What kind of advertising form does China's production and exposure in various dynasties belong to?

The system and exposure of China's dynasties all belong to the form of (social advertising).

Exposed cloth is a kind of silk flag with words written on it, which is used to inform all directions, and is mostly used to convey military good news. In ancient times, soldiers galloped on the battlefield, holding high cloth and delivering good news all the way. It can be said that it was the most effective and open media before the appearance of ancient newspapers.

Exposing the cloth has four functions: Emperor Wu of the Han Dynasty sealed the book with a seal, but the pardon and redemption orders were all revealed in the counties. The so-called "Wen Xin Diao Long" said that "publishing is for the public without hiding the meaning"; The subjects of all previous dynasties wrote to the monarch, and those who did not seal it were called Lu Bu, which was different from those who sealed it. At the end of the Han Dynasty, the military campaign was also called Lu Bu. From the Northern Wei Dynasty to the Tang Dynasty, the document of winning with soldiers was also called Lu Bu.

Advertising, as its name implies, is to tell the general public something widely. As far as its meaning is concerned, advertising can be divided into broad sense and narrow sense.

Economic advertisement refers to an advertisement for profit, usually a commercial advertisement. It is a means to spread the information of goods or services to consumers or users in a paid way through advertising media in order to promote goods or provide services. Commercial advertisements are such economic advertisements.

Internet advertising channels can be divided into four categories:

1, offline outdoor advertising

Outdoor advertisements, that is, banners, slogans, bus stop signs and posters in subway stations, including advertisements posted on telephone poles, all belong to this category.

2. Media advertising

Media advertising is the most traditional delivery channel, which generally refers to advertisements in traditional media such as newspapers, television, magazines or mobile applications, such as common advertisements on platforms such as Phoenix, Netease, Tencent, Sina and Sohu. They have the advantages of fast propagation speed and good effect.

Step 3 search for advertisements

Search advertising is also the most commonly used advertising promotion method, which is a bidding advertisement triggered by search keywords. Advertisers determine keywords according to their products or services. When users search for advertising keywords, the corresponding advertisements will be displayed accordingly.