What is the purpose of helping farmers live with goods?

Rural live broadcast with goods is a way of cultural communication. In today's new media background, the spread of cultural information is no longer limited to traditional forms such as language and writing, but presents a diversified way of communication with new technologies as the means of realization and the integration of various forms. Some agricultural products with local characteristics carry local culture, so from this perspective, rural live broadcast with goods is not only a sales channel, but also a way of cultural communication. The rise of rural live broadcast with goods has gradually formed a multi-subject and complex media communication ecosystem in the field of communication. As a way of cultural communication, live broadcast with goods sells agricultural products to all places through the network, and at the same time promotes the product culture of the place of origin, and the cultural elements attached to agricultural products also add value to the products, which complement each other and complement each other.