Who is the founder of Bright Dairy? What's the background?

Name: Guo Benheng Nationality: China Year of birth: 1963 Gender: Male Political outlook: Unknown Highest education level: Doctoral school: Professional title and certificate: Work experience: Guo Benheng, former associate dean of the School of Food, Northeast Agricultural University Director, associate professor, provincial key subject leader, director of the Food Supervision and Inspection Station (Shanghai) of the Ministry of Agriculture, manager of the new product development department of Guangming Dairy, director of the Dairy Training and Research Center, manager of the Science and Technology Development Department, production technology director and executive deputy of the technology center Director, Director and other positions. Dr. Guo's main research results are mainly in three aspects: biologically active substances and their applications, probiotics and their applications, and functional dairy products. Specific products include yogurt, milk powder, liquid milk, cheese, etc. The highest award-winning title is: 1999 National Spark Program Leader and Model. Currently, as the only representative of Nongkou, he is applying for Shanghai Science and Technology Elite (top ten). His team has won titles such as Shanghai Advanced Agricultural, Industrial and Commercial Team and Commando Team for many times. －－－－－－－ Guo Benheng: How did Guangming revive marketing? China Business News on August 21, 2007. Browse font size: Large, medium and small. Search for more information about Guangming Dairy. gt; It means I don’t know how to do marketing.” Guo Benheng, the young president of Bright Dairy, is a Northeastern man who likes to laugh. After taking over the leadership role of "Iron Lady" Wang Jiafen, Guo Benheng, known as the "peacemaker" in the dairy industry, has shown the same perseverance and courage as Wang Jiafen in terms of market strategy and marketing. "Just because I have a technical background does not mean that I don't know how to do marketing." "The reason why we are considered a noble in the dairy industry is precisely because of our marketing channels. Products have legs, and they must rely on channels to get out. Guo Benheng has a personal experience with the "stagflation period" caused by unfavorable marketing. He has always been hailed as a "technical master" by the Chinese dairy industry, but the "awakened" Bright Dairy (13.30, 0.04, 0.30) is showing people his other side in marketing. Yes, he is Guo Benheng, the young president of Bright Dairy, a northeastern man who likes to laugh. After taking over the leadership role of "Iron Lady" Wang Jiafen, Guo Benheng, known as the "peacemaker" in the dairy industry, has shown the same perseverance and courage as Wang Jiafen in terms of market strategy and marketing. In May 2007, Guangming's monthly sales exceeded 700 million yuan for the first time in its 51-year development history, and it has maintained a growth momentum. This gratifying market data made Guo Benheng smile even more heartily. Learn from your opponents and train your "dog nose". Whether it is the slogans "Attack 2007" and "Decisive Battle 2007" in the headquarters building of Bright Dairy, or the growing array of Bright Dairy in supermarkets, everything hints at the "awakening" of Bright Dairy. The matter dates back to the end of January this year. Bright Dairy issued an announcement that Guo Benheng, deputy general manager and director of the Technical Management Committee of Bright Dairy, would succeed Wang Jiafen as the general manager of Bright Dairy. At this point, the replacement of the old and new giants in China's dairy industry has been completely completed. Guo Benheng, together with Mengniu President Yang Wenjun and Yili President Pan Gang, have become the new three giants in China's dairy industry. At the beginning of taking office, all parties had different views on the prospects of Guangming Dairy in the Guo Benheng era. Some people worry that after taking office, Guo Benheng, who does not have much sense of the market, can only continue to focus more on internal management. Some supporters believe that Guo Benheng can "manage Guangming as well as technology expert Bill Gates manages Microsoft." ". Obviously, what Guo Benheng is facing is not an easy situation to deal with. Competitors such as Mengniu and Yili have made rapid progress in the market, so Guo Benheng does not hesitate to praise his opponents, "They are dog noses." Judging from Guo Benheng's resume , can be called a technical and academic CEO. He has a doctorate in food science and is the former deputy dean and professor of the School of Food Science of Northeast Agricultural University. He has worked in Guangming for 11 years and has served as director of production technology, general manager of the technology center, director of the technology management committee and COO. However, Guo Benheng told reporters: “In life, I love collecting stones and studying the art of war.

"Facing the keen market sense of Mengniu, Yili and other companies, Guo Benheng has realized the "shortcomings" of Bright Dairy. After taking office, he tried to use technological advantages to continuously develop new functional products, and on the other hand, he strengthened marketing." Another flagship product will be released in the second half of this year. " Guo Benheng said. "They are dog noses, we are human noses, and they are 20 times more sensitive than us. They are abnormal, but we also have to change from normal to abnormal. I used to not watch advertisements at home, but now I often watch them. We also need to go to stores frequently to experience them. Consumer psychology cannot be learned from books alone. "Guo Benheng told his personal experience in marketing. After implementing four measures with immediate results, including structural reform, product focus, supply chain integration, and people's surrender, Bright Dairy, under the leadership of Guo Benheng, quickly emerged from the " During the downturn," he truly entered the light. "Just because I have a technical background does not mean that I can't do marketing. "Guo Benheng once told reporters, "Bright Dairy is not only technologically advanced, but also has the most qualified management team recognized in the industry. " Peers in the dairy industry also often remind themselves that Guo Benheng is not a "technical" person, and his grasp of marketing cannot be underestimated. "The reason why we are considered an aristocrat in the dairy industry is precisely because of the pain of our marketing channels. . The product has legs, and it needs to rely on channels to get out. "Guo Benheng has a personal experience with the "stagflation period" caused by unfavorable marketing. According to Guangming's employees, Guo Benheng often travels to various places to learn from experience, and often "explores milk sentiment" in major supermarkets, doing Know yourself and your enemy.

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