The lack of a management platform that matches the scale and organizational structure of the company has become an obstacle to the rapid growth of this company that is quite strong in other aspects. W

The lack of a management platform that matches the scale and organizational structure of the company has become an obstacle to the rapid growth of this company that is quite strong in other aspects. With the help of information technology, Baodao Glasses built a new management platform, which allowed Wang Zhimin to become smart and able to control the overall situation relatively easily. The company gradually became smooth, effectively avoiding the gigantism that often occurs in the company's growth process. , hemiplegia and other common diseases. Compared with He Zhenan and Wang Zhimin, Du Jian’s Qilu Stationery is still a tadpole-shaped small business. Even though it has taken on the shape of a frog, it still has a tadpole tail trailing behind it. However, the Qilu case is worthy of attention because it typically shows the growth path of a weak enterprise. It first parasitizes a large enterprise, then coexists with a large enterprise, and finally transcends parasitism and coexistence, shedding its tadpole-shaped tail. , find your own business world. For a small and weak enterprise like Qilu, every step of its operation encounters an upper limit of growth. Qilu’s business wisdom lies in that it uses a special kind of commercial judo to survive under the upper limit of growth, gather strength in dependence, and grow in the upper limit of growth. Weak and secretly grow up, until the day comes when everything comes true.

Growth actually means facing and controlling troubles, and continuously breaking through unexpected upper limits. The difference between growth companies and small and medium-sized enterprises is whether they have the awareness and ability to break through the upper limit.

Optics store entrepreneurial experience Part 2

1. Be brave and have a high starting point to get involved in business for the first time

Be honest and hire famous teachers for a lot of money

In 1988, there happened to be a shop for sale in the Jincheng Building in the Dongmen Business District, the most prosperous business district at that time. The rent was 8,000 yuan per month. This price was not too high in Shenzhen's prime location at the time, but for someone who started from scratch. , and for Chen Meizhu and his wife, who have only a superficial understanding of the optical industry, it is not a small number. If the business is not good, they may not even be able to pay the rent.

Do you want to take over this store? After a few days of thinking, Chen Meizhu and his wife believe that if they want to do a good business, they must have a high starting point. The first store must be opened in the busiest area. The flow of people here It will bring about the gathering of wealth, so he decisively decided on this shop, and "Brother Gordon" optical shop opened.

In addition to stocking up and raising 30,000 yuan to purchase the most advanced computerized optometry equipment at the time, they also made a decision that seemed very "unconventional" at the time: they hired a job in Guangzhou with a monthly salary of 1,500 yuan. A master in the glasses industry. At that time, many people's monthly salary was only about 100 yuan, so they really spent a lot of money. Chen Meizhu and his wife hope that the newly born Gordon Glasses can stand on a high starting point and establish a professional and authoritative impression. At that time I was both the boss and the clerk. Chen Meizhu recalled the hardships of starting a business: In the beginning, she was busy from 8:30 in the morning to 10 in the evening, but her monthly turnover was only about 8,000 yuan, which was just enough for the rent. Although we work so hard and don't make much money, I never dare to delay the master's wages. The key to being a boss is to know how to respect talents. Compared with that expensive instrument, the value of a master is much greater. ?

Seeing that the business in the store has not improved much, the old master felt embarrassed every time he received such a high salary. Chen Meizhu always comforted him that this was what he deserved. If you don't hold on until the end, you won't see the end. ?It is this belief that supports Chen Meizhu and his wife. After more than a year of losses, Chen Meizhu found that there were repeat customers and the business began to improve.

2. Seize business opportunities and open another store

Unconventional chain operation

In 1991, Chen Meizhu seized the business opportunity of the renovation of the old city in the Dongmen area and started to Out of the chain operation.

