Cold storage slogan daquan

Apple's unsalable sales are caused by many reasons. What we see is "Apple's unsalable sales, help us" is a propaganda slogan concocted by e-commerce. They are playing the "wolf coming" trick, which finally makes it hard for us to believe which one is really unsalable.

First of all, there are too many apples planted, and the market exceeds demand. Compared with the requirements of planting conditions, apples are not harsh. They are relatively common cash crops, and many fruit farmers make a living by planting apples.

After planting a large number of apples, the picked apples cannot be sold out at once. After all, the market demand is indeed limited, and if there are special circumstances, Apple's sales will drop even more.

Therefore, in order to prolong the sales time of apples and grasp the initiative of price to a certain extent, fruit farmers will choose to spread fine sand and dig cellars for storage.

The second is the update of refrigeration technology. Apples can be stored for about a year. Traditional storage methods can only be stored for 3-5 months, and are prone to accidental decay and possible theft. However, when cold storage enters the field of vision of fruit farmers, many fruit farmers will choose to use cold storage instead of traditional methods. After all, it can be kept for about a year.

However, this method also has some shortcomings, that is, after the apples entered the cold storage, the owner of the cold storage took the lead, and he played the role of middleman between the fruit farmers and businessmen and began to earn the difference. Sometimes without even informing the fruit farmers, they sell apples themselves and then inform the fruit farmers to get the money. It is quite difficult for the fruit farmers to defend their rights.

Third, some e-commerce companies spend too much sympathy and are used to playing emotional cards. In addition to the excessive number of apples and the upgrading of preservation technology, there are also "feelings" of artificial speculation. Some e-commerce companies are not fruit farmers at all, but they use the slogan of "fruit farmers are unsalable" to fool consumers into sympathetic consumption.

However, later, consumers gradually discovered that this was not the case at all. People who shout these slogans just play emotional cards and then collect profits.

Fruit farmers who are really unsalable and need help don't have enough publicity means and resources, so they can only watch those apples rot slowly or be forced to sell them to merchants at high prices.