Traffic safety public welfare posters-how to design public welfare posters?

221 Guangqi Honda's dream trip for children: Go to "zero" and protect children's safety

As the old saying goes, Guizhou has many mountains and inconvenient transportation since ancient times. Nayong Tianhe Experimental School is located in the center of Nayong County, Bijie City. In 22, the children who moved to the resettlement site began to walk out of the mountains and spend their primary school lives here. Today's traffic is no longer difficult, the road is full of traffic, and the school gate is full of bustling students in the morning and evening. Peng Ying, the headmaster, looks at it, but there are some worries. The environment between the county and the mountain village is very different, and the traffic safety of children going to and from school every day has always been hanging in her heart.

To her surprise, in September this year, in 221, "Guangzhou Automobile

Honda

Dream Children's Road Safety Charity Tour" (hereinafter referred to as "Dream Children's Tour") entered the campus, bringing interesting and practical traffic safety education courses to more than 1,6 children in the school.

knowledge interaction in blind areas around corners

is not limited to Guizhou. In 221, GAC

Honda

"Dream Children's Travel" project has been further promoted to Hubei, Sichuan, Tibet, Chongqing, Guangxi and other larger areas in China. From the "big hands holding small hands" parent-child public welfare enlightenment of traffic safety in 215 to the official upgrade of the "Dream Children's Travel" project in 219, the continuous investment of GAC

Honda

in the field of children's road traffic safety has shown a strong cumulative effect: in terms of content, the "resource package" of the aged courseware has been upgraded, and the professional tutorial covers children and adolescents aged 3-12; In terms of organization, the "trinity" teacher structure is perfect, and the combined teacher team of "enterprise+non-profit organization+campus" fully supports schools, special stores and other educational fronts; In practice, the "key flowering" and all-round promotion, the in-depth implementation area has expanded from first-tier cities to second-and third-tier cities, counties and townships, etc. So far, "Dream Children's Travel" has entered North China, South China, East China and the central and western regions, substantially improving children's road safety education and helping to achieve a "zero accident" beautiful society.

Sowing the campus: from liking "Child Warrior" to becoming "Child Warrior"

Li Miao Complete Primary School in Nanzhang County, Xiangyang City, Hubei Province, is 13 kilometers away from Nayong Tianhe Experimental School. The children here are also facing the problem of travel safety. As adults often go out to work, children can only go to school by themselves or be picked up by their elderly grandparents.

"The children here have a weaker awareness of road traffic safety, and some even don't understand traffic rules at all." Cai Chundie is a lecturer of Guangzhou Automobile

Honda

"Dream for Children" project, and she is also a mother. She knows that only by developing good traffic safety habits can parents feel at ease to let their children go out and experience the wonderful world.

The campus is the main position of children's road safety education. GAC

Honda

Dream Children's Travel has been providing customized teaching courseware, professional teachers, safety knowledge books and teaching AIDS for the school for many years, helping the school to establish a normal road safety education position.

Different from the "cramming" routine teaching, the "Dream for Children" class perfectly combines professional perspective and immersive scene teaching, focusing on stimulating children's interest and initiative, thus "doubling the effect". The traffic police are respected and authoritative in children's hearts. In the "Dream Children's Walk" class of Nayong Tianhe Experimental School, the police officer Xu Fei of Bijie Public Security Traffic Management Bureau "presented himself" to convince the children of the traffic rules, while the lecturer led the children to understand the common sense of traffic safety in a flexible and interesting way. By simulating the driver's perspective, the children

found

: "It turns out that the driver's uncle couldn't see so many places when he turned the corner" and "Only after learning this lesson did he know how dangerous his previous habit of crossing the road was".

Dream Children's Walking Class in Nayong Tianhe Experimental School

Ping Li, vice principal of Li Miao Primary School, was deeply impressed by the experience design of "No Man's Island in the Blind Zone": "Students sit in the car to experience it and see which places on both sides of the car belong to the blind zone. I think this link makes children feel immersive, which is very good."

"It is safe to be seen; It is useful to understand. " With this teaching concept

, Guangzhou Automobile

Honda

"Dream Children's Travel" teaches children according to their age, and each stop will teach them how to avoid danger correctly in combination with the characteristics of local traffic environment. Innovative activities have also greatly inspired the children. Zhou Xiaodie, a student of Nayong Tianhe Experimental School, created a wonderful work: "I usually find

many overload situations when I ride the bus. I want to remind drivers not to overload and tell everyone to cherish their lives and travel safely. Let's abide by the traffic rules together, so that we can walk on the right, do not run red lights, do not climb over the guardrail, know the danger and avoid danger. "

The painting of Overloaded School Bus

In addition to the rich classroom forms, the famous "Tong Hang Xia" has become the idol of children: "Tong Hang Xia especially likes to save children and keep those monsters away. When I grow up, I will save children like Tong Hang Xia." By developing the original animation IP of safety ambassador "Tong Xing Xia", GAC

Honda

has gradually strengthened the brand assets of safety education and further enriched the resource forms of children's teaching. At present, the cartoon "Fantasy Journey of Tong Xing Xia", the sci-fi story of Tong Xing Xia's Battle of Gama Star and the Himalayan audio story have all been launched, making practical traffic safety knowledge visual, interesting and scene-oriented. Children can learn road safety knowledge happily through wonderful stories in their daily lives.

