Creative letter illustration-how to design a full font logo

How to draw exaggerated forms by association of letters

Benefits of drawing by association of letters (how to draw associations of letters) 1

Today YOBA recommends to you a particularly useful Creative English alphabet drawing method: use letters, numbers, symbols, and words as the basis to make a picture. This cross-border play itself can provide children with a lot of space for association, and they can remember letters and numbers at the same time.

Letters

Use a round lowercase a to draw a little snail that says "I am not happy when I am last in the race".

Use a playful handwritten small a to draw a smiling dog.

The elegant capital D can draw a bird with a smooth shape.

The lowercase letter d is more suitable for a funny style. This little brother’s French fries hairstyle is so eye-catching.

Capital letter E, capture a little penguin alive, Mommy is no longer afraid that my hand will not be able to draw the mascot of our penguin father.

With a lowercase g, draw a koala that continues to pretend to be asleep after catching up on sleep for 7 days during the National Day.

As for the small S, of course it is most suitable for the concave-shaped red-crowned crane.

Numbers

Number 1, draw a large ship with a three-dimensional perspective.

Number 5, draw an ugly prairie dog.

The number 15 is a little koala hugging the tree trunk.

29, and the white swan’s demeanor are a perfect match.

Number 42, here comes a baby dinosaur that makes children scream with excitement.

Symbols

How can a black question mark still do this?

Forcibly bend the arrow to draw an angry bird.

Words

Use "baby" to draw a baby.

Use "lady" to draw a lady. (This young lady looks like Mulan in the Disney movie)

Use “bear” to draw a bear

Use “bee” to draw a little bee

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The benefits of letter association drawing (how to draw letter association )2

When many designers receive a logo design project, they immediately think of using the initials of the brand name to design graphics. Although this is also a good way, it can effectively strengthen the relationship between the logo graphics and the brand. However, it also has great limitations. For example, it is difficult to make breakthroughs in the design form, and some brand logos are not suitable for this design form. Therefore, the editor will share with you some other design ideas for logo graphics today.

01. Use an object as a logo graphic

If the brand name happens to be a certain object, or a certain word in the brand name is an object, or it is If the homophone is a certain object, then this object can be directly used as a logo graphic. Of course, designers need to design the graphic to make it more beautiful, more special, and more in line with the brand's tone. For example, simplify, standardize, and abstract the graphics, or add a memory point. In addition, it is best if no other well-known brand in the industry has used this object as a logo graphic. Brands that use this method to design logos include: Apple, Great Wall Motors, Smartisan, Tmall, Hema, etc.

▲Apple’s logo is an apple, but it is not an ordinary apple, but an apple with a bite. The design has been precisely standardized and visually conforms to the golden ratio. .

▲The logo of Great Wall Motors is an extremely simplified Great Wall beacon graphic.

▲The logo of Hammer Technology is a small and exquisite geological hammer. It is more professional and technological than ordinary hammers, and the design specifications are also not simple.

▲Tmall’s brand name contains the word “cat”, so its logo is a geometric and distinctive black cat.

▲The homophony of "Hema" in Hema Xiansheng is ""hippopotamus", so its logo is a cute hippopotamus.

02. Symbolic graphics

This kind of logo has no connection with the brand on the surface, but borrows a well-known symbol with a certain symbolic meaning. Graphics to symbolize the brand's philosophy, vision, product quality, etc. Brands that use this type of logo design technique include: Starbucks, Rolex, China Unicom, Zhen Kung Fu, etc.

▲Starbucks’ logo is taken from the image of the siren in ancient Greek mythology. She has a very seductive singing voice. Anyone who hears her singing will be unable to stand her. Starbucks uses the siren The image of the siren is used as a logo graphic to express that Starbucks’ coffee is of excellent quality and has the same great power as the siren.

▲The logo of the top watch brand Rolex is a crown, which shows Rolex’s imperial aura in the watchmaking industry and also positions Rolex as the king of the watch industry.

▲China Lingtong’s logo is inspired by traditional Chinese elements: the Chinese knot, which has the meaning of connection, unity, and heart-to-heart connection with consumers.

▲The logo of the fast food brand Zhen Kung Fu is an illustrated character that resembles Bruce Lee, symbolizing the brand’s excellent quality and Chinese characteristics.

