There is no car co-branded product that you can’t think of.

As a form of cooperation between brands, co-branding can enhance each other’s brand awareness through co-branding. As a very frequently used means of transportation in daily life, cars have huge brand influence. In order to better improve the brand influence, there are many co-branded products with car manufacturers. However, as we all know, co-branded products have a shortcoming, that It’s just expensive, so now let’s take a look at some affordable car co-branded products.

Wuling & Guangxi Snail Noodles

During this year’s epidemic, Wuling’s “Wuling brand” masks were used, and the packaging box of the masks was printed with “Whatever the people need, Wuling will make.” The brainwashing slogan made Wuling Hongguang popular again. As a special delicacy, snail noodles, like stinky tofu, are loved by some people and hated by others. Wuling and Guangxi Luosi Noodles jointly launched the Wuling Luosi Noodles not long ago, which refreshed people's understanding of Wuling Motors, and also confirmed Wuling's promise of "whatever the people need, Wuling will make."

Hongqi & Li-Ning

As time-honored brands in the domestic automobile industry and clothing industry, Hongqi and Li-Ning jointly launched a series of trendy items, which successfully set off a wave in the country. Hot flashes in the country. Let young people take the lead in the charm of Hongqi and Li Ning, and let domestic brands have a better image in the minds of young people, just like the accompanying text of Li Ning's official Weibo: Fasten your seat belt and feel this wave in advance Powerful "domestic power" made in China.

NIO & Double Happiness

NIO is a leading new energy vehicle brand in recent years, and Double Happiness is a time-honored domestic sports brand, most famous for its table tennis rackets and table tennis balls. On May 31, NIO and Double Happiness launched a joint series of products: table tennis racket set and No. 5 football. This cooperation between the old and new domestic brands has once again made people realize the strength of domestic brands.

BMW & Honor of Kings

As a popular mobile game in recent years, Honor of Kings is played by people regardless of gender, old or young, and it can be said to have huge influence. BMW previously cooperated with the mobile game "Honor of Kings" to jointly launch a "Heart of the Engine" Zhao Yun skin modeled after the BMW 1 Series sedan. It sold 150 million yuan in one day, which is more money than BMW made from selling the 1 Series sedan in one day.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.