Work plan of new media department in office

Article 1 Work Plan of New Media Department of Office

I. Summary of work

This semester, the focus of the news department is to strengthen

Work plan of new media department in office

Article 1 Work Plan of New Media Department of Office

I. Summary of work

This semester, the focus of the news department is to strengthen the construction of the team system, establish the assessment system, make the work arrangement and performance assessment have rules to follow, increase the amount of news and articles, and actively assist other departments of the student union. In view of the characteristics of the news department itself, this semester, we will carry out some internal team activities to strengthen the internal communication of the team, and at the same time, the news department plans to hold an activity for the students of the whole hospital.

Second, the system construction

In the near future, the Department of Public Information will formulate a series of systems to evaluate members' performance. The overall plan is as follows:

1. The Minister of Information is responsible for coordinating the work arrangement of the whole department and communicating and cooperating with other departments of the Student Union in time.

2. The basic score of each member is 60 points, which is judged according to the usual workload and work enthusiasm.

Reward system:

1) 5 points will be added for each news brief, and the same news published in multiple campus media can accumulate extra points;

2) Add 10 to the large-scale event report, and the same news published in multiple campus media can accumulate extra points;

3) For each poster, the poster producer will get 5 points;

4) Every time an article is published, 5 points will be added, and the same article published in multiple campus media can accumulate extra points;

5) Cooperate with other departments of the Student Union, and add 5 points for each shooting task;

6) The main person in charge of planning the internal activities of the news department in the name of a group or an individual gets 15, and the rest of the group members get 10.

Punishment system:

1) At the regular meeting every two weeks, members who have not published a manuscript will deduct the corresponding score according to the minimum amount of manuscripts published within two weeks;

2) One-time reduction of the membership base for which tasks are unreasonably shirked 10 point;

3) Members who delay submitting tasks or contributions without reason will be deducted 5 points at a time;

4) Regular meeting 10 minute, 5 points will be deducted for being late for more than 5 minutes, and 5 points will be deducted for being late for 10 minute if absent from the regular meeting without reason;

5) For those who are absent from team activities without reason, the score will be reduced by 15 at one time;

Note: Those who have scored less than 60 points in three consecutive regular meetings will consider whether to quit the news department, and the top three students will receive the certificate of "Excellent News Department Member of the Youth League Committee of the School of Business Administration" each semester.

3. The Vice Minister of the Ministry of Information should do a good job in the regular meeting every two weeks, pay attention to the work progress of members, treat the performance appraisal of members of the Ministry of Information fairly, summarize the work of members of the Ministry of Information on a regular basis, be responsible for the comprehensive assessment of the work of members of the Ministry of Information at the end of their term of office, and give appropriate rewards to those who perform well.

Three. work arrangement

1. To increase the amount of news articles and improve the quality of news, in addition to the construction of reward and punishment system, we should also actively contact other news organizations and hold some study and exchange meetings.

2. Actively cooperate with the work arrangements of various departments and report the relevant activities of the college in time.

3, improve team building, improve the work enthusiasm and work efficiency of members.

4. Organize member activities within the news department, strengthen internal communication and improve team awareness.

5. Hold an activity in the hospital (under planning) to fully exercise the practical ability of the members of the news department in activity planning. Ministers and deputy ministers are responsible for guiding and supervising this activity.

Chapter II Work Plan of New Media Department of Office

I. Internal construction of departments

(A) Division of functions of departments

1, art design group: mainly responsible for all kinds of graphic design, such as posters, PPT, text publicity programs, etc.

2. Video group: mainly responsible for the production and shooting of various dynamic videos.

3. Publicity scheme design group: according to the needs of the original large-scale brand activities of the Student Union, we divide special new media department personnel to track and understand the whole activities, and at the same time design a complete large-scale publicity scheme for them from the unique perspective of propagandists to expand the overall influence of the activities.

4. Activity data summary group: mainly responsible for collecting photos and impact data of activities of various departments in time, collecting and summarizing activity data, facilitating the review of activities of various departments and the summary of students' union, and being responsible for the assessment of new media departments.