03. Use an animal as a logo

Domestic Internet brands especially like to use animals as brand logos. One of the important reasons is that it is convenient to create brand IP. Animal IP can be effective Close the distance between brands and consumers and enrich the means of advertising communication. In addition, using animals as logos can also make it easier for consumers to remember. Of course, the animals chosen by the brand should be consistent with the brand’s industry and temperament. Brands that use this type of logo design technique include: JD.com, Suning.com, Ctrip, Luckin Coffee, etc.

▲JD.com’s logo is a puppy. Dogs are characterized by loyalty and docility, which is in line with the characteristics of the service industry.

▲Suning.com’s logo is a lion, and the lion is the king of the grassland. Suning.com hopes to express its ambition to become bigger and stronger through the lion graphic.

▲Ctrip’s logo is a dolphin. Dolphins are marine animals, which is more consistent with the tourism industry.

▲The logo of Luckin Coffee is a sika deer. The brand is mainly targeted at young white-collar workers. The sika deer is delicate and elegant, which is in line with the brand tone of Luckin Coffee.

04. Abstract graphics

That is, designing an abstract graphic that conforms to the brand spirit, tone, and industry attributes in terms of temperament and shape, and uses it as a logo. Compared with abstract graphics, Representational graphics are more inclusive. Brands that use this type of logo design technique include: Nike, BP, Mercedes-Benz, Huawei, etc.

▲Nike’s logo looks like a hook, but what does the hook have to do with a sports brand? In fact, it is a trajectory of an object moving quickly, and it feels like "swishing away" , extremely fast. Some people also say that this is the shape of wings. You see, abstract graphics will give the audience a lot of room for imagination, and whether this graphic is excellent depends on whether it can always guide people to associate in a positive and brand-related direction.

▲The most expensive symbol in this legend is the logo of British Petroleum. It is called the sunflower, which means full of vitality, never fading, and shining on the world.

▲The Mercedes-Benz logo is a three-pointed star, which also resembles a car steering wheel, symbolizing the automotive industry and its vision of conquering sea, land and air.

▲Huawei’s logo is like a radiating sun, but it is also like a blooming flower, implying Huawei’s diversified development and determination to go global.

05. Combining Chinese with graphics

Since it is a Chinese brand, it is natural to directly use Chinese for logo design. This kind of logo has a stronger correlation than using the brand’s initials. , usually one or two words from the brand name combined with graphics related to the brand.

Brands that use this type of logo design include: Beijing Winter Olympics, China Academy of Art, Guangzhou, Guangzhou International Brand Festival, etc.

▲The logo of the Beijing Winter Olympics uses the word "winter" combined with the graphics of skiers.

▲The logo of the China Academy of Art uses the word "国美" combined with the seal graphic.

▲The Guangzhou city logo uses the word "Guangzhou" combined with the Canton Tower graphic.

▲The logo of the Guangzhou International Brand Festival uses the word "Guangpin" combined with the Canton Tower.

06. Literally translate brand names into graphics

Some brand names are verbs or nouns, and they can be graphically transformed through their literal meaning. On the surface, such graphics will be related to There is an obvious correlation between brands. If you want to have an intrinsic correlation, you still have to work hard on the design style and design tone. Brands that use this type of logo design include: OnePlus Mobile, Mitsubishi Motors, Fangyuan Real Estate, and Red Dot Award.

▲The logo of OnePlus is a combination of the Arabic numeral 1 and a plus sign.

▲Mitsubishi Motors’ logo is three diamonds.

▲The logo of Fangyuan Real Estate is a combination of a square and a circle.

▲The logo of the Red Dot Award is a red ball.

07. Use main products or main services as logos

Some brands have main products or focus on a certain industry, so it is also suitable to use energy to represent the main products or main services. The service graphic is used as a logo, and the premise is that it must also be personalized. This allows consumers to understand at a glance, for example, Burger King, Heytea, QQ Music, etc. do this.

▲Burger King uses its flagship product, burgers, as its logo graphic, which also echoes the brand name. After last year’s revision and upgrade, this logo has become very simple, highly recognizable and malleable.

▲The logo of Heytea shows a person drinking milk tea.

▲QQ Music’s logo is a music symbol.

How about it? It opens up a lot of ideas. So, don’t just use initials to design logos in the future. Try other methods. Maybe there will be more and more suitable solutions. plan.

