The Application of Characters in Print Advertisement Design

The Application of Characters in Print Advertisement Design

The so-called advertising design refers to the intermediate process from creativity to production. The following is the application of the words I shared in print advertising design. Welcome to read!

First, the types of characters in print advertising design

With the development and progress of society, print advertising design appears in people's field of vision. Through the design of print advertisements, merchants can achieve the purpose of promoting products, improve product visibility and enhance consumers' cognitive ability of products, which is conducive to the development of enterprises. Therefore, writing, as an information carrier, is adopted by more print advertisement designers to enhance the effect of advertisements. In print advertising design, there are mainly two kinds of characters, one is Chinese characters and the other is Latin characters. Although both languages have evolved slowly in the long river of history, they have retained their own unique cultures. First of all, many Chinese characters belong to hieroglyphics, which are formed in the continuous simplification of hieroglyphics. Their words are very similar to pictures, but they are just regular forms of pictures. In print advertising design, proper text expression can make the advertisement more creative and give the audience different aesthetics. At present, the frequency of using words in print advertising design in China is relatively high, such as titles, slogans and copywriting. In the process of designing typesetting, advertising designers usually choose traditional calligraphy forms and fashionable new fonts to give different visual impacts to the audience. Secondly, designers need to make reasonable choices when using Latin characters. Only by properly inserting Latin characters can we give full play to the integrity of print advertising design. In the past few years, the application of Latin characters in print advertising design in China was relatively small, but in recent years, the frequency of its appearance has become higher and higher, especially after foreign brands flooded into the China market, the application of Latin characters in print advertising design has gradually increased.

Second, the application characteristics of characters in print advertising design

The application of characters in print advertising design has four main characteristics: first, readability; The second is uniqueness; The third is artistry; The fourth is consistency. First of all, the characters in print advertising design must be readable, meet the needs of the audience for advertising, and make the audience have an overall perception and understanding of the theme of advertising. Therefore, it is necessary to use standard words and arrange them according to the principle of conciseness, which can not only make the audience easy to remember the propaganda words, but also highlight the theme concept of advertising design and effectively convey the product information to the audience. Secondly, the characters used in print advertising design must have distinct personalities, which can fully reflect the advertising personality and bring different visual impacts to the audience. Text is an important part of print advertising, and it also represents the image of advertising. Designers should fully tap the attributes of text and convey the text information in a reasonable way. If the advertising product has a target group, the text must convey specific information, so that the audience can instantly clarify the pertinence of the advertisement. Thirdly, the words used in print advertising design must be artistic, so as to attract more consumers. The purpose of print advertising design is publicity, so to make print advertising more attractive, we must fully express artistic sense, enhance consumers' aesthetic sense, and enhance advertising effect with its special visual appeal. Advertising text can change naturally and moderately, but it should not be too messy or scribbled, so as not to give people a sense of boredom. Finally, the words used in print advertising design should be consistent in form and content, so as to avoid the inconsistency between appearance and appearance, which will affect the visual experience of consumers. We must pay full attention to the publicity effect of print advertisements, and the form and content should be harmonious in order to attract more consumers and achieve the purpose of publicity.

Third, the application of words in print advertising design

1, the application of graphic characters

Chinese characters have been enduring for thousands of years, and they have been simplified and passed down in the development and progress of society. They are an important part of China's traditional culture and have laid a solid foundation for modern people's communication and exchange. Many Chinese characters in our country belong to hieroglyphics, which are constantly evolved from graphics, with profound connotations and more image elements. Therefore, in modern print advertising design, designers can use symbols or metaphors to implement graphic text design, which not only can achieve the purpose of impacting consumers' visual nerves, but also its innovative creativity is worthy of recognition. With the continuous development of graphic characters in China, their forms of expression are more diversified, and they are widely used in print advertising design in the form of themes. The aesthetic expression of graphic characters is very strong, which requires advertising designers to realize the intuition and aesthetic degree of the characters used, and also requires designers to continuously dig deep into the profound connotation of the characters, so as to enhance the creative thinking of graphic advertising designers.

2. Comprehensive application of characters

There are many comprehensive applications of words in print advertising design, which need advertising designers to pay attention to two aspects: one is to follow the principle of words, and the other is to pay attention to the form of words. First of all, text typesetting is very important in print advertising design. Reasonable typesetting can bring extraordinary visual impact and aesthetic enjoyment to consumers, otherwise it will not stimulate consumers' interest. Usually, text typesetting should conform to consumers' habits, make them easy to identify, and pay attention to innovation on the basis of conforming to consumers' visual habits. Secondly, in order to give full play to the effect of print advertising design, it is necessary to accurately locate the text expression form, make the designer's design concept more in line with relevant standards and norms, and pay attention to the harmony and unity of the whole print design. The arrangement of words should conform to the content of advertising design, which not only plays the role of finishing touch, but also attracts consumers' attention in the form of beauty.

Four. conclusion

In short, the application of words in print advertising design must have certain artistic expression, and the expression of words should be clear, so as to enhance the effect of advertising. As one of the important means of modern enterprise propaganda, print advertising plays an important role in the future development of enterprises and affects consumers' consumption concept. With the development of society and the progress of the times, information dissemination and market management strategies have become an important embodiment of enterprises to enhance their competitiveness, and print advertisements have an important impact on them. With the development of creative culture in China, the application of characters in print advertising design will be more extensive.

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