as mentioned in these Measures refers to the advertising activities that introduce goods or services in outdoor public spaces by using the following carriers:

(1) outdoor public spaces such as roads, parks, squares, green spaces, waters, footbridges and underground passages;

(2) buildings (structures) and their attached plots and ancillary facilities;

(3) fences (stalls), guardrails, bus stops, newsstands, road name plates and other facilities;

(4) means of transport, floating objects on water, lift-off devices, inflatable objects, etc.;

(5) other carriers that can carry outdoor advertisements.

the signboards mentioned in these measures refer to the signboards, plaques, signs, font symbols, etc. set on the buildings (structures) in the office or business premises and their ancillary facilities to indicate the name, shop name and trade name.

if the signboard is accompanied by the contents of product promotion and service promotion, or signs, plaques, signs and font symbols are set outside the office and business premises, the provisions on the administration of outdoor advertising setting shall apply. Article 4 The establishment of outdoor advertisements shall conform to the special planning and technical specifications for outdoor advertisements. The installation of signboards shall conform to the technical specifications for signboards.

outdoor advertisements and signboards should follow the principles of safety, beauty and environmental protection, which should be adapted to the urban regional planning function and coordinated with the building style and surrounding environment. Fifth city and county people's governments should strengthen the unified leadership of outdoor advertising and signboard management.

the competent department of city appearance and environmental sanitation is the competent department in charge of outdoor advertising and signboard setting management, and is responsible for the comprehensive coordination, supervision and management of outdoor advertising and signboard setting within its jurisdiction.

the market supervision and management department is responsible for the supervision and management of outdoor advertising content.

Public security, natural resources planning, ecological environment, emergency management, transportation and other departments should do a good job in outdoor advertising and signboard setting management within their respective responsibilities.

township people's governments and sub-district offices shall assist city appearance and environmental sanitation departments to conduct daily supervision and inspection of outdoor advertising and signboard setting activities in their respective areas. Article 6 The administrative penalties prescribed in these Measures shall be implemented by the comprehensive administrative law enforcement departments in areas where comprehensive administrative law enforcement is implemented. Seventh advertising industry organizations should strengthen industry self-discipline and cooperate with relevant departments to do a good job in the management of outdoor advertising. Eighth to encourage and support citizens, legal persons and other organizations to carry out public service advertising activities, spread the socialist core values, and advocate civilized fashion. Chapter II Planning and Standardization Article 9 The special planning for outdoor advertising shall conform to the requirements of national land and space planning, urban appearance standards and technical specifications.

The special planning of outdoor advertising should be conducted by means of demonstration meeting, symposium, hearing or publicity to solicit the opinions of experts, industry organizations and the public. Tenth outdoor advertising special planning by the city appearance and environmental sanitation department in conjunction with the natural resources planning, transportation, ecological environment and other departments * * * with the preparation, reported to the people's government at the same level for approval and implementation.

The special plan for outdoor advertising, which has been approved for promulgation and implementation, shall not be changed without authorization; If adjustment is really necessary, it shall be submitted for approval in accordance with the original examination and approval procedures. Article 11 The special planning for outdoor advertising shall specify the following contents:

(1) Areas, roads and buildings where outdoor advertising is prohibited, restricted and allowed;

(2) the layout, type, quantity and density of outdoor advertising facilities;

(3) Basic requirements such as form, specification, material and lighting of outdoor advertising facilities;

(4) the proportion and location of outdoor public service advertising facilities. Article 12 The competent department of city appearance and environmental sanitation shall, in accordance with the technical standards of land and space planning, city appearance, environmental protection and other aspects, jointly with relevant departments, formulate technical specifications for outdoor advertising and signboard setting. Article 13 The competent department of city appearance and environmental sanitation shall make public the special plan for outdoor advertising, technical specifications for outdoor advertising and technical specifications for signboard setting, so as to facilitate the inquiry and supervision of setters, interested parties and the public. Fourteenth new construction, renovation and expansion of commercial buildings need to set up outdoor advertisements and signboards, and encourage the setting scheme to be incorporated into the synchronous design of the construction project design scheme, and to be constructed synchronously with the building. Chapter iii administration of outdoor advertising article 15 outdoor advertising shall not be set up under any of the following circumstances:

(1) within the building control zones such as state organs, cultural relics protection units and scenic spots;

(2) using traffic safety facilities and traffic signs;

(3) affecting the use of municipal public facilities, fire-fighting facilities, fire safety signs, traffic safety facilities, traffic signs and traffic markings;

(4) using illegal buildings, dangerous houses and other buildings (structures) or facilities that may endanger safety;

(5) obstructing the production and operation or the life of residents;

(6) making use of trees or occupying or damaging green space;

(7) damaging the city appearance and environment or the style of buildings;

(8) Other circumstances in which outdoor advertisements are prohibited by laws and regulations.