With the strong support of traffic control departments, China Automobile Center, non-profit organizations and local schools, GAC

Honda

"Dream Children's Travel" will continue to build safety education positions in more schools across the country and further build a campus traffic safety education system.

special store relay: safe gas station, let the family grow up

"Living with kindness is like entering the room of Zhilan, and if you don't smell its fragrance for a long time, you will melt with it." Environment has a profound influence on behavior, and besides school education, family also plays a key role in children's road safety education. In 221, GAC

Honda

"Dream Children's Travel" not only built a normal safety education on campus, but also actively linked special stores all over the country to carry out fun parent-child

carnival

activities, so as to improve the road traffic safety awareness of parent-child families and create a "home castle" for traffic safety education.

In Guangzhou Automobile

Honda

Wuhan Longyang Special Store, the traffic police explain the professional knowledge to the children, and the lecturers of Dream Tour also set up interesting games such as "knowledge training factory" and "drunk driving experience", and based on the traffic environment characteristics of Wuhan, set up a simulated driving experience area to help the children master the traffic safety knowledge and safely deal with common road conditions; In Guangzhou Automobile

Honda

Chengdu Sanhe Special Store, the Sanhe Classic Car Museum will be combined to create an interactive scene with a strong automobile culture atmosphere for children, with a stronger sense of experience.

Parents are children's first teachers, which have an important influence on children's safe travel and education. The parent-child interaction school was specially set up at the activity site of Guangzhou Automobile

Honda

Parent-child Carnival

, so that parents and children can form a good family atmosphere of safety education in DIY car model cooperation, strengthen road traffic safety knowledge together and develop good safety behavior habits.

interactive carnival game session in special store

"Parent-child carnival

is not only interesting, but also meaningful, especially reminding parents that the awareness of safe travel, which is often overlooked, is actually very important." A car owner's father deeply felt, "I hope to hold more similar activities to form a better social atmosphere, so that children can be subtly influenced from childhood."

The person in charge of Guangzhou Automobile

Honda

Sanhe Store said: "I am very happy to participate in the' Dream Children's Travel' charity activity, and the special store also actively plays the role of a bridge to communicate with customers, so that more families and children can understand and learn road traffic safety knowledge together." Franchise stores have become an important force for the "dream children's walk" to cover more families, and are the front line of safety education outside the campus, which will affect more people in society and help children's road safety education.

Parent-child interaction school in special stores

The latest "China Children's Development Program (221-23)" this year points out that it is necessary to carry out safety self-care education, improve the safety awareness of children and their caregivers, help them master safety knowledge and skills, and cultivate children's safe behavior habits; Adhere to the combination of school education with family education and social education; Create a safe environment for children's growth in families, schools and communities.

In fact, Guangzhou Automobile

Honda

"Dream Children's Travel" has been actively practiced in schools, families and society for many years, focusing on consolidating campus education and extending it to special shops and family education at the same time, which has industry-leading significance, and has continuously expanded the influence of children's road traffic safety through steady accumulation.

Passing on the safety concept, Guangqi Honda adheres to the "zero" goal

Since 27, Guangqi Honda

has been adhering to the concept of "safety for all"

and has actively carried out the traffic safety education activities of "safe trip to China" with the aim of "educating a child, driving a family and influencing the whole society".

road safety documentary "Go to Zero" poster

After years of development, the cumulative effect of Guangzhou Automobile

Honda

"Dream Children's Travel" has become more and more obvious: on the one hand, the upgrading of teaching resources, age-old courseware, supporting teaching materials and creative cartoon IP have accelerated the systematization, standardization and interest of the whole safety education course. In 22, the Green Paper on Road Traffic Safety for Children in China, first published by joint scientific research institutions, provided important reference and suggestions for accelerating road safety education for children; On the other hand, the coverage of the activities has expanded, and it has now entered North China, South China, East China, Central China and other national regions. Through nearly 7 special stores of GAC

Honda

and more than 4 cooperative schools, it has achieved a larger crowd coverage, and online courses have covered nearly 2 million people.

photo of Nayong Tianhe Experimental School

photo of Li Miao Complete Primary School

Go to "zero" and protect a safe future. Guangzhou Automobile

Honda

is promoting the sustainable development of children's road safety education projects through solid actions step by step, and is striving to unite the forces of all sectors of society, constantly broaden the public welfare circle of road traffic safety, and strive to build a "zero accident" harmonious traffic society. How to design public welfare posters?