(2) Department personnel training

Because of the unique skills of propaganda work, it is necessary to train and improve the design skills of members of the new media department to ensure the quality of propaganda work, improve their personal skills and inherit the tradition of the department.

Training methods:

1) After the new recruitment is completed, a communication meeting will be held between the previous and current members of the new media department. The new media department will recommend the technical bibliography of current members and recommend the installation of operating software, which is conducive to giving full play to the independent learning ability of members.

2) Use lectures, seminars and other forms to hire talents with high skills such as hand-drawing, PS, poster design, news photography and video production. , and the corresponding theme training, full participation. After the training, according to what each member has learned, they will be divided into different functional groups according to their major.

3) Regularly select relevant skill videos and send them to new media groups for sharing, so that staff can learn technology in their spare time.

(3) Regular evaluation by departments

Regular meetings are held within the department to summarize the recent completion of various publicity work, the performance of various ministries and the technical progress. At the same time, the better design results in the activity are selected for display and discussion, so that rewards and punishments are clear and employees are encouraged to work hard.

(IV) Summary of activity data

Within the department, the activity data collection team is responsible for establishing a database of all activities of the student union and classifying them according to the department and time, so as to collect activity data in an orderly and timely manner and facilitate summary and use.

Second, the main work of this department

The new media department effectively publicizes the activities in the student union by establishing and giving play to the role of various propaganda positions and methods, so as to achieve the timeliness and creativity of publicity and reporting. At the same time, fully cooperate with the network department with network propaganda resources and the newspaper with paper propaganda channels, and change the propaganda function of auxiliary activities into active publicity function, so as to promote the students in an all-round and efficient way.

(A) grasp the traditional way of publicity and integrate new channels of publicity.

On the basis of making full use of traditional propaganda channels such as posters, banners and exhibition boards, we should keep pace with the times, pay attention to the propaganda function of the Internet information platform, expand the propaganda platform, and increase online propaganda. Incorporate into social networks such as Yiban and Renren.com, Weibo, BBS, Student Union website and other channels for publicity, so as to achieve timely updates and timely feedback, so that all teachers and students in the school can pay close attention to the activities of the Student Union conveniently and quickly.

(2) Pay attention to internal communication and strengthen the links between institutions.

In order to do a good job in publicity, members of the new media department should pay attention to the major brand activities of various departments within the student union, pay attention to communication with members of various departments, and understand the theme of the activities and the required publicity methods, so as to better complete the publicity work. At the same time, we will strengthen communication with the new media departments of the student unions of various colleges, appropriately exchange technical input or publicity methods with the new media departments, and carry out publicity and cooperation of large-scale brand activities at the school level and college level to expand the influence of the activities.

(C) Change the single publicity mode and pay attention to the comprehensive publicity scheme design.

In view of the large-scale brand activities of the Student Union, the new media department should jump out of the original auxiliary propaganda role, no longer simply adopt traditional propaganda modes such as posters and banners, but set up a special activity planning and design team, integrate it into the planning of the activity organization department, conceive an overall publicity plan for its activities, and form a comprehensive publicity plan integrating various publicity methods to expand the audience and improve the participation in the activities.

(4) Do a good job in summing up the activities in the later period and strive to innovate the publicity mode.

After all kinds of activities, collect relevant information, evaluate and summarize the overall publicity of the activities, improve the bad places, and discuss whether it can be done better, so as to make up for the shortcomings and make innovations in future publicity.

(e) Regularly review the activities of the student union to strengthen its cohesion.

The new media department only needs to pay attention to the early stage of the activity, and at the same time, according to the requirements of the department, after the activity, organize the activity materials for the department to form an image set such as videos, which is convenient for the relevant activity departments to review and communicate the activities by using the summary materials and enhance the overall cohesion of the department members. Moreover, at the end of each semester, the activities of all departments of the student union should be summarized as a whole to enhance the cohesion of the student union as a whole.

(six) change the concept of auxiliary functions, and actively carry out its own brand activities.

