The latest policy of education and training industry

The "double reduction" policy has landed, and the teaching and training industry has ushered in a major change. The deepening reform of in-school education is going on, and the discipline institutions will embark on the road of transformation. From the perspective of policy and market, quality education, vocational education and digital education may become new opportunities.

What is the general idea of "double drop"?

The relevant person in charge of the Ministry of Education said:

The first is source governance. Give full play to the main position of the school, insist on teaching as much as possible, strive to improve the teaching quality, homework management level and after-school service level, so that students can better study and return to campus, "eat well" on campus, and reduce the need to participate in off-campus training.

The second is system governance. Not only pay attention to homework and off-campus training, but also make arrangements in strengthening after-school service, reducing test pressure, improving quality evaluation and creating a good ecology, and systematically promote the "double reduction" of the whole chain.

The third is comprehensive management. Establish a special coordination mechanism for "double reduction" work, strengthen cross-departmental co-ordination, centrally organize and carry out special governance actions, form an effective work force, and coordinate the forces of schools, society and families to form a trinity education pattern.

The fourth is to govern according to law. Thoroughly implement the spirit of laws such as the Compulsory Education Law of People's Republic of China (PRC) and the Law of People's Republic of China (PRC) on the Protection of Minors, and clarify all policies within the legal framework, so that there are laws to follow and governance according to law.

Generally speaking, it will revolve around "three limits":

The first is to limit the number of training institutions. These measures may include stopping approving new school licenses, closing unlicensed institutions and re-examining the compliance of institutions that approve stocks.

The second is to limit class time. Shanxi, Shaanxi, Yunnan and other places have issued notices to restrict summer subject training and teaching. Combined with the provisions of Article 33 and Article 4 1 of the Law on the Protection of Minors, it may be impossible to train students in compulsory education in future holidays, winter and summer vacations and weekends.

The third is to limit fees. According to the regulations of Yuexiu District, Guangzhou, a training institution that has been registered as a profit-making compulsory education stage may need to be re-registered as a non-profit institution. This move is to strengthen the public welfare nature of training in compulsory education, and the fees of training institutions will be standardized in the future.

Three major directions may become new opportunities for development.

After the implementation of the "double reduction" policy, all families are exploring how to transform, especially to quality education and vocational education.

1, quality education is hot.

At present, many teaching and training institutions have begun to test quality education, and quality education has become a hot topic in the industry.

Elite children are deeply involved in the scene of quality education, and their children's science and technology enlightenment brand "Zhihui Children", stage play/speech product "Little Earth" and literacy growth complex "Genius Baby" form a new system of quality education for elite children.

Honghe Technology reached a cooperation with the domestic aesthetic education brand Baby Plan Picture Book Aesthetic Education, and signed the agreement of "Baby Plan Series Aesthetic Education Courses Entering Honghe Platform". The two sides have developed the format of quality education by combining education informatization, aesthetic education product supply and art content introduction, which has made a good supplement to the school.

Good Future's children's quality education brand Libu launched a 2 1 antenna comprehensive quality training summer camp-"Libu Summer Public Welfare Literacy Camp" for children aged 3-6, covering seven theme activities: music, exploration, art, puzzle, communication, science and physical fitness.

2. Vocational education has become the general direction encouraged by the state.

The "double reduction" policy mainly supervises discipline training, and vocational education is the general direction encouraged by the state at present.

Gaotu Group launched Gaotu APP, which is different from the Gaotu classroom APP based on K 12. Gaotu APP mainly covers language training, college entrance examination, finance and economics, public examination, teaching, studying abroad, management, medical care and other vocational education services.

Naixue Education focuses on IT training. At the moment when IT is popular that "programmers will be fired before they reach the age of 35", it is aimed at the post-IT population, "specifically looking for jobs for 30-year-old+programmers".

Good future canoe announced to enter the field of vocational education, covering traditional skills, new occupations and adult education.

3. Digital education has bright prospects and full of opportunities.

Judging from the comprehensive policy and the transformation action of the head office, in addition to the rapid expansion of quality education and vocational education products, the digitalization of education is also an obvious development direction with bright prospects and full of opportunities.

Of course, it is easy for head companies to launch new apps or start online summer camps. For small and medium-sized education and training institutions, it is obviously unrealistic to rely on self-built technical teams for offline layout if they want to transform and upgrade. The cost of capital, time and personnel is too high, so it is obviously not a digital transformation to launch several videos and audio in Tik Tok and Himalaya.

Therefore, a large number of small and medium-sized institutions will choose cooperative technical service providers to build their own online education platform, have a platform that they can control, accumulate traffic and word of mouth, and carry out subsequent business transformation, so as to launch a variety of course forms and create a closed loop of teaching supervision, marketing interaction, user precipitation and commercial realization growth.

Take the maker craftsman, a digital service provider of knowledge scene, as an example. It has helped a large number of institutions such as calligraphy, music, art, dance, Go, programming and vocational education to successfully realize digital transformation, and built their own online education platform (WeChat official account, WeChat applet, APP, PC online school, etc.). ) provide online teaching services for students.

Through open class live broadcast, small class live broadcast, video class, audio class, punch card, column, question and answer, exam evaluation exercise, etc. , can provide users with interactive teaching in different scenarios, can well meet the theoretical and practical teaching needs in quality education, vocational education and other fields, help students really learn things, and help institutions create high-quality word-of-mouth courses.

All kinds of marketing management tools, such as assembling groups, extracting powder artifacts, recommending courtesy, promoters, agents, enterprise micro-tools, etc. , which can help organizations manage and operate users and easily realize the fission growth of word of mouth. The content market can help organizations to increase a traffic channel. For example, A music training institution puts its own courses on the content market, and B dance training institution finds that its users also have this demand, and sells the music courses of A institution with one click on its own platform. Institution B has enriched the content of its own platform and increased its income, while Institution A has easily realized the growth of course sales through Institution B..

With the "double reduction" boots, quality education, vocational education and digital education will become the future development direction of education. For major teaching and training institutions, it is both an opportunity and a challenge. It depends on who can seize the opportunity to realize the mode transformation and achieve long-term development.