In the cotton age, the advertisement was accused of insulting women. What did this advertisement do to insult women?

It was originally an advertisement for makeup remover wipes, and I wanted to attract female users through creative marketing. Why is it resisted and dissatisfied by many people? It is because they used inappropriate plots in the video, which caused women's disgust and discomfort.

The story of the video is like this, describing a beautiful young woman being followed by a person on her way home? It is terrible to meet someone following this woman in the middle of the night. She doesn't know how to get rid of this stalker when no one is around. At this time, she had an idea that she might be followed because of her outstanding appearance, so she thought of a way to restore her original appearance. After the woman took out the makeup remover wipes to restore her original appearance, the man was shocked.

In this case, although we have seen the efficacy of makeup remover wipes, cotton age is indeed a very good product and can have a very good makeup remover function. However, this video highlights the huge differences between girls before and after makeup. This advertisement is actually implying the hidden side of women before and after makeup. It is actually telling the public that women's makeup is beautiful, and restoring plain face is ugly.

Although the advertisement in the cotton age is a very special idea, it takes the form of reverse advertisement, which highlights the cleaning and makeup removal function of goods and stimulates the purchase of mass consumers. But this idea should have corresponding boundaries. In addition to the difference between before and after makeup removal, what makes the public angry is why the beautiful ones will be imitated and the ugly ones will not. Appearance and looks should not be the reason to be followed, which is also a great blow to some plain-looking women with very ordinary values. Since we are facing female consumers when advertising in the cotton age, we should look at the problem from the perspective of women. When creating a video, we should not only consider the advertising marketing effect, but also consider the psychology of the audience.