New journey in the Year of the Tiger: Beiqi Ruixiang's first batch of new cars are sent to the whole country in the Spring Festival.

Just after the Lunar New Year, Beiqi Ruixiang Automobile Factory has resumed its former busyness. On February 9th, the ninth day of the first month of the Year of the Tiger, Beiqi Ruixiang Company held the launching ceremony of the 222 Spring Festival. Liu Wei, Party Secretary and Director of Chongqing Hechuan Automobile Industry Development Center, Feng Chengdong, Chairman of Chongqing Hechuan Transportation Equipment Manufacturing Industry Development Co., Ltd., and relevant team members of the two units, Deng Ren 'an, Party Secretary and General Manager of Beiqi Ruixiang Automobile Co., Ltd., Liao Xionghui, CEO of Beiqi Ruixiang Automobile Co., Ltd., relevant leaders of Beiqi Ruixiang and nearly 1 employee representatives attended the event. In a warm atmosphere,

at 1: 18 a.m., the launching ceremony of Beiqi Ruixiang Company in 222 was officially held. Representatives of the company and leaders of Hechuan Automobile Industry Development Center delivered speeches, summarizing and reviewing the achievements made by Beiqi Ruixiang Company, and placing high hopes on the development of the company in the new year. With the roar of salute, a logistics vehicle loaded with Beiqi Ruixiang passenger cars and commercial vehicles slowly drove out of Beiqi Ruixiang factory, and the new vehicles will go to the passenger car market and commercial vehicle market in China respectively. The simultaneous shipment of two types of vehicles, passenger and commercial, is an important measure for BAIC Ruixiang to realize the strategy of both passenger and commercial, and it is also a crucial link for enterprises to implement the business philosophy of "four innovations and three mergers". At the same time, the curtain of solid foundation and deepening development of BAIC Ruixiang in the new year has also been officially opened.

The past year of 221 is of great significance to BAIC Ruixiang. As the first year of the company, BAIC Ruixiang has achieved innovative breakthroughs in brand, products, marketing and channels, and gradually won unanimous praise from the industry and users, and achieved remarkable results. The first strategic passenger car model, BAIC Ruixiang X5, won the fifth place in 221 with the strong comprehensive strength of "Big 7-seat full-scene SUV". The first commercial vehicle rolled off the assembly line, which realized the strategy of developing both passenger cars and commercial vehicles by BAIC Ruixiang, helped enterprises to realize the favorable situation of "two legs" running fast, and laid a solid foundation for the rapid development of BAIC Ruixiang.

Beiqi Ruixiang, as a new independent automobile brand, has a clearer insight into the needs of users for the automobile industry in the new era, and will become a "user brand in the new era", and is committed to providing consumers with higher quality products and services. Therefore, Beiqi Ruixiang has planned a series of activities around users, such as super brand day online pet powder punching, smart mountain city online celebrity scenic spot punching, innovative "Ruixiang Village" rural revitalization plan, etc. In the fierce market competition, Beiqi Ruixiang X5' s good sales performance has boosted the overall sales of the enterprise. The market demand and the continuous expansion of its fan base have made Beiqi Ruixiang more confident to meet the challenges of the new year.

Beiqi Ruixiang, which ushered in a good start in p>222, seized time on the production schedule by deploying early, starting early, seizing the opportunity and grabbing the market, and delivered the new cars produced to various channels and outlets more efficiently, thus becoming a helper on their struggle for a better life in the New Year.

in terms of channel construction, Beiqi Ruixiang adheres to the "four modernizations" strategic idea of modularization, flexibility, light weight and intelligence in marketing channels, and has opened nearly 1 city exhibition halls and dealer stores in Chongqing, Guizhou, Yunnan and Sichuan in the southwest region, and even Tibet with the highest average elevation in China, and also opened some city experience stores to large business districts where consumers gather, so that they can buy the best-selling models of Beiqi Ruixiang at their doorsteps. ?

in a well-off society in an all-round way in the new era, people's consumption structure is constantly being optimized. Based on the profound insight into market rules, BAIC Ruixiang made clear the "three-in-one" development strategy of "developing passenger cars and commercial vehicles simultaneously, traditional energy and new energy in parallel, and paying equal attention to domestic and foreign markets" at the beginning of its brand establishment, and planned to create differentiated and distinctive high-value automobile products through technological innovation and product innovation. The expedition of the passenger and commercial vehicles is the perfect landing of Beiqi Ruixiang's "three-in-one" strategy, which will lay the foundation for the next stage of strategic implementation of Beiqi Ruixiang and realize the "two-lane" driving. Beiqi Ruixiang is also more emboldened to meet new challenges.

dream a new journey and strive for the future. In the new year, Beiqi Ruixiang will be more firm in the concept of "to be new and better" and provide consumers with higher quality products and services in the era of comprehensive well-off. In terms of product layout, Beiqi Ruixiang will officially release brand-new commercial vehicle brands and series of commercial vehicles, and will also launch the first brand-new models such as new energy vehicles and cars, further enriching the product matrix and sprinting the annual sales target; At the same time, constantly optimizing the layout of the developed channels such as Southwest China and Tibet will open up more domestic regions, dig deep into the market, promote the sinking of channels, and accelerate the construction and formation of marketing channels in the whole country; In marketing, we will continue to chase after the light with users and enjoy it together. We will explore more fun exclusive gameplay and benefits with users, deeply bind with users, create value for users and achieve growth for enterprises.

Wan Cheng is full of mountains and rivers. With the departure of the first batch of Beiqi Ruixiang Spring Festival motorcade, the new journey of Beiqi Ruixiang in the New Year has also started in an all-round way. This new star in the independent automobile industry will surely contribute to the better life pursued by consumers in the new era.