How to make the opening poster-how to design the opening poster to be more attractive?

how to design the opening poster to reflect the characteristics of the event. If it is an activity, then the theme of this poster is promotion. If it is a corporate image promotion exhibition, then the design of this poster needs to be combined with certain methods to reflect the characteristics of the event. Then if it is a corporate image promotion exhibition, such poster design also needs to be combined with its characteristics and designed according to the theme of the event. Below, let's introduce how to design a poster that meets the design requirements of the enterprise. 1. Use large-scale pictures. In poster design, large-scale pictures can make the finishing point and play a better role in publicity. Some important information can be reflected in the poster, such as product characteristics, corporate culture, business philosophy and so on. 2. Generally very important information. Like a poster, it can convey. When all the information is ready, the preparation is closed. How to design a poster for opening a store to be more attractive?

In the era of mobile Internet, the speed of information dissemination is getting faster and faster, and each person receives dozens of times more information every day. Brush Tik Tok, look at pictures, and every APP page is vying for users' attention.

in the era of looking at Yan value, can your poster attract customers' attention for one second? Poster design should not only be online, but also attract users. At the same time, you will GET your theme content, the content of poster promotion in the next second, and there are methods of direct purchase or inquiry.

so how to design it? The following seven points need more attention in the design process.

1. Prominent theme

Many posters, at first glance, don't know what to sell. Slogans such as "worry-free, labor-saving and money-saving" are really attractive, but these six words are too popular, so you should show your identity to users before these six words. Are you a supermarket? Design studio? Clothing store? Or a restaurant. Only by clarifying your identity can users know the value of "worry-free, labor-saving and money-saving" brought by choosing you.

For promotional posters, the theme of the event should be clearly stated, such as "Buy one get one free when opening a business". Although this theme seems to be very common and rotten, the more straightforward and easy-to-understand the expression, the lower the reading cost, the more people are willing to watch it.

businesses need accurate traffic, don't they? Therefore, accurate traffic starts with accurate poster promotion design.

2. The project service is clear

The publicity theme has been determined, so is the project service clear enough? Each theme actually has corresponding picture material, such as the poster above; Summer and refreshing blue correspond, and real estate posters are combined with atmospheric residential buildings; The wealth management fund uses golden yellow+gold coins+professionals as a symbol of wealth; Taekwondo enrollment poster is based on the background of China ink painting style, with corresponding service process photos on the back, which is simpler and more straightforward.

the service content of each project is very accurate, which makes people think of the corresponding project when they look at the picture, and the explanatory text makes the poster more vivid.

3. Visual project details

Visual project details include not only the course process pictures in the single page of Taekwondo, but also the course descriptions, main features, project details, etc. as well as the autumn remedial classes.

after defining the theme, put corresponding pictures, materials and color matching to make the whole poster more in line with the theme.

4. Copywriting grasps the pain point

Copywriting is more important than design skills. A good copy can make the whole poster vivid. Some copywriting triggers actions, some copywriting tells users how to buy, and some copywriting hurts users, so that users want to act when they see it, and they feel cheated if they don't buy it.

KEEP's classic short story of "self-discipline gives me freedom" and long copy, focusing on key expressions, so that users can get what they see.

5. Endorsement with trust

A good poster has a theme, copy and material. If there is a corresponding endorsement with trust, it can also be put on. For example, "started in 21" is a kind of trust endorsement related to the start-up year; Focusing on the field of logo for more than ten years, there are more than 8 chain stores nationwide, and 1 million copies are sold a year. These are all good endorsements of trust.

trust endorsement+copywriting expression adds a sense of trust to the whole poster.

6. Contact information; Address+phone+WeChat QR code

Many posters are well designed, and the pictures and colors are also beautiful, but there is no specific address, contact number and WeChat QR code, which are all elements that must be added in poster design.

Some people put the QR code very small for the sake of so-called beauty, which is euphemistically called beauty. In fact, it is not easy to spread. Nowadays, many people distribute posters in friends' circle instead of using traditional single pages, and send them to 1 people with one click, which will soon reach thousands of people directly. But how many people can open the posters? Do you know how many people are interested after opening it?

If they are interested and scan the code, but forget to download the original image, and can't scan it for a long time, will they give up scanning the code because of this action? This is worth pondering.

Therefore, the QR code should not be so beautiful, and it should be extremely small. Both the receipt code and the WeChat QR code should be enlarged, so that users can scan the code for details without downloading.

