Measures for the Management of Outdoor Advertising in Hubei Province

Article 1: In order to strengthen the management of outdoor advertising, protect the legitimate rights and interests of outdoor advertising operators, advertisers and consumers, and promote the healthy development of the advertising industry, in accordance with the Advertising Management Regulations of the State Council (hereinafter referred to as the "Regulations") ), these measures are formulated based on the actual conditions of our province. Article 2 Any unit that uses words, paintings, images and other means of expression to set up, post and draw outdoor advertisements on buildings, billboards, windows, light boxes, neon lights, electronic displays, vehicles and other media within the territory of this province and Individuals, as well as outdoor advertising business operators, must comply with these measures. Article 3 The Provincial Administration for Industry and Commerce is responsible for the management of outdoor advertising in the province; the administrative bureaus for industry and commerce at the prefecture, city, state and county levels are responsible for the management of outdoor advertising within their respective administrative regions.

Urban construction, transportation, public security, land management and other departments should assist the industrial and commercial administration authorities in the management of outdoor advertising according to their respective responsibilities. Article 4: Regional administrative offices, municipal, state and county people's governments shall, in accordance with the overall urban development plan, organize the departments of industry and commerce, urban construction, transportation, public security, land management and other departments to formulate specific plans for the installation of outdoor advertisements in their respective administrative regions. The specific plans shall be supervised and implemented by the industrial and commercial administration authorities. Article 5 Units and individuals must obtain the consent of the relevant competent authorities in advance when constructing outdoor advertising facilities, submit a business license and the approval opinions of the relevant competent authorities to the industrial and commercial administration authorities in accordance with regulations, and review and register them with the industrial and commercial administrative authorities before proceeding. Construction can be started on lots or buildings that meet the specific planning requirements for setting up outdoor advertising. Article 6 If the construction of outdoor advertising facilities requires the occupation of a site or building, the construction unit or individual shall pay site fees or building occupancy fees to the site or building users or operators. The charging standards for site fees and building occupancy fees shall be formulated by the Provincial Administration for Industry and Commerce in consultation with the provincial price, finance, and urban construction departments, and shall be implemented after approval by the Provincial People's Government. Article 7 Outdoor advertising facilities belong to the investor and builder, and no unit or individual may occupy, dismantle or damage them at will. If it must be occupied or demolished due to national construction, etc., appropriate financial compensation should be given.

The provisions of the preceding paragraph do not apply to the removal of illegal outdoor advertising facilities or removal of illegally posted advertisements. Article 8 Units and individuals operating outdoor advertising business must go through the approval and registration procedures in accordance with Article 6 of the Regulations and obtain an enterprise legal person business license or business license. Article 9 The content of outdoor advertising must be true, healthy, clear and understandable, and must not deceive users and consumers in any form. Article 10 Outdoor advertisements that contain any of the following contents are prohibited from being set up and posted:

(1) Violate our country’s laws and regulations;

(2) Damage the dignity of our nation;

(3) Containing the Chinese flag, national emblem, and national anthem;

(4) Containing reactionary, obscene, superstitious, and absurd content;

(5) ) Fraud;

(6) Belittle similar products or service levels in the same industry;

(7) Irregular text and writing; Article 11 Advertisers apply to set up, To post or draw outdoor advertisements, relevant certification documents must be submitted to the advertising operator in accordance with Article 11 of the Regulations. If the supporting documents are incomplete, untrue or the content of the advertisement violates the regulations, the advertising operator shall not publish it. Article 12 Any outdoor advertisement that violates the Regulations and these Measures is prohibited from being posted. When posting outdoor advertisements within the urban area, they must be posted on public advertising boards after review and approval by the industrial and commercial administration authorities. Public advertising boards shall be uniformly set up by county and municipal industrial and commercial administration agencies. The industrial and commercial administration authorities shall fully consider the reasonable requirements of the poster when determining the posting location. Article 13: For outdoor advertisements that are posted without approval or at designated locations, the industrial and commercial administrative authorities shall order the posters to remove them themselves; if the posters cannot be found, the industrial and commercial administrative authorities shall organize efforts to remove them. Article 14 Anyone who violates the provisions of these Measures by posting outdoor advertisements indiscriminately and causing serious consequences shall be investigated and punished by the industrial and commercial administration authorities. If the investigation and handling work involves responsible persons outside the administrative region, the relevant industrial and commercial administrative agencies and other departments should provide assistance. Article 15: Any unit or individual has the right to stop the indiscriminate posting of outdoor advertisements to keep buildings, trees, poles and other facilities clean and tidy. Posters who do not accept dissuasion can be reported to the industrial and commercial administration authorities.

Article 16 Enterprises, public institutions, and individual industrial and commercial households that use their own venues to publish temporary business advertisements to promote their own businesses shall use movable billboards uniformly after approval by the local industrial and commercial administrative authorities. The specifications and styles of movable billboards shall comply with the regulations of the industrial and commercial administration authorities. Article 17 The placement of movable billboards shall not affect the passage of pedestrians or hinder the movement of vehicles. Article 18 The industrial and commercial administrative authorities shall supervise and inspect the location, content and expression methods of various outdoor advertisements, and any violations of regulations or non-compliance with requirements shall be corrected. Article 19 Party and government departments, people's organizations, judicial organs and other relevant units that post notices, slogans and other publicity materials are exempt from registration, but they must agree with the industry and commerce, urban construction and other departments on the appropriate posting location. When building new publicity windows (cabinets, columns) in public places, prior consent must be obtained from the industrial and commercial, urban construction and other departments.