In the early 1990s, Jiefang Road, located in the bustling area of ??Shenzhen, was transformed into a very advanced modern neighborhood at the time due to the renovation of the old city. Experts from the President Learning Network believe that after careful inspection and analysis, Chen Meizhu and his wife identified the huge business opportunities here. Therefore, before the smell of building materials for renovation on this street had dissipated, they opened their second glasses store. It opened with a store area of ??more than 50 square meters and 12 employees. It became the first merchant to enter the renovated Jiefang Road.

Chen Meizhu said with a smile: "It's earlier than McDonald's." ?

In the eyewear industry at that time, many colleagues used the "double technique" method to reduce business risks, that is, opening several shops at the same time, and each shop had a different name, so as to reduce business risks. This is to avoid "a loss for all". If one shop has a problem and goes bankrupt, the business of other shops will not be greatly affected. Although she did not have a clear understanding of the concept of "chain stores" at that time, Chen Meizhu thought that the main source of customers for her store were local residents, not tourists, and integrity must be the first priority. Therefore, they decided to abandon the common practice in the industry and not engage in "double-making". Instead, they implemented a "one-for-one" chain operation strategy. The new store on Jiefang Road was also called "Brother Gordon".

Since then, the blue and yellow store brand and the unified "Brother" embossed word mark have made the "Brother Gordon" brand familiar to Shenzhen people. The old store on Jiefang Road is getting bigger and bigger, and now has a business area of ??nearly 200 square meters. It is also the only large-scale optical store that survives on this commercial street. Since then, Gordon has entered a period of rapid and stable development at an average rate of opening one branch per year. By 1997, it had reached a scale of 13 chain stores.

3. Not satisfied with proactive quality certification

Seeking transformation and successful transformation of enterprises

In the late 1990s, with the deepening of reform and opening up, domestic small and medium-sized enterprises Enterprises are facing the pressure of large-scale entry of foreign capital and multinational enterprises. In this turbulent revolution, some individual and private enterprises in Guangdong at the forefront were the first to feel the severe test of transformation. At this time, Gordon Glasses, which was already well-known in Shenzhen, had to face the same test. It must either become stronger and bigger, or be eliminated. At this time, Zheng Meizhu and his wife made a decision that seems very forward-looking now: to take the "International Express" and become the first in the country's eyewear industry to obtain ISO9000 certification. Chen Meizhu called it "the second start-up". Is it difficult to grow a delicious cherry tree? At that time, brother Gordon Glasses, from the boss to the employees, only had a vague concept in their minds about what exactly "ISO" was. Experts from the President Learning Network pointed out that only through the introduction of professional companies did they know that if they pass the certification of this system, it can become an international "passport" for enterprises to prove their product quality and corporate image. Now that we have identified this path, we must stick to it and make the company's 13 chain stores pass ISO9000 certification at the same time. The workload was so heavy and the process was so difficult to pass that many years later, Chen Meizhu recalled only one word: "Tired!"

How can I not be tired? In some large manufacturing companies, it is difficult to pass ISO9000. The documents required for certification fill an entire room. According to the certification requirements, Brother Gordon Eyewear must have written specifications for all positions and procedures, all processes must be documented, and all employees must receive training. Finally, all this must pass strict acceptance. Chen Meizhu and her employees set up rules and regulations one by one, and no omissions can be made in every link. This is not only a test for the boss, but also means that every employee has to spend extra working time and energy. Chen Meizhu and his wife held many meetings of managers and employees to tell them the company's ideals and difficulties, which strengthened everyone's determination to work together in the same boat.

After two years of unremitting efforts, Brother Gordon finally passed the ISO9000 certification in 1999. The company completed a successful transformation and transformation, becoming a modern enterprise with complete systems and efficient management. Enterprise, the company's quality management, corporate image and competitiveness have been greatly improved. In the following years, Brother Gordon Eyewear’s expansion rate more than doubled compared to the previous 10 years.