The benefits of letter association drawing (how to draw letters association) 3

Letters are really very strange existences. They can be part of the expression of text information, or they can only be used as graphics. They can convey textual information to readers very intuitively, and they can also carry colors, graphics and personality as part of the visual elements. A few letters can convey many concepts, which is why many companies like to use letters as logos. But how to use them skillfully as a corporate logo is also a problem.

Although a monogram logo has its uniqueness that distinguishes it from other logo styles, it is not easy, especially when you want to represent the entire brand through a few simple letters.

So how to prevent the monogram logo from being too similar to a traditional "graphic", thereby losing its advantage of intuitively expressing information, while still maintaining its beauty?

The editor has collected I hope this can help you with logos using various combinations of letters.

1. ***Share the middle stroke

One of the most commonly used methods is to share part of two letters, usually the middle part. You can use different colors to emphasize it, or just use the same color, which is still wonderful.

1.1 Two capital letters

The most commonly used method is two capital letters, because it is most likely to be taken from the first part of the company name or brand name. letter.

In the alphabet, nearly half of the capital letters can use this method of sharing the center line either left or right, so this form is also relatively mature in application.

1.2 Two lowercase letters

Sometimes, it is difficult to perfectly combine two uppercase letters. At this time, you should try to use lowercase letters. Lowercase letters are not only easier to combine At the same time, lowercase letters can create a unique and relaxed visual experience without being too serious.

1.3 When uppercase letters are mixed

Of course, it does not have to be all uppercase or lowercase. You can also try a combination of uppercase and lowercase letters, which may be easier and create a different look. style.

1.4 Combining midlines and corners

There are no limits to creativity. Sometimes you can also try more. For example, you can combine two letters that are not very similar, although it will be slightly different. It violates the letter type, but as long as it does not affect recognition, it is OK. Creativity means daring to try, maybe you can create a style that will please you.

1.5 Combining straight lines and curves

It is indeed not easy to combine the letter "O" in the first place. Sometimes you can cut off a part, or you can merge straight lines with curves, but the general premise is that the recognition ability cannot be affected.

When combining letters with arcs, the easiest way is to use handwritten fonts or combine them with letters that also have arcs. How are illustrations drawn?

一_寤Mo祥祥琥琛婷 temple? Why do we need to learn the software? Is it difficult?

Illustrations are drawn on paper, that is a The traditional illustration painting method uses paper, paint, etc. This is what we usually call hand-drawn illustrations. Learning software to draw illustrations refers to digital tablet illustrations, or tablet illustrations, which is to draw an illustration on a computer. Is it necessary to learn this form? Of course it is necessary. Nowadays, when accepting orders and drafting online, it is basically required to use a digital tablet to draw. Because it is easy to modify and the drawing efficiency is fast, it is the mainstream demand in the current market, so everyone is very interested. It is necessary to draw an illustration through software. You can understand what the following board drawing is, and you will know why software is used to draw illustrations.

The popular understanding of tablet painting is to draw on a digital tablet of an electronic device. The painting effect is presented on the computer, using ps software and sai software instead of using traditional brushes and paper. As a product of scientific and technological progress, the obvious advantage of board painting is that it is very convenient for repeated modifications and adjustments, which helps painters save a lot of time and energy. Board painting works are also easy to save, and do not require paint or paper, which is basically zero cost. The picture below shows the effect of painting with a digital tablet.

二__安寤瀑 Moutongtantanjiaoê芗軻, but it is difficult to know the design thinking of software.

Many friends will wonder, I know how to operate the software, why when I go to paint, I feel very powerless and can't draw any decent works? The paintings are simply terrible. , on the one hand, it is because you are not proficient in using the software, on the other hand, you do not have the design thinking through the software, and have not mastered the software from a real level. We usually say that learning things should start from two levels, Tao and technique. At the level of art, art is the method, and Tao is the thinking and foundation. Just like using the same seasonings, the dishes cooked by the chef are more fragrant than those cooked by us. This is because the chef has a way of thinking about cooking and knows how to use the proportion of seasonings to achieve the right state.

In order to help everyone improve the technical operation of learning illustration software, improve design thinking, and truly improve their ability to control the software, students can learn from an expert teacher and enrich themselves. , to broaden your horizons, he will give free live broadcasts of original painting courses on board drawing and illustration at 8 o'clock every night. Even many students with no basic knowledge like to listen, because the teacher's lectures are easy to understand and humorous, and he has a good understanding of everyone's thinking. Improvement will have a very good guiding role. If you want to learn truly useful board drawing illustrations, you should find an expert teacher to continue learning. This is the true meaning of learning. Students who want to learn can go to Teacher Yu Rou's Wei Xin (homonym): the first one is: w9, the second one is: kaka, just combine the above two sets of letters in order.