1. The design of public welfare posters needs to find a good creative entry point

Different people will express the same theme and the same meaning in different ways, and their entry points will not be the same. It is particularly important to choose a good starting point when designing public welfare posters. For example, we can design a public welfare poster to publicize compliance with traffic laws and regulations, and be creative about the consequences of never complying with the laws and regulations. We can describe the tragic scene of traffic accidents, so as to shock the audience, or we can cut into the grief brought to our families after failing to comply with traffic laws and regulations, and we can also describe the warmth and beauty of life to remind people to cherish life.

2. The design of public welfare posters speaks with graphics

Graphic language is the best communication language for public welfare posters. It is different from written language and sound language, and it has absolute advantages over the other two languages. First of all, graphic language is easy to express the designer's intention and be remembered by the audience. Secondly, graphic language can express complex emotions and meanings with concise graphics, and can lead to more thinking. Thirdly, graphic language is a borderless language, and the meaning can be understood regardless of the audience's educational level and language.

3. The design of public welfare posters should fully consider the nationality and timeliness of public welfare posters.

As a special mass media, public welfare posters should fully consider the problems of national culture. Although the concept of "national is the world's" is not novel, it is indeed worth thinking about. In recent years, a large number of works with "Chinese style" have appeared in the literary and art circles, which just confirms this view, so I won't go into details here.

About how to design the public welfare poster, Qingteng Xiaobian will share it with you here. If you are interested in page layout, website design,

graphic processing

, I hope this article can help you. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn. Dida Inc. joined hands to launch "222 Spring Festival Peace of Mind Channel"

With the Spring Festival of the Year of the Tiger approaching, how can we spend a safe, healthy and warm year of China under the situation of normalization of epidemic prevention and control? Recently, Dida Inc. App launched the "222 Spring Festival Peace of Mind Channel", which extensively linked all parties to provide users with warm-hearted travel guides and benefits, including Spring Festival travel suggestions from ten provinces and cities, one-stop tool kits, small red flower green channels, and nearly 5 media joint initiatives to protect users' peace of mind.

the person in charge of Dida Inc. products said that the epidemic prevention situation in Spring Festival travel rush is still complicated this year. Dida Inc. called on users to do their own safety and health protection no matter where they are. At the same time, he advocated that users should carry forward the spirit of mutual assistance and friendship, and join hands with * * * to protect the safe travel, and celebrate the Year of China.

practical suggestions for traffic control in ten provinces and cities

under the guidance of the Traffic Management Bureau of the Ministry of Public Security and the joint guidance of traffic control in ten provinces and cities, Dida Inc. combined with the safety details that are easily overlooked in the Spring Festival travel scene to give intimate suggestions to users from traffic safety, travel safety and other aspects.

in order to facilitate users to understand in different scenarios, the linkage forms are flexible and diverse, including public welfare posters, traffic police safety classes, in-vehicle voice broadcast, etc.

Among them, the traffic police safety small class, in the form of video question and answer, explains the big hidden dangers caused by common small mistakes in daily travel, so as to further strengthen users' awareness of safe travel. For example, "What are the hazards of talking on the phone and distracting while driving?

Beijing

The traffic police remind you that distracted drivers are distracted and it is difficult to avoid danger. "

Another example is, "What are the safety hazards of fatigue driving? Hebei traffic police remind you to doze off when you are tired and sleepy, and be careful that the vehicles roll straight. To be safe, have a good rest! "

It is worth mentioning that Dida Inc. has also launched a special dialect voice package, and the traffic police of ten provinces and cities give users advice on driving safety in the car in the form of" local accent ",which adds a touch of intimacy during the Spring Festival.

With nearly 5 media organizations, the forwarding mechanism for users who travel safely during the Spring Festival has formed a joint public effort

In order to work together with the general public, Qi Xin, Dida Inc., together with the Beijing Collaborator Social Work Development Center, and nearly 5 media organizations such as China Communications Daily and Science and Technology Daily, issued a joint proposal of "Travel safely * * * Celebrate the Year of China".

ten initiatives are catchy, calling on the general public not to travel unless necessary, and to be safe and orderly and strictly protect themselves when necessary; At the same time, give full play to the spirit of mutual assistance and friendship, actively practice the "hospitality" and "hitchhiking", and celebrate the healthy, low-carbon and temperate China Year.

For example, the initiative "green code nucleic acid is measured in time, and mask disinfection is not sloppy. It is the best policy to go home at the wrong peak to avoid the peak, and reduce the transfer. For example, "Hello, goodbye, take care, and treat guests like a spring breeze." carry