Optical Shop Entrepreneurship Experience Part 3

Zhou Jing said that she does not pay special attention to her post-90s status when working. She feels that the post-90s around her are still relatively precocious. The difference in communication with other age groups is not obvious. At the same time, the post-90s generation has strong learning ability and no fixed thinking characteristics, allowing everyone to grow together and quickly.

Chen Xinyi is the first Chinese student to receive the Young Entrepreneur Program.

A mobile phone-based remote intelligent system she created during her sophomore year also became an opportunity for her to win the award. After winning the award, she chose to take a two-year break from school. After looking at companies in Silicon Valley and Shenzhen, she finally chose Gelin Shenzhen, which was established in 2013.

Statistics from Beijing show that in 2013, there were 6,785 entrepreneurs aged 35 and under in the Zhongguancun Demonstration Zone, accounting for 50% of the entrepreneurs in the demonstration zone that year. Among them, entrepreneurs under the age of 30 accounted for 6,785 The ratio reaches 22.6, and the age of entrepreneurs is getting younger. The three types of entrepreneurs represented by the post-90s generation are becoming the main force in entrepreneurship; universities and innovative incubators have become the home base for young entrepreneurs. The new wave of entrepreneurship in Zhongguancun has given rise to the "21-year-old phenomenon", with many people starting to start their own businesses in their junior year.

Zhang Shilang’s first business after founding the company was taking a bus from Haidian to Tongzhou, which took more than four hours to go back and forth.

In 2013, there were 6,785 entrepreneurs aged 35 and under in the Zhongguancun Demonstration Zone, accounting for 50% of the entrepreneurs in the demonstration zone that year. Among them, entrepreneurs under the age of 30 accounted for 22.6%. The age keeps getting younger. The three types of entrepreneurs represented by those born in the 1990s are becoming the main force in entrepreneurship. The new wave of entrepreneurship in Zhongguancun has given birth to the "21-year-old phenomenon", and there are many people who started to participate in entrepreneurship in their junior year.

Tag: Crazy and Growth

Post-90s beauty becomes co-founder of a technology company

Biography: Zhou Jing is a standard post-90s generation, born in 1990 When she was 20 years old, her entrepreneurial journey began when she came into contact with the "Entrepreneurship Leadership Training Program" in the United States during her junior year of college. Later, when she was still in college, her first entrepreneurial project was a reading APP. After it was launched, it achieved good results in Hong Kong's APPSTORE at that time. In 2012, she co-founded Meitong Yundong (Beijing) Technology Co., Ltd. with former Microsoft US headquarters IE browser core R&D team member and mobile Internet industry expert Chen Benfeng***. As one of its core products, cloud adaptation technology can provide industry-leading website cross-platform adaptation solutions, which currently cover more than 5,000 mobile terminal devices. Zhou Jing herself was also named the 2014 China Mobile Internet Industry Brand Woman by the media.

Zhou Jing is a girl from Xi'an. A reporter from Beijing Youth Daily came into contact with her for the first time. She was dressed in professional attire, with neat short hair, a face with light makeup, and a medium-to-fast speaking speed. At first glance, she gave the impression of maturity and competence, and did not think of anything special. To the post-90s generation. After graduating from high school, Zhou Jing was admitted to the Hong Kong University of Science and Technology. She said that her grades have been pretty good since she was a child, and she performed well in school. Generally speaking, she is a reliable and good child in the eyes of her parents. Choosing to start a business, she said, may be her most "crazy" decision so far. I studied business in Hong Kong. Many students around me chose to enter the financial circle and engage in jobs such as investment banking. As soon as I joined the job, I could get a higher salary and a white-collar status, but I chose to start a business. ?Zhou Jing said that on the one hand, she has always been interested in science and information intelligence. On the other hand, if a real product can be born in her own hands, she will feel a sense of accomplishment and the potential for this product to The impact on society and the potential market in the future are all strongly attracting her.

