Guangdong short-sighted frequency band commodity slogan

With the recent listing of Aauto Quicker, we can see the future of short video from the capital. Since we are talking about short videos, we must also look at Tik Tok. It is estimated that the listing will be soon. There is no doubt that Tik Tok and Aauto Quicker are the top three short videos in application, but they are also fundamentally different, especially in traffic allocation algorithm.

1. Do you want to enjoy the beautiful scenery or record yourself?

First, let's take a look at the slogan of self-driving cars and Tik Tok:

Faster autonomous driving: record the world and record you.

Tik Tok: record a good life.

They all seem to be "records", but they have different feelings. Cars record the world and themselves faster through themselves, while Tik Tok records beautiful life. Whether the feeling is still the same record, let's analyze it further, because we live in this world, full of many good times and many bad times. Therefore, we have to see the beauty on the stage or other people, because we yearn for it. Therefore, we can see that Atto is a record of his participation, while Tik Tok is a record of watching beautiful things and time.

2. The positioning difference is obvious.

Just as the characteristics of records are different, it can be directly seen that there are obvious differences in the positioning between Tik Tok and a auto faster.

Tik Tok positioning

It is a pyramid structure mode that outputs high-quality content and super media. The big V in the head is very powerful, but the group at the tail is very difficult, and the proportion of the group at the tail is very high, at least above 80%.

Tik Tok provides people with a consumption scene platform that constantly outputs brand-new content, allowing brand-new content to interact with users. At the same time, it highlights the goods. Tik Tok has a great opportunity to bring goods. You don't have to have a lot of fans to bring goods in Tik Tok. The video with the goods itself is an explosion. Even if the number of fans is small, you can still bring the goods, and the cold start can be completed by recommendation.

Automatic rapid positioning

The concept of forming a strong community can be regarded as an olive model, which is in sharp contrast to the pyramid model. Even bloggers in Central China can have more opportunities. This part of the community mainly comes from the third-and fourth-tier cities, belonging to the sinking crowd, which is more suitable for social interaction and the community with goods in the same city. For example, Sanda brother live broadcast 10 hour brings 654.38+600 million goods, which are basically standard products and sell everything.

Aauto treats all anchors equally. It may not have the gorgeous content of Tik Tok, but it is more friendly. Because fans like the content of the anchor, they will buy the content recommended by the anchor, so it is more suitable for personalized anchors and personalized products in Aauto Quicker.

All in all, quick hands shoot people, Tik Tok shoots goods.

3. The user group portraits are so different.

Tik Tok mainly focuses on young people in first-and second-tier cities, while Aauto Quicker focuses on sinking markets, mainly in third-and fourth-tier cities, and promotes second-tier cities at the same time. The users are young people in small towns in these cities.

Young people in different cities may be in different classes, have different educational levels and living conditions, and have different behavior habits. These differences will directly promote the faster product evolution of Tik Tok and Aauto. So what are the differences?

For example, in first-and second-tier cities, the Internet has developed rapidly, the penetration rate is also high, the overall pace of life is fast, there are many entertainment and resources, the ways are changeable, and at the same time, they are more fully and sensitive to time and utilization, and different habits will change quickly, so they need more fresh content to stimulate. For young people in third-and fourth-tier cities, the pace of life is relatively slower, there are fewer entertainment resources, and they can have more leisure time for entertainment, and the entertainment methods may be less but more stable and efficient.

Aauto Quicker is more about establishing connections between people, allowing users to form natural interaction and companionship, and can have more information feedback. What Tik Tok does is the connection between people and content, helping users find more things they want to see, thus consuming their own time to bring commercialization.

4. Different purposes and different recommendation algorithms.

Seeing that there are so many differences between Tik Tok and Aauto Quicker, the traffic recommendation algorithm of this platform will naturally have obvious differences.

Tik Tok algorithm logic

Tik Tok pays more attention to content and quality. If it is tens of millions of V, each short video can reach 10%-20%. If your content is of good quality, it can be higher. In addition, Tik Tok also has the function of content recall. There is a recall period, which can be understood as the validity period of short videos. Once sent after 24 or 48 hours, it is not recommended to send. However, due to the recall period, there may be another outbreak.

Generally speaking, the algorithm logic and weight relationship of Tik Tok are as follows:

10 points content quality+1 points relationship +0. 1 points two-way interaction.

Automatic fast algorithm logic

Because Aauto Quicker pays more attention to the content ecology, the fan reach rate is higher, reaching 50%-60% or even higher, and the recall period is shorter, which can better re-expose the blogger's high-quality content. Why the recall period is short is related to the algorithmic values of Aauto Quicker. The value of Aauto Quicker is to enhance the happiness of every blogger and let more people be seen inseparably. This is an inclusive value. Therefore, a powerful Aauto Quicker will be a community link, because it will better promote the communication between people.

Generally speaking, the algorithm logic and weight relationship of Aauto Quicker are as follows:

5 points content quality +5 points relationship+1 points two-way interaction.

Through different algorithmic logic and weight relations, it can be clearly seen that Tik Tok and a auto faster have very different essential value orientations.

5. Is it good or bad that 5.Tik Tok and Atto are faster? How to deal with future competitive challenges?

The emergence of Tik Tok and fast cars is a new great pioneering work after the Internet. Tik Tok has created a series of explosive products for us, while Aauto Quicker can continue to self-evolve, create more people's own Internet celebrity IP and provide opportunities for more people. However, Tik Tok shows us more beauty. Auto Quicker lets us keep recording our beauty. For our life, I hope we can see beauty and try to build our own beauty instead of just looking at others. Therefore, from this perspective, Tik Tok and Atto Fatic are neither good nor bad, depending on how we look at it.

How much competition and challenges will Tik Tok and self-driving cars face in the future?

In terms of gameplay, Tik Tok has many similarities with Weibo and Zhihu. It uses a top-down gameplay, first infiltrating from first-and second-tier cities, and then slowly infiltrating to the bottom to expand the scale of users. However, while attracting young people in small towns, how to ensure that the content will not be over-generalized, the key is not to let the old users who pursue a better life lose, so as not to become the next Aauto sooner.

Aauto Quicker is very similar to Pinduoduo in gameplay. It adopts a bottom-up gameplay, first occupying the mass market, and then slowly trying to be recognized by the mainstream crowd. Although it seized the sinking market, it was labeled as vulgar in 20 16. In order to tear off the vulgar label, Aauto Quicker also began to try brand upgrading, went to the front desk for exposure, and began to sponsor variety shows. The purpose is to let more upper-level users know Aauto faster and gain more recognition from first-and second-tier young people.

In this way, in order to become nationals and products at the top of the food chain, Tik Tok and a auto faster will inevitably extend to each other's hinterland in the future, which will be a tough battle. With more and more users overlapping, the competition will become more and more fierce.

In the new year, it is expected that the change and competition between the two will definitely bring new changes to our lives.

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