The function of the new media department is not only to assist other departments to carry out publicity activities, but also to actively publicize the student union and the school, and to do activities that are conducive to establishing the student union and establishing a good image of the school. Therefore, the new media department should start planning its own brand activities in this school year, such as "A University Mascot Collection Competition" (see Annex for details), aiming at selecting a mascot that conforms to the image of the school, integrating the school concept into students' lives with the image of the mascot, and rallying the strength of our students.

Article 3 Work Plan of New Media Department of the Office

First, vigorously enhance the attention of new media platforms. On the basis of covering 60% of the students in the whole school at present, we will further improve the coverage rate and strive to reach more than 90% in the coming year. In order to strengthen the interaction and communication between the platform and the audience and attract students' attention, more online activities that students like can be carried out. For example, the "Li Zhe Goddess" selection activity is held on the WeChat platform, which encourages students to actively show their youthful charm with their classmates. Taking the students of the national flag team and etiquette team as examples, on the one hand, it provides students with knowledge of popular science etiquette, on the other hand, it conveys positive aesthetic interest and positive sunshine energy to students.

Second, explore the information collection capabilities of new media platforms.

Information can be collected through research on WeChat and websites. Research topics can provide information for better carrying out student union work, such as "survey on the popularity and satisfaction score of student union activities", "activities and services you expect the student union to provide" and "who do you want to meet in Zhejiang". The implementation can arouse students' enthusiasm by setting up a lucky draw. The prize can be a student union activity package, or an attractive and easy-to-implement prize such as a souvenir signed by Jam Hsiao.

Third, further strengthen the quality of push messages from new media platforms.

I not only highlight the content, but also pay attention to the innovation of form. In view of the fact that the number of readers pushing content on platforms such as WeChat accounts for a low proportion of the total number of followers, first, according to the language environment and social current affairs hot words that most students are familiar with, writing push text in fresh and lively language is conducive to students' generation of * * * more "grounded gas"; Second, in the choice of content, we should think from the reader's point of view and interact with students with concise and clear expressions, so as to be close to students, serve students and guide them; Third, on the existing basis, keep up with the development trend of new media, constantly explore and improve the application of new media technology, understand the development trend of media, dare to try different technologies and forms, and give the audience a better reading experience.

Fourth, strengthen cooperation with school associations. In view of the current shortage of new media staff in the student union, we will further deepen cooperation with the media department and propaganda department of the school association and strengthen exchanges with the college student union. We will jointly carry out more online activities with the association. In the early stage of the activity, everyone can discuss and plan with each other, brainstorm and collide with more brilliant ideas. During the activity, we will deepen friendship, exchange experiences and grow together with officials from different departments.

Operation and planning of verb "window of Zhejiang Association for Science and Technology". As a service platform jointly operated by Zhejiang Association for Science and Technology and major associations, "Window of Zhejiang Association for Science and Technology" has nearly 5,000 followers. Based on the technical support of Hangzhou Jufei Network Technology Co., Ltd., the platform provides independent exhibition and exchange sections for various scientific and technological communities, and embeds the service menu of the service number platform. Users can browse the electronic posters of all science and technology associations, introduce the pictures and texts of the associations, register for the activities of the associations, join and view my associations, etc. At the same time, the service number will push the club's weekly activity summary and next week's activity preview every week. The Federation of Associations has innovated the recruitment of new members of the association into online registration of WeChat, and successfully realized the comprehensive online recruitment of new members of the whole school. This also makes Zhejiang Sci-Tech University the first university in China to implement comprehensive online recruitment of new associations, which not only promotes the successful transformation of our student associations from offline organizations to offline vertical integration (two-pronged approach), but also lays a successful foundation for our student associations to comprehensively promote the construction of new media platforms and ensure the extensiveness and depth of new media work in our student associations. Therefore, in the next work, we will further promote the new media process of student associations. On the basis of serving our community and enjoying the convenience of new media, we pay more attention to leading our community to carry out and promote their own new media work. Taking the "window of the community" as the intersection point, we will integrate the strength of more than 50 communities in our school/KLOC-0 to create a new media alliance for college students' communities.