What should I say to urge doctors to publish popular science articles?

Since last year, I have been doing healthy self-media, and I often travel to and from major hospitals in Beijing to introduce self-media to doctors. Doctors often ask many questions, among which three are asked the most: What are the advantages of Sohu from the media? What if you don't have time to write an article? How to write a popular science article?

What are the advantages of Sohu from the media? I believe that all the doctors who have used it have already experienced it. I have another PPT explanation. If you need me to introduce you at any time, I won't go into details here. For the lack of time, maybe the gods can't solve it, and there is nothing I can do. Although doctors often say that they have no time to write popular science, they are really too busy to write and are too lazy to write. But in any case, you can't force it. Whether you write or not depends on your ability and interest.

As for how to write a popular science article, I can give some advice. After all, I have been an editor for almost 7 years, so some suggestions are for reference only.

What kind of article is "good"? It's really hard to say because everyone has a different understanding of "good" and there is no unified standard. I think it should have the following characteristics from the perspective of public understanding and promotion.

First of all? Very easy to understand.

No matter how important your disease knowledge is and how helpful it is to everyone, you should write it in a language and expression that the public can understand first, otherwise it will be in vain. So I suggest that when you write popular science articles, you must forget your extraordinary achievements in the professional field, otherwise the articles you write are likely to be regarded as "heavenly books" by the public.

Writing popular science articles, every doctor is equivalent to a university professor (in fact, many people are professors), and the public you are facing is primary school students. Although many of these people are top talents in various fields, they know nothing about medical expertise or at most have a little knowledge. At this time, you should first make him understand your article, which is the most important thing, and then you can teach him some medical knowledge.

Second? Select a topic

Every popular popular science article has a lot to do with the topic or topic angle chosen by the author. So what kind of topics are popular with the public? Or what is the best angle to write? In fact, this is inconclusive, and everything is only relative.

In my experience, those diseases with high correlation with public health, relatively high incidence and less serious diseases are often more popular, that is, the so-called "minor diseases". Because these diseases are often encountered by everyone, and some of them are not too big problems, if there is an article introducing some practical, simple and reliable prevention or treatment knowledge, it will certainly be easily concerned. For example, constipation, stomachache, abdominal distension, oral ulcer, hepatitis B, anemia, weight loss and other topics. Of course, there are also some diseases that are not easy to attract too much attention because they talk too much, such as hypertension, diabetes, coronary heart disease and so on.

Of course, if these topics can be linked with tumors (the topic of tumors has always been very popular with the public), they may be more concerned, but don't deliberately link some diseases with tumors in order to attract attention, which will cause great damage to the professionalism and image of doctors (in fact, no doctors are willing to do so, here is just a reminder). Other topics involving both sexes are usually popular with the public, and you know why.

But the topic selection has a great relationship with the department where the doctor is located. Can't many departments write popular science articles just because they have some diseases with relatively small incidence or low public awareness? Of course not. This disease can start with special cases, and it is also a very good method to draw out the knowledge you want to tell everyone from the cases.

Moreover, doctors write popular science mainly to let the public know about medical knowledge, not to attract public attention. Just on the basis of not affecting medical professionalism, try to find some more popular or attractive entry points to make the audience wider. Even a small "title party" can tolerate it.

Third? Strong professionalism.

A medical popular science article, its professionalism must be very, very important. Even if you don't write, it's much better than writing wrong popular science articles. Of course, all the healthy self-media people in Sohu (mp.sohu.com) are doctors with senior titles in tertiary hospitals, and their professionalism is absolutely no problem. But how to transfer a very professional medical knowledge to the public in a way that the public can understand through your processing is actually a test of the doctor's skills.

Fourth? More complete.

You may not understand this. What is relative integrity? In fact, writing a popular science article must completely express a knowledge point or viewpoint, so that everyone can understand what is going on after reading the article. Don't seek "big and complete", just seek "small and expert"

For example, when writing about gastric cancer, you can just write one thing, that is, why can't gastric cancer be found early? We can start with the pathogenesis of gastric cancer and the current examination methods, indicating that there are no symptoms in the early stage of gastric cancer. Although gastroscopy is effective, many people do not have regular physical examination. It would be more perfect if we could add a small clinical case. Of course, if you write not only why gastric cancer can't be found early, but also what factors can easily lead to gastric cancer, the current treatment methods of gastric cancer and how to prevent it, it is really excellent.

I brought this up here because I did find that some articles only have the clinical symptoms or treatment of a disease, and there is no head or tail and no explanation, so they are incomplete, at least they should have a head and a tail.

Fifth? Have literary talent.

This is unnecessary. Doctors are all from science, and seeing a doctor and performing surgery are their strengths. There are very few people who insist on writing popular science articles outside their own jobs, and it is not very important to have culture. However, if you can write a healthy popular science article like a novel or prose, so that the public can accept medical knowledge and get the same feeling as appreciating literary works, it can't be described as excellent, which is simply "going against the sky".

To sum up, I personally think that an excellent popular science article should have four characteristics: easy to understand, appropriate topic selection, strong professionalism and relative integrity. If you add literary talent, it will be a first-class popular science article.

In addition, some doctors may disdain to write popular science articles. How can a simple popular science article fully reflect my professional and academic status? Will it be laughed at by peers? If you think so, you are not only worried, but also unreasonable. Aren't all kinds of TV health programs dictating all kinds of popular science knowledge? Writing these contents is a popular science article, and how many medical people have been actively writing popular science articles for many years? Can you say that this will damage their professional and academic status?

The above is some theoretical knowledge. It's good to have a concept. Below, I summed up some popular popular science articles, about five types, each of which is accompanied by several better popular science articles. These articles got a lot of attention when they were promoted, which you can understand.

1 ? The topic is close to life

It has a high correlation with most people's health and a high incidence rate, and it is also a "minor illness" in the usual sense. Such topics are generally welcomed by netizens.

2 ? Seasonal high-incidence diseases

Many diseases are more or less related to the season or temperature. Writing some knowledge about the prevention or treatment of relatively high-incidence diseases in different seasons will also be very popular among the public. For example, respiratory diseases in spring, diarrhea and dysentery in summer and cardiovascular and cerebrovascular diseases in winter. However, most diseases may not have strong seasonality, and they are similar all year round, so there is no need to be related to seasons. Just choose an angle closer to the public.

3 ? Seasonal solar terms correlation

During some health days or traditional festivals, it will attract social attention. Writing some related popular science articles at this time will definitely get more attention than usual.

4 ? Keep up with news hotspots

When some health-related news happens, you can draw your attention to the health topic from the news itself, and such popular science articles will certainly get more attention than usual. However, news events are relatively rare, and they may not be met several times a year, and the timeliness of news is particularly strong. Once it happens, it must be followed up at a faster speed, and it is meaningless to react too slowly, so the requirements for doctors are higher, which is related to the doctor's time, knowledge reserve and topic selection angle.

5 ? Gender topic

The topic of gender has always been highly concerned and easy to understand. The public has always been enthusiastic about the health problems of men and women's private parts. However, how to grasp the degree of an article to make it attractive and not stolen by the public also requires good writing control.