Success in life is not success for no reason, there is no pie-in-the-sky success. Only by constantly learning, constantly cheering yourself up, and replenishing energy can you truly clear away the clouds and see the moon. Putting things in other people's heads into your own head to make yourself stronger is a wise man.

Three_Three commonly used computer illustration and painting software.

1._S:

PS is recognized as the most powerful image editing software. Because of its power, it has many functions and is too bloated. The functions that painters can use only account for A small part of its functions have the advantages of powerful deformation tools, layer modes, curve adjustment tools, etc. Of course, the disadvantages are also obvious. First of all, many operations must be used in combination with keyboard shortcuts. A large number of operations need to be entered without leaving the keyboard. Entering and re-entering is really not friendly to digital screen patients, and the learning cost for software laymen is high; secondly, it has been updated to 2019CC, and the long-awaited shake correction (anti-slip) is still very difficult to use, and color fusion is still uncomfortable. Its powerful brush creation and popularity determine that most painters are in the PS ecosystem, so PS is called a must-learn software for image editing or production.

2.SAI2:

Note that it is SAI-2, which has completed earth-shaking changes on the basis of SAI, made up for many shortcomings, and perfectly inherited many of the former's Advantages: The anti-shake lines are still as smooth as silk, and the color fusion is still natural and touching. This is a painting-specific software designed specifically for painters. Let me focus on the key points. It is a painting software, while PS is an image editing software. The big brother of PS only does some painting functions while editing pictures, while SAI2 is a small but sophisticated software that specializes in painting.

3.CSP:

It is a drawing software with strong advantages in comics. It has all the advantages of SAI and some functions of PS. Of course, even the bloated PS Improve work efficiency. The birth of this software truly proves that only Japanese engineers can make software that truly serves artists. It is the best choice for cartoonists and Japanese illustrators.

Summary of these three software:

(1) PS is good at thick coating, showing thick and real texture and light and shadow, or using powerful brushes to expand and imitate the texture of paper or cloth. The drawing and curve tools are also very easy to use for adjusting the picture. Even if other drawing software is used as the main tool, PS needs to be used as an auxiliary tool for final adjustments of the final draft. It must be learned and rated ten stars. (Main tool)

(2) The advantage of SAI2 is in drawing celluloid illustrations. The line drawing is smooth and stretched, and the colors are clear and clean. SAI2 itself is a pure and lovely little girl.

CSP, needless to say, he is the right choice for cartoonists.

四_still just mill S rose curtain bitch

The two best APPs on IPADiOS system: Procreate, ArtstudioPro

Procreate is easy to learn and has a concise layout , very friendly for beginners, and currently one of the best apps on the iPad. Most of the people I know in my circle of friends who use IPAD use this software by default. The biggest problem is that it cannot import third-party brushes, so veterans who are accustomed to PS and SAI will inevitably feel a little overwhelmed and frustrated.

ArtstudioPro is currently the software closest to PS on the IPAD. The layout design and functional layout are very similar. You can even directly import PS brushes and brush presets into the APP. The default grouping is very refreshing. . Even the anti-shake function of this product perfectly inherits the useless features of PS. However, its deformation tool is not as imaginative as PS. The delay of large brushes is actually better than PS. If it were not all in English, this product would be useless. There is no doubt that it is the best APP on iPad at present, bar none. It is said that Artstudio Pro will soon launch a Chinese version, Procreate has fainted in the toilet, and it is said that the full-blooded and non-castrated version of PS will also be logged into the IPAD, and all the painting apps on the IPAD will faint in the toilet together. How to design a full font logo

How to design a full font logo

Introduction: Some companies are keen on pure font logos, but a logo that only consists of fonts does not mean that it is not creative and creative. No skills required.

A full-font logo using some classic fonts conveys an air of enterprise, determination, reliability, and down-to-earthness. There are many famous companies with this type of logo, such as IBM, Apple Computers or Pond's Cosmetics. Let’s learn how to design an all-font logo!

If you plan to design a logo like this, you’d better make sure that the font you use must be an expressive font, arranged carefully Good letter spacing, the thickness of font lines, the space between words, where to place hyphens or dotted lines, etc.