At the end of 2012, Zhou Jing and Chen Benfeng came to Beijing with their entrepreneurial projects. In January 2013, the two founders entered the Microsoft Incubator with their backs on their shoulders. When they graduated from the incubator half a year later, their team had grown to more than 20 people and received angel and Series A financing in just one year. In terms of user accumulation, it has maintained a rate of almost 10 times in half a year.

Zhou Jing said that in mid-2013, their number of customers reached 100, and by the end of 2013, it reached 1,000. After expanding sales channels in 2014, the number of customers reached 10,000 in mid-2014, and in the second half of the year The strategic contract with Baidu has rapidly expanded its customer base, and by the end of 2014, the number of customers had reached 100,000. At present, Lenovo, Hisense and government agencies have begun to try cloud adaptation solutions.

Zhou Jing said that she does not pay special attention to her post-90s status when working. She feels that the post-90s generation around her is still relatively precocious, and the difference in communication with other age groups is not obvious. At the same time, the post-90s generation around her is relatively precocious. The latter has strong learning ability and no fixed thinking characteristics, allowing everyone to grow together and quickly. But being a post-90s generation does bring challenges to her management work. It can be said that challenges arise every day. For example, when marketers first come to apply for jobs, she may have questions about what the criteria are for identifying whether a marketer has enough experience. Do you have no concept, or no experience in how to write a copy? But these are not terrible. How to write copy can be learned from the cases of peers, and experience is gained through trial and error. .

Someone once asked Zhou Jing, what would she do if she did not choose to start an IT business? She said that she might do something related to music, such as playing the cello,? I think girls are handsome when they play the cello. . ?But there are no assumptions in life. As of now, Zhou Jing said that their cloud adaptation team has reached 70 or 80 people, with the ratio of post-90s and post-80s and other age groups roughly equal. The entrepreneurial story that Zhou Jing calls a "narrow escape" has just begun.

Tag: willful and hard-working

From being tricked into wearing glasses to being the owner of an O2O optical shop

Biography: Is Zhang Shilang’s age similar to that of the post-90s generation? It's a side kick, it's three months earlier than in 1990. He does not have the aura of a top school, nor is he a rich second generation. The opportunity that inspired him to start his own business was a "cheating" experience in getting glasses when he was a junior in college. This encounter did not turn Zhang Shilang into another resigned consumer. Instead, he became determined to become an entrepreneur who would subvert the traditional glasses industry. He registered and established Cloud Vision (Beijing) Technology Co., Ltd. last year. First of all, Try O2O glasses sales for the student market.

In his junior year, Zhang Shilang, who had poor eyesight, felt that his eyes were unusually uncomfortable. He once suspected that there was a serious problem with his eyes. However, the results of the hospital examination were shocking. He couldn’t laugh or cry. There was no problem with his eyes. , it’s because the interpupillary distance of the glasses is incorrect. It turned out that the glasses he had been wearing had been secretly replaced with cheap materials by an optical shop. In order to make the lenses appear thinner, the optical shop did not hesitate to polish the lenses and modify the interpupillary distance.

After this encounter, Zhang Shilang first taught himself the VB language and made a measurement software that allows everyone to use a computer to measure the interpupillary distance by themselves through simple operations. Not only that, he also began to look for every possibility to try to understand the glasses industry: from using the vacation before graduation and internship period to work as a salesperson at the glasses wholesale market near the school, to giving up his position in a state-owned enterprise in Shanghai after graduation and joining a start-up company. Eyeglasses e-commerce, while self-study to obtain the intermediate optometrist qualification certificate.

After accumulating a certain amount of industry knowledge, Zhang Shilang finally registered Cloud Vision (Beijing) Technology Co., Ltd. last year. Users only need to follow a WeChat public account and choose to make an appointment for glasses, and there will be a dedicated The staff come to provide a full range of services including optometry and glasses selection. Consumers can get glasses without leaving home, and the price only costs more than 100 yuan or even less than 100 yuan, which is far lower than that of physical optical stores.