How to write a copy of the advertising planning scheme about garbage classification?

** Advertising planning scheme: garbage classified copy **

** Background introduction: **

With the advancement of urbanization, the problem of garbage has become increasingly prominent. In order to create a cleaner and more sustainable urban life, we decided to improve citizens' awareness and enthusiasm for garbage classification through garbage classification advertising planning.

** Target audience: **

The target of the advertisement is the residents of the whole city, especially those who don't know enough about garbage classification. Through guidance and inspiration, we can stimulate everyone's enthusiasm for participating in garbage sorting.

** copywriting design: **

1.** Cause * * Ming: **

"One person's garbage is the problem of the whole city. Come together, start with me. "

2.** The problem is solved: **

"At one time, our garbage was mixed together. Now, we have the opportunity to contribute to the future of the earth. Garbage sorting makes our city better. "

3.** Environmental protection significance: **

"Every time it is sorted, it is to make recyclables better reused, and every time it is put into use, it is to make harmful waste safely handle it. Garbage sorting makes our home fresher. "

4.** Simple and practical: **

"Garbage classification is actually very simple. Organic, recyclable and harmful, only three barrels are needed. Starting today, let classification become our living habits. "

** Communication channels: **

1.** Social media: * * Publish interesting and life-like short videos through social media platforms such as Weibo and WeChat to convey the knowledge and importance of garbage sorting.

2.** Outdoor advertising: * * Set up posters and slogans in residential areas, commercial areas and bus stops to remind citizens of the importance of garbage sorting.

3.** TV advertisement: * * Design short and infectious advertisements to convey the concept of garbage classification through TV media.

** Effect evaluation: **

Evaluate the effect of advertising planning through multi-dimensional indicators such as social media feedback, citizen participation, and changes in garbage classification data, and adjust and optimize according to the feedback in actual implementation.

through this advertising planning scheme, we hope to stimulate the enthusiasm of citizens to participate in garbage sorting, improve the popularization rate of garbage sorting, and contribute to the sustainable development of the city.

The above contents are carefully compiled by Pig Bajie. com, hoping to help you.