This type of logo must emphasize the choice of font. Generally speaking, do not just use a font that is ubiquitous on every computer (as shown above), but use some newer ones. font.

Be especially careful with the Helvetica font (Arial font is actually a Helvetica font, just another name). This font was particularly popular in the 1960s and 1970s. If you use this This font gives people a nostalgic atmosphere. Do you want the LOGO you design to look the same as the many LOGOs designed in the 1960s and 1970s?

Many fonts have trendy characteristics and tend to become popular at a certain time. But things will change soon, so please avoid using fonts such as Sand, Mistral, and Hobo.

You can observe how much variation there is when using one primary font in a logo:

Font Combination

In many all-font logos, You'll often use two different fonts, sometimes even on your company name. Sometimes you use a font that works fine when your company name is larger, but not so good when it's rendered in a smaller size. For example, if you use a very thin font as the company name, if you want to add the words "international", "incorporated", "corporation", you may even need to add a slogan, such as "Wedoit for you", In this case, when the letter lines are thin, if the logo size is large, it is very clear and easy to read, but if it is expressed in a small font, these thin lines become very blurred. You have to carefully consider whether to use a smaller font. What font to use given the size.

The key to using two (or more) fonts is contrast. When using two fonts, especially if the font you choose is not from the same font family, avoid choosing two fonts that look too similar (like the same font with light and bold), the font you choose must look significantly different.

If the fonts you choose are quite different, but they make you feel uncomfortable when combined, and you can’t tell what is wrong, then you should carefully search for the two fonts. There are many similarities between fonts, and these similarities often cause visual conflict with each other.

Letter deformation

We often deform a certain letter in a logo to achieve a special effect. Some of these transformations can be achieved simply by adding and subtracting a certain element, while others involve other more complex techniques.

Changing one of the letters so that they match other letters is a design technique used in many logos. Add an interesting visual element to a font to make the entire logo appear more unique.

Add elements

If you have a larger budget when designing a logo and allow more energy and time to be spent on designing the logo, then we will be able to design a unique logo. , like Nike's dashing swoosh, Merrill-Lynch's bull image, or Apple's apple, over time everyone will know what brand this pattern belongs to. But many times, even if you spend millions of dollars or years designing, the symbolic elements and text still need to work together to give a unique feeling rather than just relying on the pattern.

The symbolic patterns we study here generally give people a simple expression, and their clean lines and shapes make them suitable for use in a variety of media. If you have carefully browsed some design yearbooks or books about LOGO, you will find that if these symbolic patterns are not matched with the font form, then these symbolic patterns are just very simple symbols (usually very common and seen almost every day). pattern), but when combined with the font of a special company name, the overall look will look very special. This is crucial for logo design, because there are countless logos that use circle shapes as symbolic patterns. If they are not matched with text, there is not much difference between them.

Ideally, the symbolic pattern we design should make people feel that it is similar to the font at first glance. Usually you will see some logo designs where the connection between the pattern and the text is not obvious. Remember, the key to similarity is to create a connection between the various spaces allocated in the logo. If a logo as a whole feels closed, they feel connected, if a logo appears to be divergent, it will be difficult to create a connection.

Add clipart materials

We can obtain a large amount of clipart materials through many channels, including dozens of patterns from some pattern fonts. These clipart patterns are not only very suitable for use in logos, but these clipart materials can give us some new inspiration in design.

We express the two concepts of "idea" and "swarm" by reusing this light bulb clipart material. The font is a lively typeface, but the entire logo still seems a bit static in conveying the concept of “gathering.”

We change the lines of the letters to add some "energy".

In the process of adding "energy" and interesting visual effects, we added an unexpected element: a floating light bulb.

To further make the name design even more special, each of the following logos uses a cheap clipart partial element or some kind of graphic font:

Don’t forget we could use some illustrations Style clip art as an option in our logo design.

Add illustrations

If you are a smart illustrator, or if you can afford to hire an illustrator to help you complete your logo design, you can A very special form of expression to convey your design ideas. But don’t let a lack of professionalism from an illustrator hold you back from your creativity. These illustrations are deliberately expressed in a "rough" style and will appear more attractive than a carefully decorated illustration, so many illustrators will spend their main efforts to create a style that looks a bit "rough" but has good expression. visual effects.

There are many ways to use illustrations on your logo. But what we need to remember is: we must keep it simple, and ensure that all illustrations still perform well when displayed in black and white.