7. There is no watermark for high-definition pictures

With the development of science and technology, the threshold for poster design is getting lower and lower. Many of them are not professional poster designers, but they can also be made successfully through some apps, such as Maker Sticker, MAKA, Wechat business Watermark Camera, Picture Itching, Picture Monster and so on.

However, some apps don't buy members, and there will be watermarks. This should be noted, because when spread on the Internet, the picture is the signboard of a store, and a poster with watermarks or unclear pictures also lowers the level of the store.

If a large number of posters need to be made every month, it is suggested that you can choose an APP to purchase annual membership and directly make high-definition and watermark-free posters.

similarly, the design styles in these apps are also worthy of reference for beginners in poster design. Similarly, petal net, package net and remittance net can also be used as design reference. How to make an event poster

How to make an event poster

How to make an event poster? Taobao's undertaking is bound to be inseparable from pictures. From the first sight of the buyer entering the store, it is natural to react to our posters on the home screen, so we say that the posters on the home screen can promote the transformation of the baby in a certain sense, whether it is the details page poster or the details poster. So, how to make an activity poster? Below I will share with you some skills of making posters for online shop activities!

First, Taobao must know

color matching

and copywriting application

The copywriting and color matching of any picture need to meet the following points! Key parts, such as the theme or the information to be expressed, should be highlighted in color, and can also be distinguished by font size, and the copy is also divided into main copy and auxiliary copy. The main copy is generally more prominent than the auxiliary copy, and some other English or auxiliary copies can be properly matched to make the page more beautiful. In color matching, color can't interfere with goods, and it can be achieved that the priorities are clear, colors can't be matched at will, and too many colors are too complicated. Color matching, without a certain foundation, will only make the page more chaotic.

color is one of the most powerful design methods. Different colors have different emotional effects on products, so colors should be purposeful and instructive when used. Colors can be simply divided into three types: cool color, warm color and neutral color. Before making a page, you need to determine the main color and auxiliary color. Let's start with a basic understanding of color.

here's a tip for everyone. There are many friends who have a basic knowledge of color, and there are many on

Du Niang

. Needless to say, in fact, we often use a roulette wheel with color matching in PS. You can find the window-extended function -kuler in the top menu bar in PS, which is the color roulette wheel. Here's a simple screenshot for everyone to explain several recommended combinations:

As shown in the figure: each.

Second, the composition techniques of common Taobao shop poster design

In fact, we should think about the layout of any poster, think about where we should produce or copy, and then determine the structural positioning, carry out page planning, search for materials and find elements, so as to achieve better results in design.

3. Five skills you must know if you want a poster to stand out

1. Create a poster atmosphere through festivals.

Plan holiday posters in advance, and design them by making use of the festive atmosphere, so that we can basically use all kinds of holiday elements when designing, for example, Christmas is more festive, and the elements can include Santa Claus, gifts, deer, etc., and the main color can be red. At the same time, we can also choose a series of Christmas elements such as Christmas tree, socks, hats, snowflakes, gifts, colored lights, etc. to combine the theme and shop style to design. For example, Dragon Boat Festival: dragon boat, race, zongzi, leaves and other elements.

2. Create a poster atmosphere through scenes

First of all, the poster design of scenes gives people a very atmospheric and artistic conception. Simply deal with the background and display it with copywriting. A good poster, in which copywriting accounts for 3%, is very important to make a poster copywriting of scenes. It must be integrated into the scene to appear atmospheric.

3. Create a poster atmosphere through theme design

Theme posters are more common, and the atmosphere created is easy for consumers to scream. For example, if our theme is

midsummer

, we can think of the artistic conception of blue sky, summer, green leaves, flowers and plants, coolness, outing and so on. As long as the elements are determined, then our scene is blue sky and white clouds, and the elements are flowers and plants.

4. Create poster atmosphere through color blocks in the background

In fact, the coordination of color blocks is a method of

flat design

, and it is also a design method that is popular in an instant. By using elements such as color blocks and shapes to design the poster, the flat

expression method

makes the picture present a simple and clean feeling, and even more At the same time, the flattening technique is also used in many activities.

5. Creating a poster atmosphere through three-dimensional artistic conception

Nowadays, many large shops design in this direction, which requires designers' material synthesis skills and imagination. Various design techniques emerge one after another, and of course, the design skills are extremely demanding.

Today, we share it here. Poster copy, product and background complement each other. Only by paying attention to the primary and secondary, size, color, Chinese and English, spacing, typesetting and the combination of color and background with some composition skills, I believe you can achieve better results.