Joke Collection Website - News headlines - Where is the brand of coco milk tea? How does it taste?
Where is the brand of coco milk tea? How does it taste?
? Coconut tea is a brand owned by Yike International Catering Co., Ltd. in Taiwan Province, Bao Dao. By the end of 20 14, it has more than 2,000 stores around the world, and it is the most exposed chain tea brand in major department stores and shopping centers.
Founded in 1997, "CoCo Cocoa Tea" is a brand with an international vision, spanning across the Taiwan Straits, Europe, America, Southeast Asia, South Africa and other countries. So far, it has established a chain group with more than 2,000 stores around the world. The goal is to innovate in an all-round way and provide consumers with the best drinks.
After 10 years of development, it has settled in various famous landmark buildings, from Taiwan Province World Trade Center, Shanghai Dragon Dream Shopping Center, Shanghai People's Square, Hong Kong and Singapore to the grand central terminal District, as well as Bangkok, Malaysia and Johannesburg, South Africa. In southeast Asia.
CoCo cocoa tea's sincerity, enthusiasm, service spirit, endless innovative research and development concept and international vision in the field of mass drinks have laid a commercial foundation for the sustainable development of CoCo cocoa tea and made innovations and growth together with the trend of the times.
During the initial period of the company, despite the fierce competition in the chain beverage industry in Taiwan Province Province, the key to the rapid development of CoCo Coco Tea is that its founder has a new idea obviously different from other peers in business philosophy.
One of the founders is a tea fragrance family in Danshui area, with four generations of grandparents and grandchildren. Another founder has been obsessed with the research and development of various beverages since the 1970s, and has profound research and development capabilities through continuous product innovation. Successfully created the entrepreneurial spirit of Coco's all-tea-drinking-"based on tradition, brave in innovation and looking internationally".
CoCo Cocoa Tea adopts a popular experience mode in its business strategy, and the beverage setting is mainly based on high-quality consumer groups, promoting products with high acceptance. CoCo can design a complete set of business standard processes, from the selection of fresh raw materials to logistics and distribution, which are unified and standardized to ensure the quality of the brand.
CoCo can drink tea to emphasize quality, and it is not easy to drink. Fresh juice is used and sent directly from the place of origin; Q Pearl, imported from Taiwan Province Province; The tea juice is fresh and tender, and retains its original flavor; Leo series, made of pure milk; If the quality inspection is qualified, it can be safely drunk. Classic strong milk tea with fragrant pudding, QQ pearls and fresh and tender grass has a variety of drinks and more delicious drinks.
In 2007, the enterprise identification system was completed, which is quite close to the mainland market, and Suzhou Shiquan Store was established. There is an old saying: "A well-founded name is justified, and it is also true.". The naming of the company is very important for the future development of the enterprise! The name is well-named, everyone likes it, and consumers are easy to remember, laying a good foundation for the brand. The name is productivity. It is necessary to name the company and restaurant+emblem: DRP PCH 2008, Yilan, Miaoli, Tainan and Hualien continued to display their stores. And successfully expanded the territory to Nanjing, Shanghai, Xiamen, Wuhan and other places. In the same year, the flagship store was established in Asia's new landmark 10 1 building, achieving the goal of 200 branches.
In 2009, the expansion plan of North China and Northeast China contributed to the goal of 350 branches. Become the first brand of fresh tea in Chinese mainland. In 20 10, we will reach the goal of 400 branches before February. Actively plan to enter overseas markets such as the United States, Japan and Australia. In 20 1 1 year, stores in new york and Hong Kong opened one after another, which not only expanded the territory of the United States and Hong Kong, but also prepared markets in Southeast Asia and other regions, with the number of stores reaching 800.
In 20 12, Malaysian, Thai and Indonesian stores opened in succession, and entered Los Angeles, USA, continuing to deepen the territory of the American market and establishing the name of the first brand in China market. In 20 13, the number of its global stores exceeded 1500, and it has successfully expanded its territory in the Philippines, Singapore and South Africa, and will more actively enter North America, Europe, Japan, South Korea, New Zealand and Australia.
Nowadays, coco milk tea has become a veritable brand of milk tea in online celebrity, which is not only welcomed by many consumers, but also gained a certain popularity.
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